Public Relations Strategy
BurrellesLuce Media Monitoring Evaluate your PR program & strategy
www.burrellesluce.com
BurrellesLuce Media Monitoring Evaluate your PR program & strategy
www.burrellesluce.com
Whiteoaks International
PR and Communications expertise across the globe
www.whiteoaksinternational.com
PR and Communications expertise across the globe
www.whiteoaksinternational.com
High Profile Client PR
Effecitve media & public relations strategies and tactics for SMEs.
www.MsMarketintel.com
Effecitve media & public relations strategies and tactics for SMEs.
www.MsMarketintel.com
Washington DC PR firm
North Bridge Communications Communications Strategy Specialists
www.northbridgecommunications.com
North Bridge Communications Communications Strategy Specialists
www.northbridgecommunications.com
Public Relations Mgmt.
Double Your PR Productivity with PR Software From Vocus. Free Demo!
www.vocus.com
Double Your PR Productivity with PR Software From Vocus. Free Demo!
www.vocus.com
Top PR Firm in SF
Public Relations for Start-Ups Named Top 10 in Tech PR Services
www.triercompany.com
Public Relations for Start-Ups Named Top 10 in Tech PR Services
www.triercompany.com
A-Z PR Agencies in Washington, DC Provider Directory
B
Bivings Woodell, Inc.
A public affairs firm with expertise advocacy research and strategy, creative and technical services, production management global business development. Offices in Washington DC and Japan.
www.bivwood.com
A public affairs firm with expertise advocacy research and strategy, creative and technical services, production management global business development. Offices in Washington DC and Japan.
www.bivwood.com
Boffa and Associates
Agency provides public relations and grassroots lobbying capabilities.
www.boffapr.com
Agency provides public relations and grassroots lobbying capabilities.
www.boffapr.com
C
The Carmen Group
The firm provides representation in Washington, D.C. in the areas of government relations, public relations, association management services, business development and consulting.
www.carmengrp.com
The firm provides representation in Washington, D.C. in the areas of government relations, public relations, association management services, business development and consulting.
www.carmengrp.com
D
Duffey Communications
Specializing in public relations, business and interactive marketing and public affairs. Locations in Atlanta, San Francisco and Washington DC.
www.duffey.com
Specializing in public relations, business and interactive marketing and public affairs. Locations in Atlanta, San Francisco and Washington DC.
www.duffey.com
E
Vogl Communications
Strategic management consultants and international public relations advisors to multinational corporations, organizations, and governments. Located in Washington DC.
www.ethicsworld.com
Strategic management consultants and international public relations advisors to multinational corporations, organizations, and governments. Located in Washington DC.
www.ethicsworld.com
G
Gavin Anderson & Co.
International communications consultancy specializing in corporate and financial communications, investor relations and public affairs with operations worldwide.
www.gavinanderson.com
International communications consultancy specializing in corporate and financial communications, investor relations and public affairs with operations worldwide.
www.gavinanderson.com
GCI Group/APCO Associates
Global public relations agengy network headquartered in New York, New York, offering public affairs & marketing services; US offices in Atlanta, Los Angeles, Sacramento, San Francisco & Washington D.C.; a subsidiary of Grey Advertising.
www.gcigroup.com
Global public relations agengy network headquartered in New York, New York, offering public affairs & marketing services; US offices in Atlanta, Los Angeles, Sacramento, San Francisco & Washington D.C.; a subsidiary of Grey Advertising.
www.gcigroup.com
Griffin & Company
National marketing communications firm specializing in the building industry.
www.griffinco.com
National marketing communications firm specializing in the building industry.
www.griffinco.com
H
The Hampton Group
Provides communications consulting and training, including media training, message development, speech coaching and crisis response.
www.hamptongroup.com
Provides communications consulting and training, including media training, message development, speech coaching and crisis response.
www.hamptongroup.com
I
L
Levick Strategic Communications
A business development, earned media and litigation public relations. Based in Washington DC.
www.levick.com
A business development, earned media and litigation public relations. Based in Washington DC.
