Ad PR agency software. Web-based project management-accounting-time
www.eSilentPartner.com
Adopt Glide, The Leading Premium Service Provider To Blue-Chips
www.glidetechnologies.com
Over 250 features. SEO, RSS, Blogs Podcasts, Measurement. Learn more.
www.ipressroom.com
Strategic, Smart and Savvy. Measurable Results Delivered Fast.
Schwartz-PR.com
Gain greater control over your PR campaign with targeted media lists.
www.marketwire.com/mediahub
Easy/Flexible Tool Helps Publicists Manage Media Contacts. Learn More!
PressFile.com
Take control of your website news- room with Vocus' Online Newsroom
www.vocus.com
Track the value of PR campaigns quantitatively with PRtrak from VMS
www.VMSinfo.com
FREE DEMO. Manage Campaigns. Media Lists. Monitor Coverage. Reports.
www.dna13.com/Free-Demo
Media relations and much more. Exceptional Results - Proven ROI
www.SHIFTcomm.com
Web-Based Public Relations Software. Tools for campaign and media relations management, media database, media monitoring, campaign & media analytics.
www.dna13.com
Company provides PR software and media information products. Also offers media coverage, in-depth profiles, PR tools and editorial calendars. Headquartered in Massachusetts with offices in Atlanta, Dallas, Silicon Valley, New York and Washington...
www.mediamap.com
Publisher of public relations software, news clipping software and government relations software. Locations in Alexandria, Virginia and Miami.
www.pat.com
Provider of media intelligence and automation solutions for public relations and marketing communications professionals in the technology, healthcare and finance industries.
www.pressaccess.com
Provider of web-based tools for public relations, Internet public relations, government relations, invester relations and political action committee management.
www.vocus.com
Developer of software for political solutions including such applications as lobbying, government affairs and public relations. The software runs on Windows 95, 98 and NT. Products are sold to the government and public relations markets.
www.vocus.com
Ad PR agency software. Web-based project management-accounting-time
www.eSilentPartner.com
Adopt Glide, The Leading Premium Service Provider To Blue-Chips
www.glidetechnologies.com
Guide to Software for Public Relations
Simplify your public relations efforts with software solutions- Databases of print, online and broadcast media.
- Media contact management.
- Samples and templates of PR materials.
- Reporting and analysis tools.
- Editorial calendars.
- Pitching tips.
Action Steps
The best contacts and resources to help you get it done
Create press communications
If you need help creating press releases, writing company backgrounders or coming up with other PR-related materials, look for software with templates and samples of these documents.
I recommend:
Publicity Builder offers templates and samples of common press releases, pitch letters and scripts for talking to the media in addition to worksheets for PR-related budgets and planning. Use their worksheets to develop your own PR strategy.
Manage media contacts
Many PR software solutions can help you target, track and manage your media contacts. You can build media lists based on geographic location, publication category or reporter beats. Keep a detailed history of your communications with the media so you're always on top of your PR game.
I recommend:
Two software packages that emphasize media contact management are Press File and dnaProfessional.
Take your PR efforts online
For help creating electronic press kits or with online press release distribution and tracking, take a look at Web-based software.
I recommend:
Compare online PR packages from IPressRoom.com, which offers dozens of Web-based PR solutions such as blogs, podcasts and viral email.
Send targeted PR communications
Need to mail press kits to magazine editors who cover the automotive industry? Want to send an email announcement to newspaper reporters on the lifestyle beat in the Northwest? To speed up your efforts, PR software can help you print labels for your media mailings and distribute your email messages to your chosen contacts.
I recommend:
PR Pro CD Software allows you to print labels and distribute email press releases and announcements to your targeted media contacts.
Analyze and measure your PR efforts
To determine the effectiveness of your PR campaign, you need to be able to analyze and measure your results. By analyzing your results, you can quickly determine which of your PR activities generate the best response and which ones aren't up to snuff. With reports and analysis, you can effectively assess the value of your PR efforts and your return on investment.
I recommend:
Vocus software offers detailed analytics and reporting features to help you evaluate the success of your PR activities.
Tips & Tactics
Helpful advice for making the most of this Guide- Look for PR software that's user-friendly. If it's too complicated, you won't use it.
- Determine what your PR objectives are before shopping for software.
- Ask colleagues or industry peers for software recommendations.
