Nevada PR firms offer creative solutions for businesses seeking to increase their visibility. The value of public relations is 10 times higher than paid advertising because messages come through a credible source—the media.

Many businesses employ in-house public relations practitioners, while others hire PR agencies. Your business should hire a Nevada public relations firm if your company relies on consistent media exposure and lacks the resources of a professional PR firm. Nevada public relations agencies provide the experience and resources to propel your company’s public image, ultimately making your business more profitable.

Before your business begins the search for reputable PR agencies in Nevada, you must prioritize your business goals. Develop a company background packet that briefly outlines the history, mission, stakeholders, market research, special issues and past public relations activities. This information will clarify the scope of your public relations programs, and identify the qualities your business should seek in Nevada public relations companies.

When selecting PR agencies in Nevada, evaluate the following:

1. Do the Nevada public relations firms have experience in your industry?

2. What skills do the NV public relations companies offer?

3. How much will my business pay for PR agencies in NV?

Action Steps
The best contacts and resources to help you get it done

Hire Nevada PR agencies that specialize in your industry

For best results, hire a Nevada PR firm who understands your industry and has established relationships with local and national media contacts relevant to your field. Ask to see a client list, complete with references from past and present clients.

I recommend: Stern And Company, one of the most reputable Las Vegas PR firms, has public relations expertise in more than 35 industries. The FIRM Public Relations & Marketing lists clients according to the 5 industries they specialize in--travel and tourism, luxury and retail, health care, real estate and development and trade shows. Russ Fons Public Relations specializes in 13 different industries, and provides client listings for each industry.

Select Nevada PR firms with proven writing and pitching skills

Examine the writing and pitching skills of Nevada public relations agencies. Ask for writing samples, including press releases and bylined articles, and request a sample media pitch on a topic relevant to your industry. Find out if the PR firm in Nevada offers skills like market research, event planning, in-house design capabilities and crisis management services.

I recommend: MassMedia Corporate Communications, a leading Nevada public relations and government affairs agency, provides an online portfolio showcasing print, logo and web projects. Fisher Consulting is a strategic communications consulting firm that provides lobbying, advocacy, legislative presence and association management services. Innerwest Advertising & Public Relations offers an extensive portfolio encompassing client work in 9 categories of service expertise.

Hire PR agencies in Nevada that meet your budget

Most Nevada public relations companies operate on a monthly retainer with a minimum time commitment. The price depends on the scope of the project and the number of people assigned to your account. Some Nevada public relations firms also offer a project fee for a one-time project or a retainer fee for consulting services.

I recommend: Get a competitive quote on public relations services from R&R Partners, an advertising, public relations and government affairs firm with offices in Las Vegas and Reno. Chayra Communications provides a free public relations and marketing consultation.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Evaluate the relationships developed with employees from Nevada PR firms during the selection process. Find out who will be working on your account, and ask to speak with each person prior to signing a contract. You should feel comfortable collaborating with every member of your public relations firms' Nevada account team.