BurrellesLuce Media Monitoring Evaluate your PR program & strategy
www.burrellesluce.com
Use PRWeb to boost your business, convert leads to sales and more!
www.prweb.com
Communications for start-up, high growth, and global 2000 companies
www.BlancandOtus.com
National Editorial Coverage Strategies to Grow Your Business
www.campbellconsulting.com
Double Your PR Productivity with PR Software From Vocus. Free Demo!
www.vocus.com
Learn About Important Precautions - Key Vaccines & More to Stay Healthy
www.TravelSafely.com
Experts in marketing/branding for leading technology companies
www.ggcomm.com
High Profile and High Stakes PR Protect your Brand and Good Name
www.levick.com
A full service strategic communications and public relations firm focused on the global information technology market and its associations. Offices are located in California, New York, Georgia, Texas Colorado, Massachusetts, and London.
www.alexander-pr.com
Communications firm providing services in public affairs, government relations, public relations, association management and visual communication.
www.cstone1.com
Global public relations agengy network headquartered in New York, New York, offering public affairs & marketing services; US offices in Atlanta, Los Angeles, Sacramento, San Francisco & Washington D.C.; a subsidiary of Grey Advertising.
www.gcigroup.com
Provides expert media training, crisis communication and spokesperson training at executive and management levels in business, politics and government.
www.hartmedia.com
Services include strategic counsel, media relations, issue and crisis management, sales and support, advertising and special event management. Offices are located in Piedmont Road, Atlanta.
www.headlinegroup.com
Provider of public relations, corporate and technical communications management consulting services and capabilities.
www.holcol.com
Based in Atlanta, Georgia, the company provides services to non-profits, government, technology corporations, health, medical, and the consumers industry.
www.iprex.com
Company specializes in multimedia communications campaigns. Locations in Atlanta and Dayton, Ohio.
www.manavision.com
Providing video and audio production, satellite distribution, press release services, tracking and analysis, and Internet services for corporations, public relations agencies.
www.medialinkworldwide.com
Media relations company providing services in media blitz, spokesperson training, crisis communication, strategic placement, press conferences, press releases and media resource kits. Locations in Georgia and Florida.
www.mindspring.com
International public relations firm headquartered in New York, New York, serving coporate, governmental & institutional clients with US offices & affiliated companies in Atlanta, Boston, Chicago, Los Angeles, San Jose & Washington DC; a unit of ...
www.mslpr.com
Provider of strategic public relations campaigns, content development and message development for healthcare and Internet-based industries.
www.prguru.com
Full-service marketing, advertising and public relations firm.
www.resourceconnector.com
Provider of national communications management services, including media relations, spokesperson training, crisis communications, media tours, advertising and graphic services.
www.rountreegroup.com
Public relations for the high-technology industry. A Hill and Knowlton company, heaquartered in Georgia with a branch office in Texas.
www.socketpr.com
A syndicated columnist, also known as The Write Publicist, sends press releases to many publishers to publicize people, places, products and performances.
www.thewritepublicist.com
A national public relation and consulting firm providing strategic communications, crisis management and public affairs information. Based in Tampa, Florida, with offices in San Jose, Atlanta and New York.
www.tuckerhall.com
Public relations agency specializes in speech writing, presentations, special events and media relations.
www.ybonie.com
BurrellesLuce Media Monitoring Evaluate your PR program & strategy
www.burrellesluce.com
Use PRWeb to boost your business, convert leads to sales and more!
www.prweb.com
Communications for start-up, high growth, and global 2000 companies
www.BlancandOtus.com
Guide to PR Agencies in Georgia
Georgia public relations firms offer creative media solutions to increase business profitabilityIn most industries, reputation is a company’s biggest asset. PR agencies in Georgia will provide the experience, skills and resources to increase awareness of your company’s public image, ultimately increasing your business revenue.
Before beginning the selection process, it is important for your business to determine the objectives the Georgia PR firm will be helping to achieve. Set actionable and measurable objectives to best direct and evaluate your public relations agency.
When selecting GA public relations agencies, research each firm and evaluate the following:
1. What experience does the Georgia PR firm offer relevant to your industry?
2. What skills will the Georgia public relations agency provide your business?
3. What is a competitive price for a Georgia public relations firm?
Action Steps
The best contacts and resources to help you get it done
Select PR firms in Georgia that specialize in your industry
Select public relations firms in Georgia who understand your industry and have relationships with local and national media contacts relevant to your specific industry. Ask to see a list of past and present clients, and request references.
I recommend:
IPREX Global Public Relations Network offers a comprehensive online client list, including domestic and international accounts. Matthews & Maxwell, Inc., specializes in governmental affairs. Hope-Beckham Inc. provides a list of current and past clients, as well as client testimonials.
Hire public relations firms in GA with proven writing, pitching and event planning skills
Review the writing and pitching skills of public relations firms in Georgia. Ask for writing samples, including press releases and bylined articles in national magazines. Evaluate the Georgia PR agencies' ability to organize creative events and special promotions to engage the media.
I recommend:
Al Rothstein Media Services, Inc., offers media relations services including strategic media campaigns, spokesperson training, press conferences and crisis communication. Rountree Group provides a diverse selection of services for mid-sized organizations to Fortune 500 companies. Schroder PR showcases an online portfolio including case studies, marketing, video and websites.
Hire Georgia public relations companies that meet your budget
The majority of Georgia PR firms operate on a monthly retainer with a minimum time commitment, which is usually 3 months. Your business cost depends on the project scope and manpower required. When evaluating Georgia public relations agencies' fees, factor in the return on investment for your business.
I recommend:
Cornerstone Communications Group is known for their reputation of completing projects without major cost escalations or overruns, keeping projects at or under budget. If you work for a non-profit organization, contact Hollingsworth, Colborne & Associates, LLC, which provides pro bono work for select non-profit causes.
Tips & Tactics
Helpful advice for making the most of this Guide- Examine the current client list to see if your public relations firms' Georgia clients might cause a conflict of interest. Make sure that it is written into your contract that the public relations Georgia firm will not provide services to any competing business during the course of your professional relationship.
- Do not invite more than 8 GA public relations firms to participate in your agency selection process. The more GA PR firms participating, the more challenging it is to compare firms in a meaningful, valuable and productive manner. Limit finalists to 2 or 3 agencies.
