Public relations agencies in Montana provide creative, cost-effective solutions for businesses seeking to increase visibility and profitability. PR agencies in Montana utilize the media to generate awareness about industry businesses, providing credible, third-party media endorsements.

In most industries, reputation is a company’s biggest asset. PR agencies in Montana will provide the experience, skills and resources to increase awareness of your company’s public image, ultimately increasing your business revenue.

Before beginning the selection process, it is important for your business to determine the objectives the Montana PR agency will be helping to achieve. Set actionable and measurable objectives to best direct and evaluate your public relations agency.

When selecting a public relations firm in Montana, research each agency and evaluate the following:

1. What experience does the MT public relations firm offer relevant to your industry?

2. What skills will the public relations agency in MT provide your business?

3. What is a competitive price for a PR firm in MT?

Action Steps
The best contacts and resources to help you get it done

Select PR agencies in Montana that specialize in your industry

Select public relations firms in Montana who understand your industry and have relationships with local and national media contacts relevant to your specific industry. Ask to see a list of past and present clients, and request references.

I recommend: AdScripts, Inc. Advertising and Public Relations specializes in natural resources, tourism, performing arts, government agencies, public service, law enforcement, agricultural products, manufacturing, retail and small business. The Mitchell Group offers a list of select current clients with project scope descriptions. Kara Stermitz Communication provides experience in a wide range of industries.

Hire Montana PR agencies with proven writing, pitching and event planning skills

Review the writing and pitching skills of public relations firms in Montana. Ask for writing samples, including press releases and bylined articles in national magazines. Evaluate the Montana PR agencies' ability to organize creative events and special promotions to engage the media.

I recommend: Partners, Inc. features an online portfolio of print, broadcast, design and interactive projects. In addition to public relations services, Hayden Marketing & Public Relations offers market research, strategic planning, graphic design, broadcast production and media planning and placement. Banik Communications showcases an online portfolio presented by client, campaign or piece.

Hire Montana public relations companies that meet your budget

The majority of Montana PR firms operate on a monthly retainer with a minimum time commitment, which is usually three months. Your business cost depends on the project scope and manpower required. When evaluating Montana public relations agencies' fees, factor in the return on investment for your business.

I recommend: Steve Saroff is a marketing consultant who offers free one-hour phone consultations. Get a quote for public relations and public affairs services from Gallatin Public Affairs, which has an office in Helena, MT.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Examine the current client list to see if potential public relations firms' Montana clients might cause a conflict of interest. Make sure that it is written into your contract that the PR agency in MT will not provide services to any competing business during the course of your professional relationship.
• •  Do not invite more than eight Montana PR agencies to participate in your agency selection process. The more Montana PR companies participating, the more challenging it is to compare firms in a meaningful, valuable and productive manner. Limit finalists to two or three agencies.