Public Relations 

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Directory of public relations firms and PR agencies specializing in press release services, event planning and reputation and crisis management.
Professional Public Relations At Affordable Rates
Competetive pricing on prime press release distribution to thousands of websites and journalists. View press stats, attach images, keywords and more.
Private Branding | Discounted Rates | Trade Publication | Web Distribution
www.24-7pressrelease.com
DoubleDimond Public Relations LLC
Providing effective public relations strategies to help you achieve your business objectives.
www.doubledimondpr.com
New York Public Relations Agency: T. J. Sacks & Associates
T. J. Sacks & Associates is a New York public relations agency with local, national and global clients in consumer goods, services and healthcare.
About Us | Capabilities | Expertise | Clients
www.tjsacks.com
Top PR Firm in SF
Award Winning PR Agency Named Top 10 in Client Service
www.triercompany.com
The Dennis PR Group
Discover The Real Power Of PR. Call us at 860.523.7500.
www.DennisPR.com
Public Affairs and Media
Discover ideas that work for nonprofit institutions.
www.lipmanhearne.com
Public Relations Software
Compare Public Relations Software using Capterra's free, comprehensive directory.
Capterra.com
LA Public Relations Firm
PR for food, restaurants, health, beauty, medical and special events
leeassociates.com
MSR Communications
Named a Top 5 Small PR & Marketing Firm by 800 Business/Tech Reporters
www.msrcommunications.com
Maricich Communications
Healthcare Advertising & PR for the Medical, Safety & Pharma industries
www.maricich.com
Wine & Food PR Experts
Promotion, Media Relations & Events National and International Clients
www.myoungcom.com
Need public relations agencies
PR gets you seen: TV, radio, messaging, press and media coverage
www.lf-pr.com
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A-Z Public Relations Provider Directory
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24/7 Consulting
Provides of strategic marketing and public relations counsel to technology companies. Services are designed to maximize awareness and exposure.
www.24-7consulting.com
Professional Public Relations At Affordable Rates
Competetive pricing on prime press release distribution to thousands of websites and journalists. View press stats, attach images, keywords and more.
www.24-7pressrelease.com
B
Barnett Ellman
Be seen. Be heard. Be known.
www.barnettellman.com
C
Public Relations Software
Compare Public Relations Software using Capterra's free, comprehensive directory.
Capterra.com
D
DoubleDimond Public Relations LLC
Providing effective public relations strategies to help you achieve your business objectives.
www.doubledimondpr.com
Dowling, Langley, & Associates
Communications firm, specializing in issues management, public and government affairs, crisis communications and public relations services.
www.dowlinglangley.com
M
Tarsus Martex
Business Internet solutions provider and owner of business media services, in the form of industry-specific web communities.
www.martex.co.uk
Mann Bukvic Gatch Partners
Provider of marketing, advertising and public relations. Parent/holding company with a high-tech operating unit involved in Internet services. This company was capitalized by private investment.
www.mbgpartners.com
MediaMap Online
Web-based PR solution that integrates media profile information, a direct link to Dow Jones Interactive's publications library and OneLink; a four-channel press release distribution service of wire, fax, email and mail. Provided by MediaMap, he...
www.mediamaponline.com
P
Points West Consulting
Communications and public relations company. Provides a variety of strategic communications services throughout Western Canada.
www.pointswestconsulting.com
S
Spread The News Public Relations
Company specializing in generating media exposure and publicity for innovative businesses, products, inventions and experts. Represents clients from all over North America.
www.spreadthenewspr.com
T
New York Public Relations Agency: T. J. Sacks & Associates
T. J. Sacks & Associates is a New York public relations agency with local, national and global clients in consumer goods, services and healthcare.
www.tjsacks.com
Top PR Firm in SF
Award Winning PR Agency Named Top 10 in Client Service
www.triercompany.com
The Dennis PR Group
Discover The Real Power Of PR. Call us at 860.523.7500.
www.DennisPR.com
Public Affairs and Media
Discover ideas that work for nonprofit institutions.
www.lipmanhearne.com

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Guide author

Guide to Publicizing Your Business

News flash: A little publicity can turn your business into a star

By Frances Sharpe, freelance writer/editor

In business, there's nothing wrong with tooting your own horn. In fact, a healthy dose of self-promotion can thrust your business into the spotlight. And that can earn you legions of new customers and increased sales – for free!

