Public relations agencies in Tennessee provide creative, cost-effective solutions for businesses seeking to increase visibility and profitability. PR agencies in Tennessee utilize the media to generate awareness about industry businesses, providing credible, third-party media endorsements.

In most industries, reputation is a company’s biggest asset. PR agencies in Tennessee will provide the experience, skills and resources to increase awareness of your company’s public image, ultimately increasing your business revenue.

Before beginning the selection process, it is important for your business to determine the objectives the Tennessee PR agency will be helping to achieve. Set actionable and measurable objectives to best direct and evaluate your public relations agency.

When selecting public relations agencies in TN, research each agency and evaluate the following:

1. What experience does the PR agency in TN offer relevant to your industry?

2. What skills will the PR firm in Tennessee provide your business?

3. What is a competitive price for a public relations agency in Tennessee?

Action Steps
The best contacts and resources to help you get it done

Select PR agencies in Tennessee that specialize in your industry

Select public relations firms in Tennessee who understand your industry and have relationships with local and national media contacts relevant to your specific industry. Ask to see a list of past and present clients, and request references.

I recommend: Ackermann PR, Inc. is a full-service PR firm in TN specializing in technology, healthcare, consumer products, economic and tourist development and real estate development. Hot Schatz Public Relations, a Nashville PR agency focused on entertainment, music, authors, television, theater and film, provides a list of current and former clients. The Ingram Group is experienced in providing successful public affairs services for government, environment and sports industry clients.

Hire PR agencies in Tennessee with proven writing, pitching and event planning skills

Review the writing and pitching skills of public relations firms in Tennessee. Ask for writing samples, including press releases and bylined articles in national magazines. Evaluate the Tennesse PR agency's ability to organize creative events and special promotions to engage the media.

I recommend: Lovell Communications, Inc. is a Nashville-based public relations and marketing firm that features an extensive selection of online case studies. McNeely Pigott & Fox Public Relations, LLC offers a gallery showcasing client communications projects. Katcher Vaughn & Bailey Public Relations provides a broad range of services, including corporate communications, crisis management, marketing, media relations, public affairs and social responsibility.

Hire PR agencies in Tennessee that meet your budget

The majority of Tennessee PR firms operate on a monthly retainer with a minimum time commitment, which is usually three months. Your business cost depends on the project scope and manpower required. When evaluating Tennessee public relations agencies' fees, factor in the return on investment for your business.

I recommend: John Malmo Marketing Consulting, Inc. charges by the hour for marketing and public relations services and collects no commissions, mark-ups or kick-backs from cooperating project vendors. McKerley Communications provides a free strategic communications strategy for each client and guarantees agency prices.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Examine the current client list to see if your public relations agency Tennessee clients might cause a conflict of interest. Make sure that it is written into your contract that the public relations agency in TN will not provide services to any competing business during the course of your professional relationship.
• •  Do not invite more than eight Tennessee PR agencies to participate in your agency selection process. The more Tennessee PR companies participating, the more challenging it is to compare firms in a meaningful, valuable and productive manner. Limit finalists to two or three agencies.