PR agencies in Rhode Island offer creative solutions for businesses seeking to increase their visibility or credibility. The value of public relations is 10 times higher than paid advertising because messages come through a credible source—the media.

Many businesses employ in-house public relations practitioners, while others hire PR agencies. Your business should hire a Rhode Island public relations firm if your company relies on consistent media exposure and lacks the resources of a professional PR firm. Rhode Island PR agencies provide the experience and resources to propel your company’s public image, ultimately making your business more profitable.

Before your business begins the search for reputable Rhode Island PR agencies, you must prioritize your business goals. Develop a company background packet that briefly outlines the history, mission, stakeholders, market research, special issues and past public relations activities. This information will clarify the scope of your public relations programs, and identify the qualities your business should seek in Rhode Island PR firms.

When selecting a public relations firm in Rhode Island, evaluate the following:

1. Does the PR agency RI have experience in your industry?

2. What skills does the public relations agency RI offer?

3. How much will my business pay for a public relations firm RI?

Action Steps
The best contacts and resources to help you get it done

Hire PR agencies in Rhode Island that specialize in your industry

For best results, hire a Rhode Island PR firm who understands your industry and has established relationships with local and national media contacts relevant to your field. Ask to see a client list, complete with references from past and present clients.

I recommend: Parker Group, Inc., specializes in industrial and high-technology products and software. Jenn Lee Design, LLC., provides an online client list with project descriptions. SVM has 34 years of experience serving technology-based industries and provides an online client list.

Select RI public relations firms with proven writing and pitching skills

Examine the writing and pitching skills of Rhode Island public relations firms. Ask for writing samples, including press releases and bylined articles, and request a sample media pitch on a topic relevant to your industry. Find out if the PR firm in Rhode Island offers skills like market research, event planning, in-house design capabilities and crisis management services.

I recommend: RDW Group highlights advertising, marketing, public relations and interactive client work in an innovative online gallery. View case studies and work samples at Worldways, Inc., a Rhode Island PR firm focused on social causes. SpitFire, Inc., showcases design, marketing, public relations and promotions projects in their online portfolio.

Seek out PR agencies in RI that meet your budget

Most firms for public relations in Rhode Island operate on a monthly retainer with a minimum time commitment. The price depends on the scope of the project and the number of people assigned to your account. Some Rhode Island public relations agencies also offer a project fee for a one-time project or a retainer fee for consulting services.

I recommend: Request a quote for public relations services at Newberry Public Relations & Marketing, Inc. Get a quote for technology, scientific and business-to-business public relations projects at Ricci Communications.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Evaluate the relationships developed with employees from Rhode Island PR firms during the selection process. Find out who will be working on your account, and ask to speak with each person prior to signing a contract. You should feel comfortable collaborating with every member of PR firms' RI account teams.
• •  Evaluate the relationships developed with employees from Rhode Island PR firms during the selection process. Find out who will be working on your account, and ask to speak with each person prior to signing a contract. You should feel comfortable collaborating with every member of PR firms' RI account teams.