Public relations agencies in Kentucky offer cost-effective solutions for businesses seeking to increase visibility and profitability. Kentucky public relations companies creatively use the media to build positive public perception about industry businesses, providing credible, third-party media endorsements.

Because reputation is often a company’s most crucial asset, public relations is a service worth the investment. Public relations agencies in Kentucky provide the experience, skills and resources to increase awareness of your company’s public image, which results in an increased business revenue.

Before starting your Kentucky public relations agency search process, take the time to determine your business communication objectives. If you don’t evaluate your current public relations success and challenges, it will be difficult to determine the capabilities needed from PR agencies in Kentucky.

When selecting a public relations agency in Kentucky research each agency, and evaluate the following:

1. What kind of experience does the PR firm in KY offer in your industry?

2. What capabilities and skills does the PR agency in KY provide?

3. How much will a Kentucky PR company cost my business?

Action Steps
The best contacts and resources to help you get it done

Choose Kentucky public relations agencies with experience in your industry

Select public relations firms in Kentucky who have a working knowledge of your industry. Ask to see a list of past and present clients. Request a list of the agency's local, regional and national media contacts relevant to your industry.

I recommend: Creative Alliance has extensive experience in the beverage and healthcare industries. Eisen Management Group specializes in public relations for consumer packaged goods, cosmetics, retail, restaurant, healthcare, insurance and financial industries. Wiser, Hemlepp & Associates, LLC, provides a list of current and recent clients along with client success stories.

Hire Kentucky PR firms with proven skills and capabilities

Review capabilities of Kentucky PR agencies, and compare the skills offered by the public relations agency with those desired by your business. Ask to see writing samples and press clippings. Find out if the PR firm in Kentucky offers capabilities like market research, event planning, in-house design capabilities and crisis management services.

I recommend: Doe-Anderson features public relations and branding projects in its online gallery. Power Creative showcases an impressive portfolio of client public relations, advertising and communication projects. In addition to comprehensive public relations, Guthrie/Mayes & Associates, Inc., offers public affairs and media training services.

Select Kentucky PR agencies that offer competitive pricing

Most public relations firms in Kentucky operate through three different billing options. There is a monthly service fee based on hours spent on your account, a project fee for a one-time special project or event, or a retainer fee for consulting services used on an as-needed basis. In general, the price depends on the scope of the project and the number of people assigned to your account.

I recommend: Get a quote for public relations, investor relations or corporate communications services at Mozaic Investor Relations, Inc. Abel Associates, Inc., provides pro bono services or discounted rates to several non-profit organizations.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Evaluate the relationships developed with employees from KY PR companies during the selection process. Find out who will be working on your account, and ask to speak with each person prior to signing a contract. You should feel comfortable collaborating with every member of your Kentucky PR firm account team.
• •  If your business is a member of a trade or professional association, ask the association for recommendations of PR agencies in KY. Often, the association can point your business in the direction of reputable Kentucky PR agencies that specialize in your industry.