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www.burrellesluce.com
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www.prweb.com
Communications for start-up, high growth, and global 2000 companies
www.BlancandOtus.com
National Editorial Coverage Strategies to Grow Your Business
www.campbellconsulting.com
High Profile and High Stakes PR Protect your Brand and Good Name
www.levick.com
On-Demand PR Software Solution for the PR Professional. See Free Demo!
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Integrated Marketing Communications (IMC) firm with specialties in advertising, public relations, interactive technology and government relations.
www.charlesryan.com
Advertising and marketing firm that develops and implements marketing and creative communication programs.
www.cmasolutions.com
Formerly Comp Art Associates, agency specializing in brand identity, print collateral, marketing and advertising, web site development, public and media relations, trade show marketing and multimedia.
www.convergenceteam.com
Provider of in-house investor relations and public relations services.
www.mozaicir.com
BurrellesLuce Media Monitoring Evaluate your PR program & strategy
www.burrellesluce.com
Learn About Important Precautions - Key Vaccines & More to Stay Healthy
www.TravelSafely.com
Guide to PR Agencies in Kentucky
PR agencies in Kentucky provide media solutions to boost public opinion and profitability
Because reputation is often a company’s most crucial asset, public relations is a service worth the investment. Public relations agencies in Kentucky provide the experience, skills and resources to increase awareness of your company’s public image, which results in an increased business revenue.
Before starting your Kentucky public relations agency search process, take the time to determine your business communication objectives. If you don’t evaluate your current public relations success and challenges, it will be difficult to determine the capabilities needed from PR agencies in Kentucky.
When selecting a public relations agency in Kentucky research each agency, and evaluate the following:
1. What kind of experience does the PR firm in KY offer in your industry?
2. What capabilities and skills does the PR agency in KY provide?
3. How much will a Kentucky PR company cost my business?
Action Steps
The best contacts and resources to help you get it done
Choose Kentucky public relations agencies with experience in your industry
Select public relations firms in Kentucky who have a working knowledge of your industry. Ask to see a list of past and present clients. Request a list of the agency's local, regional and national media contacts relevant to your industry.
I recommend:
Creative Alliance has extensive experience in the beverage and healthcare industries. Eisen Management Group specializes in public relations for consumer packaged goods, cosmetics, retail, restaurant, healthcare, insurance and financial industries. Wiser, Hemlepp & Associates, LLC, provides a list of current and recent clients along with client success stories.
Hire Kentucky PR firms with proven skills and capabilities
Review capabilities of Kentucky PR agencies, and compare the skills offered by the public relations agency with those desired by your business. Ask to see writing samples and press clippings. Find out if the PR firm in Kentucky offers capabilities like market research, event planning, in-house design capabilities and crisis management services.
I recommend:
Doe-Anderson features public relations and branding projects in its online gallery. Power Creative showcases an impressive portfolio of client public relations, advertising and communication projects. In addition to comprehensive public relations, Guthrie/Mayes & Associates, Inc., offers public affairs and media training services.
Select Kentucky PR agencies that offer competitive pricing
Most public relations firms in Kentucky operate through three different billing options. There is a monthly service fee based on hours spent on your account, a project fee for a one-time special project or event, or a retainer fee for consulting services used on an as-needed basis. In general, the price depends on the scope of the project and the number of people assigned to your account.
I recommend:
Get a quote for public relations, investor relations or corporate communications services at Mozaic Investor Relations, Inc. Abel Associates, Inc., provides pro bono services or discounted rates to several non-profit organizations.
Tips & Tactics
Helpful advice for making the most of this Guide- Evaluate the relationships developed with employees from KY PR companies during the selection process. Find out who will be working on your account, and ask to speak with each person prior to signing a contract. You should feel comfortable collaborating with every member of your Kentucky PR firm account team.
- If your business is a member of a trade or professional association, ask the association for recommendations of PR agencies in KY. Often, the association can point your business in the direction of reputable Kentucky PR agencies that specialize in your industry.
