Promotional outerwear could be just what your company needs to put your logo out there and generate more business for you. And, customizable jackets can be an inexpensive way to reward your employees and customers while helping you establish brand recognition.

Promotional outerwear pricing and costs vary depending on what you will use your promotional apparel for. When looking for the best deals on plain and embroidered outerwear:

1. Look at the cost to customize jackets for both males and females.

2. Consider that the price of your promotional outerwear can vary depending on the quality and quantity you purchase.

3. Take into account where your employees spend most of their time, and what jobs they preform.

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Order promotional jackets for both men and women

By selecting styles that are flattering to both males and females, you might increase who wears your company logo jackets. Many times outer wear is the first thing to be seen, offering different styles might make your customers and employees want to wear your promotional outerwear more often.

I recommend: The Promo Shop offers many choices in personalized jackets for men, prices range from $17 to $275 per jacket depending on the jacket style and quantity ordered. Check out Pinnacle Promotions. It offers outerwear that will flatter a woman's figure for prices ranging from $30 to $85 per jacket.

Determine the quality and quantity of promotional outerwear you will need

Customized leather jackets can outfit your staff in a high quality, stylish way, while purchasing ponchos with your logo on them in bulk can make great giveaways for trade shows. Determine your needs to see how your promotional outerwear will fit into your budget.

I recommend: Leaderpromos.com offer you a great variety of customized leather jackets with prices ranging from $35 to $340 per jacket. Look at ArtPromos.com. It offers you a large selection of ponchos that when purchased in bulk can save you money and make great giveaways at trade show or special events. Prices range from as low as $1 each to $13 each.

Supply promotional outerwear for your staff to help promote your business

Consider what your staff does in their day-to-day work life. If they are outside most of the time, it may be important to provide them with affordable, climate appropriate outerwear. If they are moving around a lot, make sure to purchase outerwear that they are comfortable wearing.

I recommend: Look at ePromos Promotional Products Promotional Items. It provides a huge selection of promotional outerwear to meet all your staff's needs. Prices range from $1.25 for ponchos to $240 for winter coats. Forte Promotions offer promotional jackets with prices ranging from $13 to $285 each, depending on the style, imprint or embroidery.

One great thing about businesses in the service industry is they have more opportunity than most to come in direct contact with their customers. Don’t miss out on this promotional advantage: Outfit your service industry professionals in promotional jackets and other promotional outerwear so customers – and anyone else they come in contact with on a service call – will remember your company’s name. It’s an easy way to really increase name recognition for your business.

You’ll want to keep a few things in mind before purchasing promotional apparel:

1. Consider the style of personalized jackets that will work best for your workers. Comfort is key.
2. Determine what you to highlight on the embroidered outerwear – just the company name? Location? The service professional’s name?
3. Think beyond company logo jackets by exploring T-shirts, office supplies, hats and other promotional apparel for your entire staff.

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Know your work environment when choosing your promotional outerwear

If your service professionals are working outdoors most of the day, obviously you'll want to consider durable customizable jackets and other outerwear. However, you'll need to evaluate the typical weather conditions in your area. If you purchase heavy-duty customized leather jackets for workers in Southern California, chances are the jackets will end up in the work van most days, which defeats the purpose of spending money on promotional outerwear in the first place.

I recommend: Many companies offer a wide variety of promotional jackets of all styles and weights, including Stitch America, All Star Logo and CSI Shirts.

Choose your words carefully on promotional outerwear

While you don't want to overload company logo jackets with a ton of writing, you also don't want to miss the opportunity to provide key information. Your company name and/or logo are musts; the location, service professional's name and company tagline are optional.

I recommend: 4imprint has a variety of embroidered and imprinted options available to get your message across.

Check out other promotional items

Choosing to customize jackets for your business is just the tip of the iceberg. You can really put your imprint on anything, from shirts and other apparel to pens and other office supplies.

I recommend: Total Promotions Inc. has promotional outwear as well as flashlights, bags, tools, caps, letter openers and much more. Branders is another great source for branding just about any item you can think of.

Show that you're part of a team with customized varsity jackets

Customized letterman jackets make great gifts for your sports fan clients. It's also a great way to bring your office team together.

I recommend: Buy customized team jackets from Stewart & Strauss or United Sport Apparel.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Most suppliers of personalized jackets will include a certain number of embroidery stitches and thread colors with an order; read the fine print to see what you get for the money.
• •  Proof your work. Check and double-check the spelling of your business name and any other words you decided to include on promotional items. Most customizable businesses won't take items back (and who can blame them?), so it's imperative that you have several people proof items before giving the green light to print.