Positive publicity can:

  1. Make your company seem larger than life.
  2. Make your audience want to be a client or customer.
  3. Lead to even more attention from the media.

Action Steps
The best contacts and resources to help you get it done


Get hooked

Before you contact the media, you need to come up with a 'hook' or an 'angle' or something special about your business that makes it newsworthy. Are you hosting a grand opening or sponsoring a local charity event? That might be a story angle that will get a reporter's attention.

I recommend: Discover what reporters really want at Publicity Insider and find a host of ideas for a "hook" from publicity expert Marcia Yudkin.

Craft a one-page press release

A press release is what you send out to the media in hopes of attracting attention. Press releases follow a standard format, which includes your contact information, a headline and the 'who, what, when, where and why' of your message. Always make sure to put the most attention-grabbing information in the lead paragraph.

I recommend: Discover the basic elements every press release needs to include and in what order at Press-Release-Writing.com. Check out a sample press release at Press-Release-Writing.com or at BusinessTown.com.

Spread the word

Writing a winning press release is only part of the publicity game. Getting it into the hands of the right journalists is equally essential. You can take the DIY approach to searching for media contacts and mailing out your releases, or you can purchase a media list and sign up with a distribution network that sends your press releases out to journalists based on geographic location, industries covered and such.

I recommend: Get your press release distributed to tens of thousands of journalists with eReleases.com or PR Newswire. Want free press release distribution? Go to Free Press Release. Purchase a targeted media list from Bulldog Reporter or create your own list at Burrelles Luce.

Create a media kit

Media outlets may request a media kit from you so you'd better have one on hand. A media kit should provide a solid overview of you, your company, the services and products you offer, and your clientele. Place all this information in a presentation packet (a simple folder will do) along with your business card.

I recommend: Pick and choose from 25 components that can be included in a media kit. Make your media kit look professional with Microsoft Publisher.

Speak up

Get the word out about your business by giving speeches or seminars about your area of expertise. Start out by speaking to groups at your local chamber of commerce or civic center. Then branch out and pitch yourself as an expert to local talk radio producers who are always looking for informative guests.

I recommend: Offer to speak at your local chamber of commerce or pitch yourself as a speaker/instructor to the Learning Annex, which produces seminars, workshops and classes throughout the nation. Find talk radio producers with Bacon's Radio Directory.

Consider hiring a professional PR consultant

If you're looking for an ongoing media campaign as opposed to just a one-time boost, you may want to consider hiring a media specialist. A PR professional already has established relationships with the media, knows how to craft press releases that get results, and ensures that your business gets the promotion it deserves.

I recommend: Find out how to choose the right PR firm at eHow.

Tips & Tactics

Helpful advice for making the most of this Guide

  • •  Follow-up is key to publicity success. Email or call reporters to make sure they received your press release and to see if they need any additional information.
  • •  Remember, you only have one chance to make a first impression with the media. Be sincere, warm and enthusiastic.
  • •  Always send a thank-you note to reporters after you've been interviewed. Few people do this, and it will make you memorable.

FEATURED LISTINGS
Professional Public Relations At Affordable Rates
Competetive pricing on prime press release distribution to thousands of websites and journalists. View press stats, attach images, keywords and more.
Private Branding | Discounted Rates | Trade Publication | Web Distribution
DoubleDimond Public Relations LLC
Providing effective public relations strategies to help you achieve your business objectives.
New York Public Relations Agency: T. J. Sacks & Associates
T. J. Sacks & Associates is a New York public relations agency with local, national and global clients in consumer goods, services and healthcare.
About Us | Capabilities | Expertise | Clients
Public Relations Software
Compare Public Relations Software using Capterra's free, comprehensive directory.
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Guide author

Publicizing Your Business

News flash: A little publicity can turn your business into a star.
In business, there's nothing wrong with tooting your own horn. In fact, a healthy dose of self-promotion can thrust your business into the spotlight. And that can earn you legions of new customers and increased sales – for free! Positive publicity can: Make your company seem larger than life. Make your audience want to be a client or customer. Lead to even more attention from the media. ... Read more

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