Public relations agencies in Texas provide creative, cost-effective solutions for businesses seeking to increase visibility and profitability. PR agencies in Texas utilize the media to generate awareness about industry businesses, providing credible, third-party media endorsements.

In most industries, reputation is a company’s biggest asset. PR agencies in Texas will provide the experience, skills and resources to increase awareness of your company’s public image, ultimately increasing your business revenue.

Before beginning the selection process, it is important for your business to determine the objectives the Texas PR agency will be helping to achieve. Set actionable and measurable objectives to best direct and evaluate your public relations agency.

When selecting a public relations firm in Texas, research each agency and evaluate the following

1. What experience does the Texas PR firm offer relevant to your industry?

2. What skills will the Texas public relations agency provide your business?

3. What is a competitive price for a Texas public relations firm?

Action Steps
The best contacts and resources to help you get it done

Select PR agencies in Texas that specialize in your industry

Select public relations firms in Texas who understand your industry and have relationships with local and national media contacts relevant to your specific industry. Ask to see a list of past and present clients, and request references.

I recommend: Alan Weinkrantz And Company is a high-tech public relations firm that provides a list of its current and previous technology industry clients. Bagwell Marketing specializes in financial institutions, retail and rent-to-own clients. The Fiske Group offers public relations in Austin, Texas specializing in the luxury market.

Hire PR agencies in Texas with proven writing, pitching and event planning skills

Review the writing and pitching skills of public relations firms in Texas. Ask for writing samples, including press releases and bylined articles in national magazines. Evaluate the Texas PR agencies' ability to organize creative events and special promotions to engage the media.

I recommend: Baxter Marketing Group, Inc., one of the leading public relations and advertising firms in Dallas, TX, showcases an online portfolio. DoubleDimond Public Relations, an experienced public relations Houston, Texas-based firm, provides a wide array of strategic planning, public relations, media relations and marketing services. One of the top PR firms in Texas, Pierpont Communications, Inc. offers online public relations, public affairs and marketing case studies.

Hire PR agencies in Texas that meet your budget

The majority of Texas PR firms operate on a monthly retainer with a minimum time commitment, which is usually three months. Your business cost depends on the project scope and manpower required. When evaluating Texas public relations agencies' fees, factor in the return on investment for your business.

I recommend: Dykeman Associates, Inc., one of the award-winning public and media relations firms Dallas has to offer, provides businesses with a free public relations and marketing audit. Larry Lubenow & Associates provides services based upon an agreed upon fee and an established hourly rate; monthly fees range from $750 to $5,000.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Do not invite more than eight Texas PR agencies to participate in your agency selection process. The more Texas PR companies participating, the more challenging it is to compare firms in a meaningful, valuable and productive manner. Limit finalists to two or three agencies.
• •  Examine the current client list to see if your public relations agency Texas clients might cause a conflict of interest. Make sure that it is written into your contract that the public relations Texas firm will not provide services to any competing business during the course of your professional relationship.