Public relations agencies in Connecticut offer cost-effective solutions for businesses seeking to increase visibility and profitability. Connecticut public relations companies creatively use the media to build positive public perception about industry businesses, providing credible, third-party media endorsements.

Because reputation is often a company’s most crucial asset, public relations is a service worth the investment. PR agencies in Connecticut provide the experience, skills and resources to increase awareness of your company’s public image, which results in an increased business revenue.

Before starting your Connecticut public relations agency search process, take the time to determine your business communication objectives. If you don’t evaluate your current public relations success and challenges, it will be difficult to determine the capabilities needed from PR Agencies in Connecticut.

When selecting a public relations firm in Connecticut research each agency, and evaluate the following:

1. What kind of experience does the Connecticut public relations firm offer in your industry?

2. What capabilities and skills does the Connecticut public relations agency provide?

3. How much will a PR agency in Connecticut cost my business?

Action Steps
The best contacts and resources to help you get it done

Choose a Connecticut public relations firm with experience in your industry

Select public relations firms in Connecticut who have a working knowledge of your industry. Ask to see a list of past and present clients. Request a list of the agency's local, regional and national media contacts relevant to your industry.

I recommend: David X. Manners Company, Inc., is a boutique public relations firm in Connecticut that works exclusively with marketing firms, marketing consulting agencies and marketing services suppliers. Mintz & Hoke Communications Group provides an online client list. Gaffney Bennett Public Relations is a full-service Connecticut PR firm specializing in health care, consumer, manufacturing, financial services, not-for-profits, utilities and real estate.

Hire Connecticut PR firms with proven skills and capabilities

Review capabilities of Connecticut PR agencies, and compare the skills offered by the public relations agency with those desired by your business. Ask to see writing samples and press clippings. Find out if the PR firm in Connecticut offers capabilities like market research, event planning, in-house design capabilities and crisis management services.

I recommend: Keiler & Company offers an online portfolio showcasing its clients' public relations campaigns. Mason Onofrio Public Relations provides a diverse range of services, including research and planning, media relations, community relations, crisis communication, media training, analyst relations, employee communication, event planning and trade show support. Beacon Communications Group, LLC. displays an online portfolio sorted by industry.

Select a public relations agency in Connecticut that offers a competitive price

Most public relations firms in Connecticut operate through three different billing options. There is a monthly service fee based on hours spent on your account, a project fee for a one-time special project or event, or a retainer fee for consulting services used on an as-needed basis. In general, the price depends on the scope of the project and the number of people assigned to your account.

I recommend: Dennis PR Group, LLC. bills through a monthly retainer, and offers several public relations packages to meet clients' needs. Juliette Weiland & Co. provides client testimonials touting the firm's services and ability to stay on budget. dMk Communications offers several public relations packages to fit your budget.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If your business is a member of a trade or professional association, ask the association for recommendations of Connecticut public relations firms. Often, the association can point your business in the direction of reputable public relations firms in Connecticut that specialize in your industry.
• •  Evaluate the relationships developed with employees from Connecticut PR firms during the selection process. Find out who will be working on your Connecticut PR firm account, and ask to speak with each person prior to signing a contract. You should feel comfortable collaborating with every member of your public relations account team.