Incentives can motivate your employees to meet sales goals, increase product knowledge, contribute leads, or act exemplarily.
Compare Programs | See Rewards | Gift Cards | Request Demo
online-rewards.com Save Rate
Scratch off cards and other chance games used for Sales Promotions.
www.winpromos.com Save Rate
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mymms.com/business Save Rate
Affordable travel certificates make perfect promotional products. Your business can benefit from using travel certificates. Request a free catalog.
About Us | Our Products | Testimonials | Free Catalog
www.getupandgo.com Save Rate
Online marketing services from Network Solutions. Learn more now.
NetworkSolutions.com
By Telling A Great Story Get A Story Working For You
www.StoryWorldwide.com
Free Custom Logo. 64MB, Only $6. 1GB $11.75. Fast 48 Hour Turnaround. Free Gifts with Bulk Orders. 110% Lowest Price Guarantee!
Quick Quote | Custom Shapes | USB Pen Drive
www.MemorySuppliers.com/CustomUSBDrives Save Rate
Looking for unique promotional products? Try music download cards.
Request a Quote | Music Cards | Phone Cards | Movie Cards
www.usamusiccards.com Save Rate
Throw your name around with custom items from ThrowThings.com!
www.ThrowThings.com
Advertising Promotions. Show Ads In Shops. Inventory Available Near You
RippleTV.com
Global industry organization promoting the value, benefits and growth of exhibitions as a primary component in an integrated marketing program through research, information and communication.
www.ceir.org
Resource for national and regional news in the trade show and exhibit industry.
www.exhibitcitynews.com
Resource for trade show and event marketing professionals with news, tips, publications, classifieds and show, product and supplier information. From Exhibitor Magazine Group.
www.exhibitornet.com
Educational resource for show organizers, exhibitors and attendees, with industry news, show locations and EXPO Magazine article database.
www.expoweb.com
Affordable travel certificates make perfect promotional products. Your business can benefit from using travel certificates. Request a free catalog.
About Us | Our Products | Testimonials | Free Catalog
www.getupandgo.com (Paid)
Technology company offering support and resources to produce virtual trade shows online. Used by exhibitors and producers of events, meetings and conventions.
www.iconvention.com
Provider of e-commerce sales services of a variety of products. Services are provided to multiple industries. This company was capitalized by private investment.
www.jadgroup.com
Provider of automated sales lead response and management services to help companies process leads from trade publication advertising, trade shows and the Internet.
www.leadstosales.com
Free Custom Logo. 64MB, Only $6. 1GB $11.75. Fast 48 Hour Turnaround. Free Gifts with Bulk Orders. 110% Lowest Price Guarantee!
Quick Quote | Custom Shapes | USB Pen Drive
www.MemorySuppliers.com/CustomUSBDrives (Paid)
Build Brand Awareness with Personalized Business Gifts & Company Favors. Add Your Personal Message & Business Logo. Customize MY M&M’S® Today!
Customize M&Ms | Download Brochure | Price List
mymms.com/business (Paid)
Incentives can motivate your employees to meet sales goals, increase product knowledge, contribute leads, or act exemplarily.
Compare Programs | See Rewards | Gift Cards | Request Demo
online-rewards.com (Paid)
Article by Geoff Cutler discussing theory and practical issues in evaluating price promotions, published by The Professional Assignments Group.
www.pag.com.au
Industry resource with articles, tips and trends on exhibiting and trade show marketing.
www.tradeshowresearch.com
Publisher of trade show information and exposition news, including directory of exhibit halls, suppliers, trade shows and consumer expos.
www.tradeshowweek.com
Industry group providing service, representation and knowledge to marketing and management professionals who use exhibits to promote and sell their products.
www.tsea.org
Resource for the trade show and exposition industry offering information, solutions and forums for exhibitors, producers, designers, marketers and attendees.
www.tsnn.com
Looking for unique promotional products? Try music download cards.
Request a Quote | Music Cards | Phone Cards | Movie Cards
www.usamusiccards.com (Paid)
Scratch off cards and other chance games used for Sales Promotions.
www.winpromos.com (Paid)
Online marketing services from Network Solutions. Learn more now.
NetworkSolutions.com
By Telling A Great Story Get A Story Working For You
www.StoryWorldwide.com
Throw your name around with custom items from ThrowThings.com!
www.ThrowThings.com
Guide to Easy Sales-Boosting Techniques
Ka-ching! Ka-ching! Make the cash register ring!- Get creative.
- Motivate your employees.
- Revisit your sales plan.
Action Steps
The best contacts and resources to help you get it done
Develop a customer loyalty program
Keep customers coming back and entice them to purchase more with a loyalty program. Popular programs include frequent buyer clubs and loyalty cards. Reward your customers with discounts, cash back, store credit or a free gift with purchase.
I recommend:
Purchase low-cost punch cards from Business Card Source or Grip Marketing or order custom loyalty cards from Arthur Blank & Company, Duracard or GE Consumer Finance.
Up-sell and cross-sell
Think of a customer who's ready to buy as a customer who's ready to buy more. Up-sell to a higher-end product or service and cross-sell with products and services that complement the one being purchased.
I recommend:
Not sure how to up-sell or cross-sell? Ecommerce businesses can discover techniques at Elastic Path. CRM software, such as MySAP, can help you analyze customer buying patterns to determine cross-sell and up-sell opportunities.
Create a referral rewards program
Turn your satisfied customers into your best salespeople by launching a referral reward program. For every one, two, or ten referrals you receive from a customer, reward them with discounts on products and services, free gifts or free shipping on purchases.
I recommend:
Ask for referrals on all your customer communication materials. Slip a pre-addressed, postage paid postcard asking for referrals into shopping bags or set up a referral form on your ecommerce site.
Lure customers with coupons
Coupons can entice new customers to give your products or services a try. They can also encourage existing customers to buy more than they normally would or to make a purchase today rather than next week or next month.
I recommend:
Place coupons in coupon mailers like Valpak, or take a digital approach with online coupons (at Coolsavings.com) or text message coupons.
Motivate your sales team
Pump up your sales team and your sales will get a shot in the arm. Financial rewards and commissions aren't the only way to energize salespeople. Setting goals, providing training and offering opportunities for growth within your organization can help light a fire under your team.
I recommend:
Find a list of sales training courses from Dale Carnegie Training.
Tips & Tactics
Helpful advice for making the most of this Guide- Follow up on all sales. The first sale is the hardest. Use it as a springboard to build the relationship with the customer.
- Use the word 'free' with caution. Some free offers may turn potential customer away. A free product should have value to the customer (not the company) to be effective.
- Offer a guarantee for all products and services. By removing the risk, customers are more likely to spend money.
- Surround yourself with sales experts -- your customers, employees, suppliers, and partners. Ask for their opinions. Integrate only what you think would be beneficial to you, your company, and the bottom line.
