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Telling the stories of pioneers: Entrepreneurs, innovators, founders
www.modernstorytellers.com
Providing effective public relations strategies to help you achieve your business objectives.
www.doubledimondpr.com
T. J. Sacks & Associates is a New York public relations agency with local, national and global clients in consumer goods, services and healthcare.
About Us | Capabilities | Expertise | Clients
www.tjsacks.com
See Vocus PR Software. Designed for the Public Relations Professional!
www.vocus.com
Ad, media, digital, global, PR, b2b Reviews/consulting for Fortune 500
www.selectresources.com
Marketing communications agency specializing in business-to-business public relations and providing design, print, photography, video, multimedia and strategic marketing services.
www.ainsmag.co.uk
A full service strategic communications and public relations firm focused on the global information technology market and its associations. Offices are located in California, New York, Georgia, Texas Colorado, Massachusetts, and London.
www.alexander-pr.com
Full-service public relations consultancy providing media, analysis, online and public affairs services internationally.
www.augustone.com
A United Kingdom media relation consultancy site in media relations, crisis and events management.
www.beattiemedia.co.uk
Consulting firm specializing in bilingual communications.
www.bgs-pr.com
Marketing communication agency providing advertising, direct marketing, public relations, promotion and event planning.
www.brainstormgroup.com
Public relations agency providing brand marketing support, interview management, media training, investor relations support, crisis communications and issue management services.
www.bulletin-intl.com
Integrated international communications company located in Copenhagen, Denmark; provides branding solutions via advertising, Internet & public relations.
www.ca.dk
Specialists in industrial and technical public relations, advertising, marketing, literature. With in-house graphic design, website design and cd-rom based multimedia facilities.
www.canecomm.co.uk
Provides services to help businesses improve marketing efforts, corporate image & marketing materials: including logos, brochures, posters, advertising, stationery, flyers, websites, promotional material, marketing & advertising campaigns; base...
www.capstonecomm.com
Full-service public relation company focusing on corporate communication and public affairs.
www.ces-pa.com
Agency offers a full range of public relations and media promotion services, including communications strategy, media relations, event management and customer relations.
www.clareville.co.uk
Full-service communications consultancy specializing in research-based public relations, public affairs and government relations.
www.client-solutions.com.au
Marketing communication consultancy providing public relations and marketing services.
www.cobaltblue.com
Public relations consultancy specializing in management of reputation for major brands and organizations.
www.countrywidepn.co.uk
Company provides public relations, strategy, research, marketing and brand positioning. Part of Incepta Group plc. Locations in California, Texas, Massachusetts, Illinois, Colorado and London.
www.cunningham.com
Independent public relations firm. Member of the Worldcom Public Relations Group. Site available in English and French.
www.delta-media.com
Provide communication audit, strategic planning, advertising and direct marketing. Offices are located in Canada.
www.devoncommunications.com
Providing effective public relations strategies to help you achieve your business objectives.
www.doubledimondpr.com
High-tech public relations agency specializing in the information and telecommunication industries.
www.dripke.com
Public relations, marketing and communications agency offers services in corporate communications, media relations, crisis management, e-commerce strategy, European campaign strategy, event management, internal communications, media training, we...
www.dwpr.co.uk
Internet and traditional public relations company. Services include e-media kits, e-mailings, e-media releases, e-promotions, media relations, site creation, site marketing and webcasting, crisis management, annual reports, strategic planning an...
www.e-publicrelations.com.au
Global public relations group headquartered in New York, New York.
www.edelman.com
Offers international communications, crisis management and strategic consulting and advising to foreign governments, corporations and public figures. Offices include London, Paris, Milan and Brussels.
www.eligo.net
A United Kingdom technology public relations and media relations consultancy firm in technical publicity and marketing communications.
www.eml.com
Full-service international public relations agency. Locations in Canada and New York.
www.environics.ca
Full service international public relations agency.
www.environics.net
Full-service agency in Germany that provides services in the fields of public relations, advertising, investor relations, marketing, trade fairs and events.
www.f-und-h.de
International communications consultancy headquartered in St. Louis, Missouri with offices throughout North America, Europe & Asia & affiliates in Latin America; a unit of Omnicom.