www.levick.com
Levitt Group
Providing business development and litigation public relations. Based in Washington DC.
www.levittgroup.com
Providing business development and litigation public relations. Based in Washington DC.
www.levittgroup.com
M
McQuerter Group
A public relations and strategic marketing firm specializing in telecom, IT and ecommerce accounts. Headquartered in San Diego with a news bureau outside Washington DC.
www.mcquerter.com
A public relations and strategic marketing firm specializing in telecom, IT and ecommerce accounts. Headquartered in San Diego with a news bureau outside Washington DC.
www.mcquerter.com
Medialink
Providing video and audio production, satellite distribution, press release services, tracking and analysis, and Internet services for corporations, public relations agencies.
www.medialinkworldwide.com
Providing video and audio production, satellite distribution, press release services, tracking and analysis, and Internet services for corporations, public relations agencies.
www.medialinkworldwide.com
Manning, Selvage & Lee
International public relations firm headquartered in New York, New York, serving coporate, governmental & institutional clients with US offices & affiliated companies in Atlanta, Boston, Chicago, Los Angeles, San Jose & Washington DC; a unit of ...
www.mslpr.com
International public relations firm headquartered in New York, New York, serving coporate, governmental & institutional clients with US offices & affiliated companies in Atlanta, Boston, Chicago, Los Angeles, San Jose & Washington DC; a unit of ...
www.mslpr.com
MWW Group, The
Serving clients with media relations, public affairs, investor relations, high technology public relations and marketing communications. With offices in New Jersey, New York, Chicago, Washington, Washington, DC, and Los Angeles.
www.mwwpr.com
Serving clients with media relations, public affairs, investor relations, high technology public relations and marketing communications. With offices in New Jersey, New York, Chicago, Washington, Washington, DC, and Los Angeles.
www.mwwpr.com
P
Pacific Visions Communications
Agency offers PR, identity, media training, facilitation and advocacy services. Offices located in Los Angeles and Washington DC.
www.pacificvisions.com
Agency offers PR, identity, media training, facilitation and advocacy services. Offices located in Los Angeles and Washington DC.
www.pacificvisions.com
Porter/Novelli
Provides public relations services through offices worldwide and leading practices in health care, food, consumer and business marketing, and technology. Offices are located in California, New York, Arizona, Washington, Washington DC, Massachuse...
www.porternovelli.com
Provides public relations services through offices worldwide and leading practices in health care, food, consumer and business marketing, and technology. Offices are located in California, New York, Arizona, Washington, Washington DC, Massachuse...
www.porternovelli.com
S
Savidis Communications
Provides public affairs, public relations, feature writing and Internet services.
www.savidis.com
Provides public affairs, public relations, feature writing and Internet services.
www.savidis.com
Publicis Dialog Chicago (formerly Selz/Seabolt Communications, Inc.)
Full-service public relations organization & consultancy to business with corporate headquarters in Chicago & an office in Washington, D.C.
www.selz.com
Full-service public relations organization & consultancy to business with corporate headquarters in Chicago & an office in Washington, D.C.
www.selz.com
Stanton Communications
A Washington, DC-based public relations firm specializing in marketing communications, public affairs and crisis management for corporations, issue coalitions, not-for-profit organizations and industry associations.
www.stantoncomm.com
A Washington, DC-based public relations firm specializing in marketing communications, public affairs and crisis management for corporations, issue coalitions, not-for-profit organizations and industry associations.
www.stantoncomm.com
Stratcomm
Public relations agency specializing in transportation and the largest automotive public affairs practice in the country. Other specialties include the environment, consumer products and coalition management.
www.stratacomm.net
Public relations agency specializing in transportation and the largest automotive public affairs practice in the country. Other specialties include the environment, consumer products and coalition management.
www.stratacomm.net
T
T. Dean Reed Company
A Washington, D.C.- based strategic communications and public relations firm providing services to corporations, trade associations, law firms, labor unions, governmental commissions, foreign governments and national and international markets.
www.tdeanreed.com
A Washington, D.C.- based strategic communications and public relations firm providing services to corporations, trade associations, law firms, labor unions, governmental commissions, foreign governments and national and international markets.
www.tdeanreed.com
V
Vanguard Communications, Inc.
