Public relations agencies in Georgia provide creative, cost-effective solutions for businesses seeking to increase visibility and profitability. PR agencies in Georgia utilize the media to generate awareness about industry businesses, providing credible, third-party media endorsements.

In most industries, reputation is a company’s biggest asset. PR agencies in Georgia will provide the experience, skills and resources to increase awareness of your company’s public image, ultimately increasing your business revenue.

Before beginning the selection process, it is important for your business to determine the objectives the Georgia PR firm will be helping to achieve. Set actionable and measurable objectives to best direct and evaluate your public relations agency.

When selecting GA public relations agencies, research each firm and evaluate the following:

1. What experience does the Georgia PR firm offer relevant to your industry?

2. What skills will the Georgia public relations agency provide your business?

3. What is a competitive price for a Georgia public relations firm?

Action Steps
The best contacts and resources to help you get it done

Select PR firms in Georgia that specialize in your industry

Select public relations firms in Georgia who understand your industry and have relationships with local and national media contacts relevant to your specific industry. Ask to see a list of past and present clients, and request references.

I recommend: IPREX Global Public Relations Network offers a comprehensive online client list, including domestic and international accounts. Matthews & Maxwell, Inc., specializes in governmental affairs. Hope-Beckham Inc. provides a list of current and past clients, as well as client testimonials.

Hire public relations firms in GA with proven writing, pitching and event planning skills

Review the writing and pitching skills of public relations firms in Georgia. Ask for writing samples, including press releases and bylined articles in national magazines. Evaluate the Georgia PR agencies' ability to organize creative events and special promotions to engage the media.

I recommend: Al Rothstein Media Services, Inc., offers media relations services including strategic media campaigns, spokesperson training, press conferences and crisis communication. Rountree Group provides a diverse selection of services for mid-sized organizations to Fortune 500 companies. Schroder PR showcases an online portfolio including case studies, marketing, video and websites.

Hire Georgia public relations companies that meet your budget

The majority of Georgia PR firms operate on a monthly retainer with a minimum time commitment, which is usually 3 months. Your business cost depends on the project scope and manpower required. When evaluating Georgia public relations agencies' fees, factor in the return on investment for your business.

I recommend: Cornerstone Communications Group is known for their reputation of completing projects without major cost escalations or overruns, keeping projects at or under budget. If you work for a non-profit organization, contact Hollingsworth, Colborne & Associates, LLC, which provides pro bono work for select non-profit causes.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Examine the current client list to see if your public relations firms' Georgia clients might cause a conflict of interest. Make sure that it is written into your contract that the public relations Georgia firm will not provide services to any competing business during the course of your professional relationship.
• •  Do not invite more than 8 GA public relations firms to participate in your agency selection process. The more GA PR firms participating, the more challenging it is to compare firms in a meaningful, valuable and productive manner. Limit finalists to 2 or 3 agencies.