Public relations agencies in Delaware offer cost-effective solutions for businesses seeking to increase visibility and profitability. Delaware public relations companies creatively use the media to build positive public perception about industry businesses, providing credible, third-party media endorsements.

Because reputation is often a company’s most crucial asset, public relations is a service worth the investment. Public relations agencies in Delaware provide the experience, skills and resources to increase awareness of your company’s public image, which results in an increased business revenue.

Before starting your Delaware public relations agency search process, take the time to determine your business communication objectives. If you don’t evaluate your current public relations success and challenges, it will be difficult to determine the capabilities needed from PR agencies in Delaware.

When selecting a public relations firm in Delaware research each agency, and evaluate the following:

1. What kind of experience does the Delaware PR firm offer in your industry?

2. What capabilities and skills does the Delaware PR company provide?

3. How much will public relations firm Delaware services cost my business?

Action Steps
The best contacts and resources to help you get it done

Choose Delaware public relations firms with experience in your industry

Select public relations firms in Delaware who have a working knowledge of your industry. Ask to see a list of past and present clients. Request a list of the agency's local, regional and national media contacts relevant to your industry.

I recommend: Synchrogenix specializes in pharmaceutical and biotech, agricultural, chemical and energy, information technology and non-profit industries. Galanaugh & Company, LLC., provides an online list of past and present clients. Sam Waltz & Associates has experience providing public relations and communications services to business, non-profit and government clients.

Hire PR agencies in Delaware with proven skills and capabilities

Review capabilities of Delaware PR agencies, and compare the skills offered by the public relations agency with those desired by your business. Ask to see writing samples and press clippings. Find out if the PR firm in Delaware offers capabilities like market research, event planning, in-house design capabilities and crisis management services.

I recommend: Barron Marketing Communications features an online portfolio including advertising, packaging, print, public relations, identity and specialty client projects. In addition to public relations, Tipton Communications Group, Inc., offers crisis management, web and publication design and strategic counsel. Janet Hughes and Associates provides examples of business-to-business and social marketing project work in its online portfolio.

Select a public relations agency, Delaware, that offers a competitive price

Most public relations firms in Delaware operate through three different billing options. There is a monthly service fee based on hours spent on your account, a project fee for a one-time special project or event, or a retainer fee for consulting services used on an as-needed basis. In general, the price depends on the scope of the project and the number of people assigned to your account.

I recommend: David V. Skocik & Associates offers retainer agreements for clients seeking public relations services on an on-going basis. Get a quote for strategic communications and public affairs services from Shipley & Associates, Inc.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If your business is a member of a trade or professional association, ask the association for recommendations of Delaware public relations firms. Often, the association can point your business in the direction of reputable PR agency DE that specialize in your industry.
• •  Evaluate the relationships developed with employees from public relations companies in Delaware during the selection process. Find out who will be working on your account, and ask to speak with each person prior to signing a contract. You should feel comfortable collaborating with every member of your PR agency Delaware account team.