Services in on the environment, public education, healthcare, safe food and farming, children and families, and campaign finance reform. Based in Washington DC.
www.vancomm.com
Services in on the environment, public education, healthcare, safe food and farming, children and families, and campaign finance reform. Based in Washington DC.
www.vancomm.com
W
Walls Communications, Inc.
A Washingon, DC-based public relations public affairs firm.
www.wallscomm.com
A Washingon, DC-based public relations public affairs firm.
www.wallscomm.com
Widmeyer Communications
Full-service communications, media relations and public affairs firm with offices in Washington, DC and New York.
www.widmeyer.com
Full-service communications, media relations and public affairs firm with offices in Washington, DC and New York.
www.widmeyer.com
Public Relations Strategy
BurrellesLuce Media Monitoring Evaluate your PR program & strategy
www.burrellesluce.com
BurrellesLuce Media Monitoring Evaluate your PR program & strategy
www.burrellesluce.com
Whiteoaks International
PR and Communications expertise across the globe
www.whiteoaksinternational.com
PR and Communications expertise across the globe
www.whiteoaksinternational.com
High Profile Client PR
Effecitve media & public relations strategies and tactics for SMEs.
www.MsMarketintel.com
Effecitve media & public relations strategies and tactics for SMEs.
www.MsMarketintel.com
Guide to PR Agencies in Washington, DC
Find PR agencies in DC to suit your needs and budget
Anyone doing business in Washington, DC should be aware of the many PR agencies in the area. Public relations agencies in Washington, DC do not just handle political PR issues. They are equipped to deal with public relations in a variety fields.
Having a good PR agency based in Washington, DC is important because you need a company to take care of your dealings with the media.
PR agencies in Washington, DC should be able to:
Having a good PR agency based in Washington, DC is important because you need a company to take care of your dealings with the media.
PR agencies in Washington, DC should be able to:
- Create a "buzz" around your company and product.
- Contact newspapers, magazines, and television studios that have relationships with PR agencies in DC in order to schedule interviews.
- De-emphasize any negative publicity that your company receives.
Action Steps
The best contacts and resources to help you get it done
Set goals that you want a DC public relations firm to reach
There is no reason to hire a PR agency in DC if you do not have a clear idea of what you want them to do. Before you contact DC public relations firms, create set of public relations goals along with your business plan.
I recommend:
A professional business plan can help you map out your PR goals. Business Plan Pro is a software program that helps you to write your own business plan. For additional help, you may want to hire a professional business plan writer through Guru.com.
Set a PR budget
Knowing how much you are planning to spend helps you to target the PR agency that is right for you. The PR budget should be a part of your overall business budget.
I recommend:
2020Software offers a variety of software programs for small businesses, including ones that will help with budgeting. Simpleplanning.com offers easy to use Excel-based budgeting tools at a very low price.
Contact DC public relations firms and ask for a written proposal
When you contact DC public relations firms, explain your business and what your PR objectives are. They should be willing to provide you with a written proposal. This should give you an idea of their approach and whether or not they are a good fit.
I recommend:
Popular PR agencies in Washington, DC include APCO Worldwide, Edelman, and Qorvis. O'Dwyer's offers rankings of the various public relations agencies in Washington, DC if you are looking for PR agencies in DC that are a bit smaller.
Tips & Tactics
Helpful advice for making the most of this Guide- The public relations agency based in Washington, DC that you choose should understand your company's specific needs and have a personality that is a good fit with the company.
- Public relations efforts can take a bit of time. Please have patience while you are waiting for the buzz to take effect.
- Smart companies tell their DC public relations firms everything - even if it is bad or embarrassing. They need to know these things so that they can put a positive spin on an otherwise negative event.
- Ask your PR agency to one PR agent to your account. This makes communications run more smoothly.
