Public relations agencies in Colorado offer cost-effective solutions for businesses seeking to increase visibility and profitability. Colorado public relations companies creatively use the media to build positive public perception about industry businesses, providing credible, third-party media endorsements.

Because reputation is often a company’s most crucial asset, public relations is a service worth the investment. Public relations agencies in Colorado provide the experience, skills and resources to increase awareness of your company’s public image, which results in an increased business revenue.

Before starting your Colorado public relations agency search process, take the time to determine your business communication objectives. If you don’t evaluate your current public relations success and challenges, it will be difficult to determine the capabilities needed from PR Agencies in Colorado.

When selecting a public relations firm in Colorado, research each agency and evaluate the following:

1. What kind of experience does the Colorado PR company offer in your industry?

2. What capabilities and skills does the Colorado PR agency provide?

3. How much will a PR agency in Colorado cost your business?

Action Steps
The best contacts and resources to help you get it done

Choose Colorado public relations agencies with experience in your industry

Select public relations firms in Colorado who have a working knowledge of your industry. Ask to see a list of past and present clients. Request a list of the agency's local, regional and national media contacts relevant to your industry.

I recommend: JohnstonWells Public Relations has experience in a wide range of industries, including energy and environment, technology and telecommunications, health care and life sciences, consumer products, real estate, financial services and professional services. Lawscomm specializes in arts and entertainment, exercise and fitness and real estate development. The Kennedy Group, Inc. provides a list of current and previous clients across several industries.

Hire Colorado PR firms with proven skills and capabilities

Review capabilities of Colorado PR agencies, and compare the skills offered by the public relations agency with those desired by your business. Ask to see writing samples and press clippings. Find out if the Colorado PR firm offers capabilities like market research, event planning, in-house design capabilities and crisis management services.

I recommend: Absolutely Public Relations features an e-portfolio displaying media placement secured for clients. Linhart Public Relations provides a sampling of news coverage obtained for clients. In addition to media relations, Peri Marketing & Public Relations, Inc. offers strategic planning, event marketing, advertising, internal communications, branding, celebrity appearances, sponsorships and web-based marketing.

Select a public relations agency in Colorado that offers a competitive price

Most PR agencies in CO operate through three different billing options. There is a monthly service fee based on hours spent on your account, a project fee for a one-time special project or event, or a retainer fee for consulting services used on an as-needed basis. In general, the price depends on the scope of the project and the number of people assigned to your account.

I recommend: Brand Iron offers an innovative Revenue Round-Up™ service, which utilizes marketing and public relations to increase client revenue. Get a quote for public relations services at MGA Communications, Inc. or Schenkein.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If your business is a member of a trade or professional association, ask the association for recommendations of Colorado public relations firms. Often, the association can point your business in the direction of reputable CO PR companies that specialize in your industry.
• •  Evaluate the relationships developed with employees from Colorado PR firms during the selection process. Find out who will be working on your account, and ask to speak with each person prior to signing a contract. You should feel comfortable collaborating with every member of your Colorado PR firm account team.