Public relations agencies in Louisiana offer cost-effective solutions for businesses seeking to increase visibility and profitability. Louisiana public relations companies creatively use the media to build positive public perception about industry businesses, providing credible, third-party media endorsements.

Because reputation is often a company’s most crucial asset, public relations is a service worth the investment. Public relations agencies in Louisiana provide the experience, skills and resources to increase awareness of your company’s public image, which results in an increased business revenue.

Before starting your Louisiana public relations agency search process, take the time to determine your business communication objectives. If you don’t evaluate your current public relations success and challenges, it will be difficult to determine the capabilities needed from PR agencies in Louisiana.

When selecting a public relations firm in Louisiana research each agency, and evaluate the following:

1. What kind of experience does the PR firm Louisiana offer in your industry?

2. What capabilities and skills does the Louisiana PR firm provide?

3. How much will PR agency Louisiana services cost my business?

Action Steps
The best contacts and resources to help you get it done

Choose a Louisiana public relations firm with experience in your industry

Select public relations firms in Louisiana who have a working knowledge of your industry. Ask to see a list of past and present clients. Request a list of the agency's local, regional and national media contacts relevant to your industry.

I recommend: The Brylski Company specializes in public relations for government, non-profit and political clients in Louisiana. The Ehrhardt Group has extensive experience in PR services for Fortune 500 companies. Haynie & Associates focuses on the lobbying and government relations industries in Louisiana and provides an online client list.

Hire a public relations company in Louisiana with proven skills and capabilities

Review capabilities of Louisiana PR agencies, and compare the skills offered by the public relations agency with those desired by your business. Ask to see writing samples and press clippings. Find out if the Louisiana PR company offers capabilities like market research, event planning, in-house design capabilities and crisis management services.

I recommend: Deveney Communication provides online case studies illustrating public relations solutions in a variety of service areas. Beuerman Miller Fitzgerald features an online portfolio of client PR projects. Montgomery Stire Partners showcases public relations campaigns in their online gallery.

Select a Louisiana public relations company that offers a competitive price

Most public relations firms in Louisiana operate through three different billing options. There is a monthly service fee based on hours spent on your account, a project fee for a one-time special project or event, or a retainer fee for consulting services used on an as-needed basis. In general, the price depends on the scope of the project and the number of people assigned to your account.

I recommend: Object 9, one of the leading public relations firms in Baton Rouge, Louisiana, provides either hourly, project based, retainer or revenue percentage billing options to best meet each client's budget. Get a quote for PR services from Courtney Communications, a full-service Louisiana PR firm. Gallinghouse & Associates, Inc., offers an annual CreateAThon, a 24-hour creative session during which the firm provides free public relations services to select New Orleans non-profit organizations.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If your business is a member of a trade or professional association, ask the association for recommendations of Louisiana public relations firms. Often, the association can point your business in the direction of reputable public relations firms in Louisiana that specialize in your industry.
• •  Evaluate the relationships developed with employees from PR firms Louisiana during the selection process. Find out who will be working on your account, and ask to speak with each person prior to signing a contract. You should feel comfortable collaborating with every member of your public relations agency Louisiana account team.