Promotional items make a great marketing tool for your business and custom backpacks are no exception. Branded back packs and totes offer customers a convenient way to carry their items, while you get free advertising wherever their promotional packs go. Why should you consider using a logo backpack?

1. Almost everyone uses backpacks and totes to travel, carry schoolwork or take items along with them.
2. People like getting useful items like custom back packs for free and they’re more likely to use promotional items that are practical.
3. Logo backpacks can give you months or even years of advertising for the initial cost as people use the promotional backpacks.

You’re probably already aware of the large number of potential promotional items available to your business. A logo backpack has the advantage over many items in that people use them regularly to carry things with them. Why spend your money on a promotional item that will never see the light of day when you can have school children and adults carrying your backpack logo for the world to see?

Action Steps
The best contacts and resources to help you get it done

Choose your backpack logo carefully

You want a logo that is tasteful, attractive and legible. The right placement, wording and graphics can make people more, or less, likely to use your logo backpack. Consider hiring a professional logo designer for the right look if you feel your current one may not be good enough.

I recommend: Create your own backpack logo with software like Logo Creator. Have your logo professionally designed with a company like The LogoLoft.

Decide on the style and quality of your promotional back packs

Simple drawstring backpacks will be the least expensive option, although they aren't as comfortable as some of the other choices. Decide on what your budget per piece should be and look for the most functional, comfortable option within that price range. Keep in mind that comfort will often determine how often people will use the backpack.

I recommend: ePromos has everything from great sling backpacks and sports bags to drawstring backpacks in a range of prices. Specialty Promotions Unlimited has a number of different styles of drawstring backpacks, including cooler logo backpacks.

Consider the market for your logo backpacks

If you run a daycare center or other family oriented business, think about giving away child sized custom backpacks. If your business caters to women, choose stylish sling backpacks.

I recommend: Branders has backpacks, garment bags, messenger bags and totes that can all be customized with your logo. Rush Imprint also has a wide range of promotional backpacks available, from fleece drawstring packs to computer backpacks.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Find creative ways to distribute your promotional backpacks. You might want to offer them as prizes, donate them to local charity auctions or give them out at community events.