Public relations agencies in Wyoming offer cost-effective solutions for businesses seeking to increase visibility and profitability. Wyoming public relations companies creatively use the media to build positive public perception about industry businesses, providing credible, third-party media endorsements.

Because reputation is often a company’s most crucial asset, public relations is a service worth the investment. Public relations agencies in Wyoming provide the experience, skills and resources to increase awareness of your company’s public image, which results in an increased business revenue.

Before starting your Wyoming public relations agency search process, take the time to determine your business communication objectives. If you don’t evaluate your current public relations success and challenges, it will be difficult to determine the capabilities needed from PR agencies in Wyoming.

When selecting a public relations firm in Wyoming research each agency, and evaluate the following:

1. What kind of experience does the WY public relations firm offer in your industry?
2. What capabilities and skills does the public relations agency WY provide?
3. How much will a PR agency WY cost my business?
   

Action Steps
The best contacts and resources to help you get it done

Choose a Wyoming public relations firm with experience in your industry

Select public relations firms in Wyoming who have a working knowledge of your industry. Ask to see a list of past and present clients. Request a list of the agency's local, regional and national media contacts relevant to your industry.

I recommend: JohnstonWells Public Relations, a PR firm servicing Wyoming, has experience in the energy, environment, technology, telecommunications, health care, life sciences, consumer products, real estate, financial services and professional services industries. Base Camp Communications specializes in adventure, sports and travel industries. Burns Marketing Communications, a PR agency located in Colorado and providing services in Wyoming, features an online client list.

Hire Wyoming PR agencies with proven skills and capabilities

Review capabilities of Wyoming PR agencies, and compare the skills offered by the public relations agency with those desired by your business. Ask to see writing samples and press clippings. Find out if the PR firm in Wyoming offers capabilities like market research, event planning, in-house design capabilities and crisis management services.

I recommend: Gibson Advertising, Marketing and Public Relations, a PR agency based in Montana that services the Wyoming market, showcases an extensive online portfolio. In addition to public relations, Bolton PR provides radio campaigns, media training and event management. As its name suggests, Kemper-Odell Creative Advertising and Design provides advertising and design services, but also offers public relations, writing and photography.

Select PR agencies in Wyoming that offer competitive prices

Most public relations firms in Wyoming operate through three different billing options. There is a monthly service fee based on hours spent on your account, a project fee for a one-time special project or event, or a retainer fee for consulting services used on an as-needed basis. In general, the price depends on the scope of the project and the number of people assigned to your account.

I recommend: Matrix Marketing Group, Inc., a full-service PR firm servicing Wyoming, offers an innovative Pay for Performance program that provides unbundled retainer-based services rather than a traditional fixed-based retainer. Get a quote for PR services from Carmichael Lynch Spong, which has an office in Jackson Hole, WY.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Evaluate the relationships developed with employees from PR firms Wyoming during the selection process. Find out who will be working on your account, and ask to speak with each person prior to signing a contract. You should feel comfortable collaborating with every member of your public relations firms Wyoming account team.
• •  If your business is a member of a trade or professional association, ask the association for recommendations of Wyoming public relations firms. Often, the association can point your business in the direction of reputable public relations firms in Wyoming that specialize in your industry.