PR agencies in Hawaii offer creative solutions for businesses seeking to increase their visibility or credibility. The value of public relations is 10 times higher than paid advertising because messages come through a credible source—the media.

Many businesses employ in-house public relations practitioners, while others hire PR agencies. Your business should hire a Hawaii public relations firm if your company relies on consistent media exposure and lacks the resources of a professional PR firm. Hawaii PR agencies provide the experience and resources to propel your company’s public image, ultimately making your business more profitable.

Before your business begins the search for reputable Hawaii PR agencies, you must prioritize your business goals. Develop a company background packet that briefly outlines the history, mission, stakeholders, market research, special issues and past public relations activities. This information will clarify the scope of your public relations programs, and identify the qualities your business should seek in Hawaii PR firms.

When selecting a public relations firm in Hawaii, evaluate the following:

1. Do the PR companies in Hawaii have experience in your industry?

2. What skills do the Hawaii PR agencies offer?

3. How much will my business pay for public relations agencies in Hawaii?

Action Steps
The best contacts and resources to help you get it done

Hire PR agencies in Hawaii that specialize in your industry

For best results, hire a Hawaii PR firm who understands your industry and has established relationships with local and national media contacts relevant to your field. Ask to see a client list, complete with references from past and present clients.

I recommend: Pac-Tech Communications, LLC, is a Hawaii media and public relations company that specializes in the technology, life sciences and real estate industries. Mana Means Advertising & Public Relations is a Hawaii PR firm listing its past and current clients. Stryker Weiner & Yokota Public Relations, Inc., one of Hawaii's largest independent public relations agencies, provides a comprehensive online client list.

Select PR firms in Hawaii with proven writing and pitching skills

Examine the writing and pitching skills of Hawaii public relations firms. Ask for writing samples, including press releases and bylined articles from media in Hawaii, and request a sample media pitch on a topic relevant to your industry. Find out if the PR firm in Hawaii offers skills like market research, event planning, in-house design capabilities and crisis management services.

I recommend: Fujita & Miura Public Relations, LLC, offers a diverse selection of public relations services from crisis management to cultural orientations. Team Vision provides an impressive online portfolio of public relations, Hawaii advertising, design and online marketing. Pineapple Tweed showcases an online portfolio of print, television, design and website projects.

Hire PR agencies in Hawaii that meet your budget

Most Hawaii PR companies operate on a monthly retainer with a minimum time commitment. The price depends on the scope of the project and the number of people assigned to your account. Some PR agencies in Hawaii also offer a project fee for a one-time project or a retainer fee for consulting services.

I recommend: Catapult Communications, Inc. offers clients the choice of billing for public relations services as they are incurred, or paying a fixed monthly retainer. Dovetail Public Relations does not utilize retainers; rather, the PR Hawaii firm works with each client to develop a monthly budget that corresponds to account activity.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Evaluate the relationships developed with employees from Hawaii PR firms during the selection process. Find out who will be working on your account, and ask to speak with each person prior to signing a contract. You should feel comfortable collaborating with every member of your Hawaii PR firm account team.