Public relations agencies in Wisconsin offer cost-effective solutions for businesses seeking to increase visibility and profitability. Wisconsin public relations companies creatively use the media to build positive public perception about industry businesses, providing credible, third-party media endorsements.

Because reputation is often a company’s most crucial asset, public relations is a service worth the investment. Public relations agencies in Wisconsin provide the experience, skills and resources to increase awareness of your company’s public image, which results in an increased business revenue.

Before starting your Wisconsin public relations agency search process, take the time to determine your business communication objectives. If you don’t evaluate your current public relations success and challenges, it will be difficult to determine the capabilities needed from PR Agencies in Wisconsin.

When selecting a public relations firm in Wisconsin research each agency, and evaluate the following:

1. What kind of experience does the Wisconsin PR firm offer in your industry?

2. What capabilities and skills does the Wisconsin public relations agency provide?

3. How much will a PR agency in Wisconsin cost my business?

Action Steps
The best contacts and resources to help you get it done

Choose a Wisconsin public relations firm with experience in your industry

Select Wisconsin PR firms who have a working knowledge of your industry. Ask to see a list of past and present clients. Request a list of the agency's local, regional and national media contacts relevant to your industry.

I recommend: Blue Horse, Inc. is a full-service public relations agency that offers an online client list. One of the area's leading public relations agencies, WI-based Laughlin/Constable provides a listing of clients, which includes several nationally recognized brands. The Ritterbusch Group specializes in public relations services for trade associations, financial services, consumer products, home and garden, recreation and manufacturing industries.

Hire Wisconsin PR companies with proven skills and capabilities

Review capabilities of Wisconsin PR agencies, and compare the skills offered by the public relations agencies with those desired by your business. Ask to see writing samples and press clippings. Find out if the Wisconsin PR firms offer capabilities like market research, event planning, in-house design capabilities and crisis management services.

I recommend: With an office in Milwaukee, WI, Cramer-Krasselt offers public relations, interactive marketing, global marketing, direct marketing, database marketing, media and design services. Stephan & Brady, Inc. provides an innovative online portfolio showcasing advertising, outdoor promotions, collateral materials, identity campaigns, broadcast media and online marketing. ZJS is a PR and governmental affairs firm based in Milwaukee that focuses on lobbying, business-to-business communications, issues management, crisis communications, spokesperson training and special event planning.

Select public relations firms in Wisconsin that offer competitive pricing

Most public relations firms in Wisconsin operate through three different billing options. There is a monthly service fee based on hours spent on your account, a project fee for a one-time special project or event, or a retainer fee for consulting services used on an as-needed basis. In general, the price depends on the scope of the project and the number of people assigned to your account.

I recommend: Staples Marketing, LLC. is a Pewaukee-based communications agency committed to achieving high return on investment and strategic results for its clients. Request a quote for integrated public relations services from Avicom Marketing Communications.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If your business is a member of a trade or professional association, ask the association for recommendations of WI PR agencies. Often, the association can point your business in the direction of reputable WI public relations agencies that specialize in your industry.
• •  Evaluate the relationships developed with employees from public relations agencies in Wisconsin during the selection process. Find out who will be working on your PR agency Wisconsin account, and ask to speak with each person prior to signing a contract. You should feel comfortable collaborating with every member of your PR firm's WI account team.