www.fleishman.com
Business-to-business PR and marketing consultancy, specializing in the IT and telecommunications sectors.
www.fordpr.co.uk
International communications consultancy specializing in corporate and financial communications, investor relations and public affairs with operations worldwide.
www.gavinanderson.com
Global public relations agengy network headquartered in New York, New York, offering public affairs & marketing services; US offices in Atlanta, Los Angeles, Sacramento, San Francisco & Washington D.C.; a subsidiary of Grey Advertising.
www.gcigroup.com
Research-based public relations agency affiliated with Edelman Worldwide and providing change management, marketing communications, media relations and public affairs services.
www.genesispr.com
Offer expert public affairs advice; competitive intelligence assessments and research; strategic positioning; speech, debate and media training. Located in Toronto, Ontario, Canada.
www.getusconsulting.com
Independent public relations agency specializing in corporate public relations, marketing communications, direct marketing, intereactive media and market research. Locations in New Yorks, Chicago, North Carolina, California, Texas, London, Tokyo...
www.gibbs-soell.com
International group of public relations agencies providing creative, strategic, financial and corporate public relations and investor relations services for international companies.
www.global-resources.net
International full-service public relations firm headquartered in Chicago, Illinois, specializing in investors relations, issues management, crisis communications, marketing, new media, research & public affairs; a unit of Interpublic.
www.golinharris.com
Public relations organization, comprised of specialist consultancies operating in all of the key areas of public relations. Specialties include technology, healthcare and financial sectors. Part of Chime Communications plc.
www.goodrelations.co.uk
Public relations group, member of the Chime Communications group, providing public relations and design consultancy.
www.harvard.co.uk
Public relations and MarCom agency serving the high-tech industry. Member of the Worldcom Public Relations Group.
www.hbi.de
A Fleishman-Hillard company, public relations firm dedicated to helping high technology companies build their business.
www.highroad.com
A full-service public relations and public affairs consultancy serving businesses and institutions worldwide. Headquartered in New York; a unit of WPP Group.
www.hillandknowlton.com
Advertising agency providing business plan design, marketing and public relations.
www.hkadv.com
Firm providing strategic communications advice in financial PR and corporate reputation management.
www.hogarthpr.co.uk
Sales/marketing consultancy that provides PR, advertising, print and other promotional support to companies in trade and technical areas.
www.id-marketing.co.uk
Services include consultancy, on-line media, relation, opinions and news montoringand electronic press office support. Located in London.
www.ijack.com
Provider of public relation services, investor relations, marketing, consulting, media relation services, funding and financial services, and an online web site for fast facts on SEC filings, stock quotes, and news releases. Products and service...
www.insidewallstreet.com
Public relations agency specializing in investor relations and providing corporate messaging, perception research, shareholder analysis and web site design services.
www.ir-group.com
Public relations and communications agency specializing in issues management, change and Internet, financial communications, government, media, marketing communications, and print and electronic publishing.
www.jackwell.com.au
International public relations agency focusing exclusively on clients in the information technology (IT) industry.
www.johnsonking.co.uk
Public relations agency provides a range of design and editorial services including, press releases, magazine features, brochures, mailshots, professional photographic advice and event organization.
www.jsppr.co.uk
Full-service communications and public relations firm providing services in strategic communications, social marketing, media relations, writing and editing, advertising, graphic design, event planning, strategic planning and facilitation.
www.karyo.net
Company provides research, measurement and account planning services. Specialties include African-American markets, crisis management, entertainment marketing, Hispanic marketing, investor relations and labor relations.
www.ketchum.com
Agency providing public relations and marketing services to technology and office products companies throughout the United Kingdom.
www.kingfisherpr.co.uk
Communications and public relations specialist provides services in communications strategy, writing, web site development, media outreach, speeches and presentations.
www.lesleysimmons.com
International media relations and marketing consultancy for technology companies.
www.lewispr.com
A Ramat Gan, Israel based international media and marketing services firm to commercial, governmental, political and non-profit organizations.
www.leyden.net
Provides public relations, advertising, business contacts and web services.
www.m3bg.com
A travel, retail and hospitality public relations company.
www.magellan-pr.com
Magnet Communications provides a wide range of strategic services in public relations, investor relations, corporate identity, brand identity, design, custom publishing, and meetings & events.
