Public relations agencies in Utah offer cost-effective solutions for businesses seeking to increase visibility and profitability. PR agencies in Utah creatively use the media to build positive public perception about industry businesses, providing credible, third-party media endorsements.

Because reputation is often a company’s most crucial asset, public relations is a service worth the investment. PR agencies in Utah provide the experience, skills and resources to increase awareness of your company’s public image, which results in an increased business revenue.

Before starting your PR firm Utah search process, take the time to determine your business communication objectives. If you don’t evaluate your current public relations success and challenges, it will be difficult to determine the capabilities needed from Utah marketing firms.

When selecting a public relations Utah firm, research each agency and evaluate the following:

1. What kind of experience does the PR agency Utah offer in your industry?

2. What capabilities and skills does the PR agency UT provide?

3. How much will a PR agency in Utah cost my business?

Action Steps
The best contacts and resources to help you get it done

Choose a Utah public relations firm with experience in your industry

Select public relations firms in Utah who have a working knowledge of your industry. Ask to see a list of past and present clients. Request a list of the agency's local, regional and national media contacts relevant to your industry.

I recommend: Bremer Public Relations, Inc. specializes in telecommunications, finance, banking, health and fitness, life sciences, healthcare, information technology, real estate, travel and hospitality industries. Cohezion Communications, LLC. is a small agency with big clients, including Novell, Jiffy Lube, Unishippers, Insight Software, University of Utah, Franklin Covey and Beehive Credit Union. da Vinci Advertising & Marketing provides a creatively displayed list of clients.

Hire Utah PR firms with proven skills and capabilities

Review capabilities of Utah PR agencies, and compare the skills offered by the public relations agency with those desired by your business. Ask to see writing samples and press clippings. Find out if the PR firm in Utah offers capabilities like market research, event planning, in-house design capabilities and crisis management services.

I recommend: Crowell Advertising generates hundreds of thousands of dollars in media coverage each year for clients and offers samples of the agency's public relations work. Connect PR provides sample coverage generated for its clients in some of the nation's most influential newspapers and industry publications. SmartMouth Communications prepares businesses and individuals for speeches, new business presentations, media interviews and crisis communications.

Select a public relations agency in Utah that offers a competitive price

Most public relations firms in Utah operate through 3 different billing options. There is a monthly service fee based on hours spent on your account, a project fee for a one-time special project or event, or a retainer fee for consulting services used on an as-needed basis. In general, the price depends on the scope of the project and the number of people assigned to your account.

I recommend: COGBOX, Inc. has an innovative approach in which clients choose the services they need and pay only for the services they use, as opposed to a project fee or a retainer contract. Kassing Andrews Advertising, LLC. maximizes its clients' marketing and communications dollars by focusing directly on bottom line results.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If your business is a member of a trade or professional association, ask the association for recommendations of Utah public relations firms. Often, the association can point your business in the direction of reputable public relations firms in Utah that specialize in your industry.
• •  Evaluate the relationships developed with employees from public relations Utah agencies during the selection process. Find out who will be working on your account, and ask to speak with each person prior to signing a contract. You should feel comfortable collaborating with every member of your public relations firms' Utah account team.