Public relations agencies in South Carolina provide creative, cost-effective solutions for businesses seeking to increase visibility and profitability. PR agencies in South Carolina utilize the media to generate awareness about industry businesses, providing credible, third-party media endorsements.

In most industries, reputation is a company’s biggest asset. PR agencies in South Carolina will provide the experience, skills and resources to increase awareness of your company’s public image, ultimately increasing your business revenue.

Before beginning the selection process, it is important for your business to determine the objectives the South Carolina PR agency will be helping to achieve. Set actionable and measurable objectives to best direct and evaluate your public relations agency.

When selecting a public relations firm in South Carolina, research each agency and evaluate the following:

1. What experience does the PR agency in SC offer relevant to your industry?

2. What skills will the SC public relations agency provide your business?

3. What is a competitive price for a public relations firm in SC?

Action Steps
The best contacts and resources to help you get it done

Select PR firms in South Carolina that specialize in your industry

Select public relations firms in South Carolina who understand your industry and have relationships with local and national media contacts relevant to your specific industry. Ask to see a list of past and present clients, and request references.

I recommend: CEandP PR specializes in public relations for startup, early stage and mid-market businesses. Shoor & Company, Inc., provides public relations services to high-tech firms and provides an online client list. Leapfrog Public Relations is a boutique public relations firm in Charleston focused on lifestyle related business.

Hire PR firms in SC with proven writing, pitching and event planning skills

Review the writing and pitching skills of public relations firms in South Carolina. Ask for writing samples, including press releases and bylined articles in national magazines. Evaluate the South Carolina PR agencies' ability to organize creative events and special promotions to engage the media.

I recommend: Bomar Marketing Solutions features media relations, annual reports, employee relations, white papers, copywriting and public relations campaigns in its online portfolio. Jackson-Dawson Public Relations provides online case studies detailing client projects. In addition to public relations, Red Carpet Communications, LLC., offers brand awareness, media, production, event management, corporate communications and speakers bureau services.

Find South Carolina public relations companies that meet your budget

The majority of South Carolina PR firms operate on a monthly retainer with a minimum time commitment, which is usually three months. Your business cost depends on the project scope and manpower required. When evaluating South Carolina public relations agencies' fees, factor in the return on investment for your business.

I recommend: Get a quote on public relations and strategic communications services from The Wordsmith, Inc., a full-service South Carolina public relations agency located in Myrtle Beach. Request a quote from VantagePoint, an outcome-focused communications firm with offices in Greenville, SC, and Charlotte, NC.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Examine the current client list to see if your public relations agency SC clients might cause a conflict of interest. Make sure that it is written into your contract that the public relations South Carolina firm will not provide services to any competing business during the course of your professional relationship.
• •  Do not invite more than eight South Carolina PR agencies to participate in your agency selection process. The more PR agencies in South Carolina participating, the more challenging it is to compare firms in a meaningful, valuable and productive manner. Limit finalists to two or three agencies.