www.magnetcommunications.com
A full-service public relations firm providing media relations, media training and other services.
www.mataspr.com
A Toronto public affairs and marketing consultancy specializing in: graphic design, print, promotion and advertising.
www.mcdougallassoc.on.ca
Communications agency providing public relations, marketing, event management, and web site design services.
www.mearsuk.com
Providing video and audio production, satellite distribution, press release services, tracking and analysis, and Internet services for corporations, public relations agencies.
www.medialinkworldwide.com
Full-service public relations agency affiliated with Pinnacle Worldwide.
www.mileagecommunications.com
International public relations firm headquartered in New York, New York, serving coporate, governmental & institutional clients with US offices & affiliated companies in Atlanta, Boston, Chicago, Los Angeles, San Jose & Washington DC; a unit of ...
www.mslpr.com
Canada’s largest public relations consulting firm partnered with Burson-Marsteller.
www.national.ca
International public relations firm headquartered in New York, New York specializing in health & medical, public affairs, corporate communications, strategic marketing & technology; a unit of WPP Group.
www.ogilvypr.com
Agency offering a range of PR services including strategic counseling, media relations, crisis management, community relations, media training, advertorial production, brochure and newsletter productions, exhibition support and government lobbyi...
www.pelicanpr.co.uk
Marketing communications agency providing public relations, event management, graphic design and photography services.
www.phangnaughton.com
PR and communications agency serving the needs of a range of business-to-business and business-to-consumer clients.
www.piratecomms.com
Marketing communications consultancy providing advertising, event organization, sponsorship, corporate and brand identity, web design and marketing, news management and media relations services.
www.pmpr.co.uk
Provides public relations services through offices worldwide and leading practices in health care, food, consumer and business marketing, and technology. Offices are located in California, New York, Arizona, Washington, Washington DC, Massachuse...
www.porternovelli.com
Based in Central London, the company consists of public relations consultancies and leading communication research, planning, measurement and evaluation.
www.portfoliocomms.com
Offer an innovative approach to public relations, media analysis, media measurement, media evaluation, PR research and PR planning. Located in United Kingdom.
www.portmet.co.uk
Provider of public relations and marketing services, including copywriting, marketing campaigns, reputation and issues management.
www.pr-consultant.co.uk
Specialists in the promotion of small and medium-sized enterprises, individually-owned businesses and companies.
www.prdirect.net
A full service public relations agency specializing in media relations, corporate communications planning, special event marketing, investor relations and crisis management. Located in Canada.
www.primarycounsel.com
Full-service public relations agency with offices throughout India.
www.prism-india.com
Business-to-business public relations consultancy providing integrated public relations solutions for business. Services include corporate PR, media relations, crisis management, government relations and event management.
www.pritchardpr.com
Company matching employers with qualified public relations candidates seeking employment. Developed and owned by Tarsus Martex plc.
www.prjobseek.com
Services in public relations, crisis management, political consultancy and event organizing located in Rutherglen, Glasgow.
www.pronline.co.uk
A full service, locally-owned and managed public relations consultancy based in Aberdeen, Scotland.
www.prpartnership.co.uk
An Australia based firm providing brand publicity, event planning, media relations and corporate communications.
www.prpeople.com.au
A full-service public relations firm with offices in Minneapolis, St. Paul and New York, specializing in the areas of investor relations, marketing, consumer marketing communications, public affairs and media relations.
www.psbpr.com
Public relations agency providing public affairs and broadcast services.
www.quadrantpr.co.uk
Global public relations and advertising agency serving only the technology companies.
www.rainierco.com
Communications consultancy providing public relations, event planning and training services. Also published PSPR, an online magazine on public relations in the public sector.
www.repdirect.co.uk
Riley Communications offers reputation management for bottom-line results through public relations, PR/marketing plans & action-inducing media cover.
rileycommunications.com
New York & New Jersey public relations firm specializing in cause related marketing, media relations, internet marketing and marketing communications.
www.rosica.com
PR agency specializing in national publicity, written materials and creative events. High profile clients include Scholastic Entertainment, PBS, Discovery, National Geographic, Aspen Institute, HBO and IBM.
www.rothenberg-pr.com
A professional investor relations firm with extensive experience in corporate communications. Located in Canada.
