BurrellesLuce Media Monitoring Evaluate your PR program & strategy
www.burrellesluce.com
Communications for start-up, high growth, and global 2000 companies
www.BlancandOtus.com
Manage Your PR With On-Demand Software. Take a Free Demo Today!
www.vocus.com
Effecitve media & public relations strategies and tactics for SMEs.
www.MsMarketintel.com
Take Precautions To Reduce Risk Of Contracting Hepatitis-Travel Safely
www.TravelSafely.com
High Profile and High Stakes PR Protect your Brand and Good Name
www.levick.com
Official Web site of the Public Relations Association of Mississippi (PRAM).
www.pramonline.org
SPRF is a networking and professional development organization for public relations professionals in the Gulf South.
www.sprf.org
University of Southern Mississippi Department of Marketing and Public Relations.
www.usm.edu
BurrellesLuce Media Monitoring Evaluate your PR program & strategy
www.burrellesluce.com
Communications for start-up, high growth, and global 2000 companies
www.BlancandOtus.com
Guide to PR Agencies in Mississippi
Mississippi PR agencies offer creative solutions to increase business profitability
In most industries, reputation is a company’s biggest asset. PR agencies in Mississippi will provide the experience, skills and resources to increase awareness of your company’s public image, ultimately increasing your business revenue
Before beginning the selection process, it is important for your business to determine the objectives the PR agency MS will be helping to achieve. Set actionable and measurable objectives to best direct and evaluate your public relations agency.
When selecting a MS public relations agency, research each firm and evaluate the following:
1. What experience does the public relations Mississippi agency offer relevant to your industry?
2. What skills will the Mississippi public relations firm provide your business?
3. What is a competitive price for MS PR agencies?
Action Steps
The best contacts and resources to help you get it done
Select Mississippi PR agencies that specialize in your industry
Select public relations firms in Mississippi who understand your industry and have relationships with local and national media contacts relevant to your specific industry. Ask to see a list of past and present clients, and request references.
I recommend:
Burns Brown Pressley & Rankin specializes in PR services for businesses, colleges, politicians, churches, non-profits and individuals. Jackson-based GodwinGroup specializes in branding and has worked with clients like Coke, Pepsi, Chevron, McDonald’s, Amtrak, Gerber, Time Warner Cable, Sonic and Nissan. The Ramey Agency, LLC. provides a list of clients along with a short description of each client.
Hire public relations firms in Mississippi with proven writing, pitching and event planning skills
Review the writing and pitching skills of public relations firms in Mississippi. Ask for writing samples, including press releases and bylined articles in national magazines. Evaluate the Mississippi PR agencies' ability to organize creative events and special promotions to engage the media.
I recommend:
mightypenguin design is a public relations and advertising agency that features an online portfolio of photography, billboards, websites, TV, radio, print ads, brochures, newsletters and logos. Hallett Group, LLC, a Mississippi-based PR and marketing company, provides a wide range of services like brand development, event management and graphic design. Mann & Associates, LLC offers a comprehensive portfolio showcasing branding, print collateral, TV/radio and web projects.
Hire PR agencies in Mississippi that meet your budget
The majority of Mississippi PR firms operate on a monthly retainer with a minimum time commitment, which is usually 3 months. Your business cost depends on the project scope and manpower required. When evaluating Mississippi public relations agencies' fees, factor in the return on investment for your business.
I recommend:
The KARD Group, based in Vancleave, MS, offers project fees, hourly fees and monthly retainers to meet client needs. The Guice Agency focuses solely on increasing each client's bottom line through effective and affordable advertising, consulting and public relations.
Tips & Tactics
Helpful advice for making the most of this Guide- Examine the current client list to see if your public relations agency Mississippi clients might cause a conflict of interest. Make sure that it is written into your contract that the PR agency Mississippi staff will not provide services to any competing business during the course of your professional relationship.
- Do not invite more than 8 Mississippi PR agencies to participate in your agency selection process. The more Mississippi PR companies participating, the more challenging it is to compare firms in a meaningful, valuable and productive manner. Limit finalists to 2 or 3 agencies.
