Public relations agencies in Kansas provide creative, cost-effective solutions for businesses seeking to increase visibility and profitability. PR agencies in Kansas utilize the media to generate awareness about industry businesses, providing credible, third-party media endorsements.

In most industries, reputation is a company’s biggest asset. PR agencies in Kansas will provide the experience, skills and resources to increase awareness of your company’s public image, ultimately increasing your business revenue.

Before beginning the selection process, it is important for your business to determine the objectives the Kansas PR agency will be helping to achieve. Set actionable and measurable objectives to best direct and evaluate your public relations agency.

When selecting a PR firm in KS, research each agency and evaluate the following:

1. What experience does the Kansas PR firm offer relevant to your industry?

2. What skills will the Kansas public relations agency provide your business?

3. What is a competitive price for a PR agency in Kansas?

Action Steps
The best contacts and resources to help you get it done

Select PR agencies in KS that specialize in your industry

Select public relations firms in Kansas who understand your industry and have relationships with local and national media contacts relevant to your specific industry. Ask to see a list of past and present clients, and request references.

I recommend: Armstrong|Shank specializes in agribusiness, aviation, business-to-business, business-to-consumer, financial institutions, health care, higher education, industrial and non-profit industries. Callahan Creek, Inc., provides a list of clients online along with project samples. Nicholson Kovac, Inc., offers online listings of both current and past clients.

Hire KS PR companies with proven writing, pitching and event planning skills

Review the writing and pitching skills of public relations firms in Kansas. Ask for writing samples, including press releases and bylined articles in national magazines. Evaluate the Kansas PR agencies' ability to organize creative events and special promotions to engage the media.

I recommend: Morningstar Communications offers online case studies illustrating how the PR agency in KS helps its clients achieve their goals. Barkley highlights its public relations work in an online gallery. Fleishman-Hillard, Inc., is a full-service public relations firm that offers a comprehensive menu of public relations and related services.

Research Kansas public relations agencies that meet your budget

The majority of Kansas PR firms operate on a monthly retainer with a minimum time commitment, which is usually three months. Your business cost depends on the project scope and manpower required. When evaluating Kansas public relations agencies' fees, factor in the return on investment for your business.

I recommend: Get a quote for public relations services from Andover Group, a Kansas City-based PR agency, or The Wellington Group, Inc., a PR firm based in Overland Park. WDS Marketing and Public Relations offers pro bono services to select not for profit organizations each year.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Examine the current client list to see if your Kansas PR company clients might cause a conflict of interest. Make sure that it is written into your contract that the public relations agency in Kansas will not provide services to any competing business during the course of your professional relationship.
• •  Do not invite more than eight Kansas PR agencies to participate in your agency selection process. The more Kansas PR companies participating, the more challenging it is to compare firms in a meaningful, valuable and productive manner. Limit finalists to two or three agencies.