www.rrcomm.com
Provider of fully integrated public relations, marketing, and advertising services. Locations in New York, Los Angeles, Chicago, San Francisco, Washington DC, Boston and Raleigh, North Carolina.
www.ruderfinn.com
Concerned with business development: including the planning and implementation of press editorial campaigns and business relations programmes designed to promote sales and support marketing activities. Located in the United Kingdom.
www.smithard.demon.co.uk
Full-service public relations agency specializing in services to business.
www.southwestone.co.uk
Provider of public relations, marketing and telecommunications consulting services including web page development services. Services are provided to technology companies. This company was capitalized by private investment and corporate investm...
www.text100.com
Strategic communications consultancy providing public relations services, including community relationships, media training and issues management.
www.thecommunicators.com.au
The Halo Group Public Relations strategy for a changing world. Let us help you find new ways to connect with your customer.
www.thehalogroup.net
T. J. Sacks & Associates is a New York public relations agency with local, national and global clients in consumer goods, services and healthcare.
www.tjsacks.com
Company provides press relations and communications services for the computer and high-tech industries.
www.tukilik.com
Portland, Oregon-based international strategic public relations agency focusing on technology & consumer technology clients with offices in Washington, California & Germany.
www.wagged.com
Full-service marketing and communication agency providing strategic and creative services, including database and direct marketing, sales incentives, telemarketing, market research, advertising, public relations and sales promotions.
www.warne.com
Public relations and social marketing agency providing consulting, writing, workshops, and project management services.
www.web.net
Business-to-business and industrial marketing communications consultancy providing advertising, public relations, literature, direct mail, exhibitions and Internet services.
www.whitton.clara.co.uk
World's largest consortium of independently owned public relations counseling firms.
www.worldcomgroup.com
Public relations firm with experience in health and beauty, packaging, environment, food and drink, travel and leisure and industrial design.
www.yellowhouse.co.uk
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Request a live demo here & see how Cision can help your PR workflow!
us.cision.com
A public relations agency can help raise your company's profile with customers and the media. A PR firm can write and issue press releases when you hire key personnel or launch new products and services. Professional publicists often are skilled at pitching stories about your company to newspapers, TV stations and magazines.
Some PR agencies help run focus groups or conduct market research. They also can help plan events ranging from charity dinners to book signings. Should your company ever face an image problem — if you're sued, for instance — a public relations agency can assist with crisis management. PR firms vary by expertise; some focus on getting businesses visibility with consumers, while others concentrate on increasing exposure in the business community.
When deciding to hire a PR firm, consider the following:
- Are you introducing new products or services into the marketplace?
- Is your company facing an imminent image crisis?
- Would your business benefit from media exposure or do you need time to grow it gradually, by word-of-mouth or referrals, before talking to the press?
Action Steps
The best contacts and resources to help you get it done
Choose a publicist
PR firms range from one-person local operations to large behemoths. Pricing varies considerably, so assess your needs and budget when choosing whether to use a publicist.
I recommend: To find a publicist check with the local chapter of the Public Relations Society of America or the Council of Public Relations Firms. Get referrals from other business owners, particularly ones in industries similar to yours.
Set up a budget
Figure out how much you're willing to spend on a publicist, on an hourly basis and for the year. Rates vary from $50 to $500 an hour, depending on the publicist's experience. To set a budget, first calculate the percentage of revenue you're willing to spend on promotional efforts.
I recommend: SCORE offers advice for creating a marketing budget.
Measure results realistically
PR firms can help get your company's name in the media, but they can't necessarily get a small local business global exposure. Likewise, they can help you handle a crisis, but can't make the press stop writing about it.
I recommend: See the Microsoft Small Business Center checklist for gauging the effectiveness of your PR firm.
Tips & Tactics
Helpful advice for making the most of this Guide
- • Know what you want a PR agency to do for your business before you hire one.
- • Figure out your PR budget before looking for an agency.
- • Keep the agency you hire up to date on all new developments; doing so might require designating an in-house point person to work the agency.
Providing effective public relations strategies to help you achieve your business objectives.
T. J. Sacks & Associates is a New York public relations agency with local, national and global clients in consumer goods, services and healthcare.
About Us | Capabilities | Expertise | Clients