What better way to promote your business than with promotional outerwear? Promotional outerwear can be anything from versatile vests, to light weight jackets, to warm winter coats, to waterproof rain ponchos, or comfortable fleece jackets. Equip your employees and clients for any season in outerwear with your logo and you'll get extra company branding.

Trends come and go, but it is difficult for anyone to get rid of good outerwear. Promotional jackets can outlast trends, be worn by anyone and transcend gender. When purchasing personalized jackets consider the following:

1. Customize jackets for the different seasons with your logo to keep your employees warm and dry.

2. Consider purchasing leather customizable jackets so that your company stands out.

3. Select fleece embroidered outerwear to maximize comfort for your staff.

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Look at personalized jackets that are waterproof and warm

If your employees spend a lot of time outside, look at providing them with warm, waterproof company logo jackets. This is a great way to protect your employees from the elements and to step up or unify your company's professional appearance.

I recommend: Check out ePromos Promotional Products Promotional Items. It offers winter embroidered outerwear jackets and vests made from a range of heavy duty materials to keep out the cold. Motivators has a large selection of waterproof company logo jackets. Choose from ponchos, light weight jackets and winter coats that will keep your employees dry throughout any season.

Select leather promotional jackets for your best clients

Who can turn down nice leather personalized jackets? Show your clients your appreciation by outfitting them in leather custom logo jackets, they will appreciate it and your business will benefit with the sleek, high class look associated with your brand.

I recommend: LeaderPromos.com offers customized leather jackets that would be a high class way to promote your business while recognizing your loyal clients. Promopeddler.com has a great selection of promotional leather jackets that would help your company show their appreciation for their best clients and provide you with excellent brand recognition.

Choose fleece promotional outerwear types and styles for your employees

Fleece promotional apparel is a popular choice for promotional outerwear because it comes in handy for many weather conditions, its comfortable and makes a distinct fashion statement. Your employees will enjoy wearing this casual apparel to work and many other places.

I recommend: Check out 4imprint. It offers men and women fleece promotional jackets, and fleece vests in many different colors. Your employees will have many choices of this comfortable promotional outerwear. Got-Promotional-Products.com has customizable fleece outerwear in multiple colors. Add convenience for your employees by choosing between a full zip front or pullover fleece depending on their job.

Buying promotional outerwear can be expensive. The good news is if you understand promotional outerwear key terms, you may be able to save some money and still buy a quality product for your staff and customers. Whether you opt to get your logo silk screened or embroidered, you can find outerwear options within your budget. And a good understanding of terms such as anti-pill and microfleece can help you find the fabrics that are just right for your needs.

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Microfiber

Microfiber fabric is made from tiny threads woven tightly together, and has excellent wind and water resistance. The texture of a microfiber garment is soft -- many microfiber fabrics feel like suede.

I recommend: You can see an example of a microfiber promotional jacket from Forte Promotions.

Anti-pill fabric

Anti pill fabric resists forming tiny balls, or pills, that can detract from its appearance. Pills are common to polyester and synthetic blends of fabric. They happen most often in patches of fabric that experience rubbing or friction.

I recommend: You can see what an anti-pill vest looks like at Worldwide Products.

Silk screened, or screen printed

Silk screening is a process of printing fabric, usually with one color. Silk screening sets on top of the fabric, so the color may peel after repeated washes. On the upside, it costs less than embroidery. You can place a silk screening logo anywhere on the promotional outerwear; typical locations are on the left or right chest or back.

I recommend: See the silk screen examples and prices at WestSky Promotions.

Embroidered

Embroidered promotional outerwear has your logo or brand stitched onto the garment. You could also create the logo on a patch and have it sewn onto the garment. With modern digitized embroidery machinery, most embroidered work is direct to the fabric.

I recommend: Information about embroidery for promotional outerwear is available from Stitch America.

Half-zip or quarter-zip outerwear

A half-zip or quarter-zip outerwear garment zips from the neckline to mid chest. The zipper may have a placket to cover it, or it may be open and exposed. If you are looking for outerwear that's a bit cheaper than traditional jackets and coats, a half-zip garment may be a good option.

I recommend: Miles Ahead Network has an example of a half-zip jacket.

Packable

Packable promotional outerwear is lightweight, yet often wind and water resistant. It easily folds into a compact area. Many pieces of promotional outerwear that are packable come with their own carrying pouch.

I recommend: To see a packable jacket, check out InkHead Promotional Products.