BurrellesLuce Media Monitoring Evaluate your PR program & strategy
www.burrellesluce.com
On-Demand PR Software Solution for the PR Professional. See Free Demo!
www.vocus.com
Distribute Your News to the Media & Consumers. Over 100,000 Contacts.
PRWeb.com
Effective online PR strategies Improve search results, better ROI
www.thebuyergroup.com
Helping Businesses Grow Since 1989 Marketing, PR, Graphic & Web Design
www.AdServices.net
You do what you do best, and let us take care of the media relations.
www.MsMarketintel.com
Communications for start-up, high growth, and global 2000 companies
www.BlancandOtus.com
High Profile and High Stakes PR Protect your Brand and Good Name
www.levick.com
Services in advertising, brand planning, database marketing, direct marketing, public relations, research, sales promotion and yellow pages.
www.c-k.com
Provider of public relations services, specializing in reputation management, brand development, economic development and investor relations.
www.codpr.com
Public relations and communication services for corporate and nonprofit organizations.
www.dowelldogood.com
Public relations agency with offices in New York and Miami Beach.
www.granoffpr.com
Full service public relations agency representing corporations, professional firms, and non-profit institutions.
www.greatcom.com
Public relations services division located in St. Petersburg, Florida.
www.horizonmarketing.com
International, mid-size public relations and marketing firm providing a broad range of services and expertise in business development, strategic partnerships, and media relations.
www.krepspr.com
A full-service public relations firm specializing in advertising creation and placement, national media relations, executive media training, public relations counseling and strategic planning. Located in Sarasota, Florida.
www.kscpublicrelations.com
Public relations firm providing services to businesses, professional practices and individuals.
www.legendbuilders.com
Media relations company providing services in media blitz, spokesperson training, crisis communication, strategic placement, press conferences, press releases and media resource kits. Locations in Georgia and Florida.
www.mindspring.com
Public relations and marketing communications firm with affiliated agency partners in principal cities throughout the United States, Canada, Europe and South America. Corporate office based in Aventura, Florida; a division of The Communications...
www.newsbureau.net
Public relations agency providing a full range of services.
www.norwoodpr.com
Full-service public relations agency offering clients communication solutions through media relations, financial public relations, marketing communications, crisis communications and more. PCI is a founding partner of the Worldcom Group.
www.pci-web.com
Public relations and marketing communications firm. Founding partner of Worldcom Public Relations Group. Locations in Chicago and Tampa, Florida.
www.pcipr.com
Firm provides professional services such as communications, employee and financial relations, government affairs, investor relations, crisis management and promotions. Located in Boca Raton, Florida.
www.publicrelations.nu
Public relations specialist providing services including newsletters, brochures, corporate identity, advertisement, special events, news releases and websites.
www.sjkpr.com
A national public relation and consulting firm providing strategic communications, crisis management and public affairs information. Based in Tampa, Florida, with offices in San Jose, Atlanta and New York.
www.tuckerhall.com
Full service advertising, graphic design, marketing, and public relations agency.
www.wiseandtime.com
BurrellesLuce Media Monitoring Evaluate your PR program & strategy
www.burrellesluce.com
On-Demand PR Software Solution for the PR Professional. See Free Demo!
www.vocus.com
Distribute Your News to the Media & Consumers. Over 100,000 Contacts.
PRWeb.com
Guide to PR Agencies in Florida
Florida public relations firms increase business visibility with creative media solutionsMany businesses employ in-house public relations practitioners, while others hire PR agencies. Your business should hire an agency for PR in Florida if your company relies on consistent media exposure and lacks the resources of a professional public relations firm. PR agencies in Florida provide the experience and resources to propel your company’s public image, ultimately making your business more profitable.
Before your business begins the search for reputable Florida public relations firms, you must prioritize your business goals. Develop a company background packet that briefly outlines the history, mission, stakeholders, market research, special issues and past public relations activities. This information will clarify the scope of your public relations programs, and identify the qualities your business should seek in FL PR firms.
When selecting FL public relations agencies, evaluate the following:
1. Do the FL public relations firms have experience in your industry?
2. What skills do the Florida PR firms offer?
3. How much will my business pay for Florida public relations companies?
Action Steps
The best contacts and resources to help you get it done
Hire PR agencies in FL that specialize in your industry
For best results, hire a Florida public relations firm who understands your industry and has established relationships with local and national media contacts relevant to your field. Ask to see a client list, complete with references from past and present clients.
I recommend:
Ambit provides a list of recent clients sorted by 10 industries. Carey O'Donnell Public Relations Group provides public relations expertise in several industries, including arts, healthcare and real estate. David Granoff Public Relations, Inc. represents clients in the entertainment, fashion, hospitality, real estate, publishing, art and interior design industries.
Select public relations companies in Florida with proven writing and pitching skills
Examine the writing and pitching skills of Florida public relations firms. Ask for writing samples, including press releases and bylined articles, and request a sample media pitch on a topic relevant to your industry. Find out if the PR firm in Florida offers skills like market research, event planning, in-house design capabilities and crisis management services.
I recommend:
Great Communicators, Inc. provides a menu of more than a dozen services to meet the business development goals of its clients. Horizon Marketing Group, Inc. a full-service communications agency, offers an online portfolio sorted by industry specialization. One of the largest independent PR firms in Florida, Kreps DeMaria offers an online media room showcasing its clients' press coverage.
Hire public relations firms in Florida that meet your budget
Most PR agencies in Florida operate on a monthly retainer with a minimum time commitment. The price depends on the scope of the project and the number of people assigned to your account. Some PR agencies in Florida also offer a project fee for a one-time project or a retainer fee for consulting services.
I recommend:
Stephen J. Kaufman Public Relations works for clients on either a retainer or project basis; project work is billed at an hourly rate, while retainer contracts include a 20% discount off the hourly rate after the first $1,000 each month. Imagica Communications provides a detailed services proposal with associated costs for each client.
Tips & Tactics
Helpful advice for making the most of this Guide- Evaluate the relationships developed with employees from public relations FL firms during the selection process. Find out who will be working on your account, and ask to speak with each person prior to signing a contract. You should feel comfortable collaborating with every member of your public relations Florida account team.
