PR Agency Specializing in Consumer Lifestyle Products and Services...
www.inkprgroup.com
BurrellesLuce Media Monitoring Evaluate your PR program & strategy
www.burrellesluce.com
Find Your Dream Job Today! Search 1000's of "inside" Jobs
www.4EntertainmentJobs.com
High Profile and High Stakes PR Protect your Brand and Good Name
www.levick.com
Distribute Your News to the Media & Consumers. Over 100,000 Contacts.
PRWeb.com
Manage Your PR With On-Demand Software. Take A Free Demo Today!
www.vocus.com
Public affairs-PR-Issue advocacy 12 yrs. influencing opinion leaders
www.kdcgroup.com
Monitor buzz in social media Sign Up - Get results immediately
www.Techrigy.com
Full-service public relations and marketing firm specializing in the entertainment industry.
www.costacommunications.com
Entertainment public relations and marketing company specializing in publicity for theater, music, dance, cabaret and cultural institutions.
www.cromarty.com
Entertainment publicity for actors, athletes, authors, anchors, radio on-air personalities, recording artist, comedians and other high profile individuals.
www.entertainmentpr.com
Agency catering to music and entertainment-related accounts.
www.hooplapr.com
Public relations marketing agency that provides campaigns for entertainment and interactive companies.
www.janeayerpr.com
Independent public relations firm serving the entertainment industry.
www.jeremywalker.com
A full service marketing, public relations, and strategic counsel for multimedia developers, online publishers, technology companies, and the entertainment industry. Located in San Francisco.
www.patmeier.com
Public relations firm specializing in entertainment and its allied industries.
www.perceptionpr.com
An entertainment, lifestyle public relations and marketing communications firm.
www.dvapr.com
Marketing and communications company specializing in the cable telecommunications industry.
www.walkerinnovations.com
PR Agency Specializing in Consumer Lifestyle Products and Services...
www.inkprgroup.com
BurrellesLuce Media Monitoring Evaluate your PR program & strategy
www.burrellesluce.com
Guide to Public Relations Agencies for Entertainment
Increase exposure for yourself or your project with entertainment-savvy PR firmsThe public relations profession has grown over 220 percent in the last decade, according to Kathy Cripps, President of the Council of Public Relations Firms. But PR is more than sending press releases. Public relations professionals know how to make pitches about their product — you — to the people who count.
Here are some key things you should know about hiring PR firms for the entertainment industry:
1. The entertainment industry involves many facets both behind the camera and in front of the camera. Know your strengths and where you would fit in best.
2. In no other industry is who you know as important as in the entertainment industry. Public relations agencies for entertainment should know the right people.
3. Determine your objectives and the audiences you want to reach. List desired outcome in measurable terms.
Action Steps
The best contacts and resources to help you get it done
Target your PR agency search
Search through databases for public relations for the entertainment industry. PR agencies range from one-person operations to large corporations in a variety of locations. Begin weeding out candidates until you have four to five agencies. Look at company descriptions and activities to learn if they have the right expertise. All entertainment public relations agencies should have a website to provide you with additional information.
I recommend:
O’Dwyer’s Directory of PR Firms allows you to search PR firms for the entertainment industry from its extensive database. The Find-a-Firm function offered by the Council of Public Relations Firms also allows you to search more than already screened 100 firms by expertise, size and location.
Set up interviews and/or presentations
Meet face-to-face with each of these PR firms for the entertainment industry. Choose whether to ask for a presentation from the agency or whether you prefer a more informal interview. Hold the initial meeting at the office so that you can get a sense of business operations, including how personnel interact with one another. Find out about agency experience, references and costs.
I recommend:
Ask the right questions with advice from O’Dwyers or Microsoft Small Business Center.
Evaluate PR agencies and select
Look at the objective qualities of each entertainment PR agency. Do they have the understanding and experience to help you with your objectives? Also consider subjective impressions of the agency; good chemistry makes a working relationship more enjoyable.
I recommend:
Be thorough in your evaluations with a tool like a Public Relations Agency Evaluation. This evaluation tool allows you to score from zero to three in client service, demonstrated performance, agency character and staff.
Tips & Tactics
Helpful advice for making the most of this Guide- Keep up with the latest entertainment news by reading the 'trades' ('Variety' and 'Hollywood Reporter,' for example) and maintaining contacts. Who knows? Your hair stylist might tell you about a charity event involving several important people.
- Sharing news is a two-way process. Not only should a PR agency for the entertainment industry keep you apprised, but you should also alert the agency to new developments in your life.
- Public relations for the entertainment industry is not an exact science. Keep records of successful and failed strategies initiated by your PR agency.
