Personalized products are a great way to showcase a brand name, and personalized sports bags are one of many products that can work for a variety of industries. A personalized sports bag for promotion is a great giveaway product at trade shows, conferences and other public events. You can also use logoed sports bags for promotional prizes and organization sponsorship.

The key is to find affordable and stylish sports bags for your brand. Printed sports bags are available in a wide selection to accommodate almost any marketing budget. The pricing and costs of promotional sports bags range in price depending on many factors, some of which include:

1. The type of ink and number of colors used in a logo.

2. The size of the customized sports bag.

3. The type of material the sports bag is made from.

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Choose the right size promo sports bags

Size is important when it comes to price, and the right size for a promotional sports bag varies, depending on the type of event. If you are giving these items away as a promotion at a trade show, many people prefer smaller bags that are easy to carry around. Small sized sports bags are available from $3 to $5 per bag with a minimum order of 50 bags. Larger bags can cost up to $30 a piece.

I recommend: EverythingBags offers a rucksack style sports bag that provides a nice amount of storage space, but is still a smaller design than most. Ideasbynet.com offers a short guide on choosing the most important aspects of a promotional sports bag.

Consider logo color when choosing a custom sports bag promotion

You should pay special attention to the way a company logo will appear on the product you give away. For sports bags, companies have many choices. They can choose one- or two-color logos for screen prints, or they can choose to have the logo embroidered onto the bag. Screen printing can cost $5 to $7 per bag, and embroidered logos with up to six colors cost $8 to $15 per bag.

I recommend: Absorbent, Ink offers many options for logo design and colors. The company also offers an easy-to-use chart that can help you decide the cost of up to two colors printed on both sides of the bag. All Star Logo offers embroidered sports bag with up to six different colors for the design. Imagination Embroidery offers information on four different logo printing methods: embroidery, screen printing, heat transfer and thermal ink jet printing.

Pick the right materials for customized sports bags

The material you choose will have a large effect on the cost of a promotional sports bag. When putting your logo onto something you give to clients and potential customers, use quality materials to remind them your brand is reliable and strong. Common materials are nylon, mesh and leather. Nylon and mesh cost $3 to $19 and leather is generally more, ranging in price from $50 to $250 for a very nice bag.

I recommend: Trophy Central.com offers a wide variety of leather promotional bag styles. The company also has many customizable options, including logos and engraved plates for a more sophisticated style. Many companies also use promotional bags as a chance to promote green initiatives. EPromos provides promotional bags made from eco-friendly materials. Corporate Logo.com offers an article on the popularity of promotional bags.

Custom sports bags can be helpful marketing tools. Whether people take them to the company softball game, to the golf course, or to the gym, personalized sports bags serve as practical reminders of your company's brand.

It's sometimes difficult to get attention for your business. More and more companies these days are using logoed sports bags to do so. Here are some ideas:

1. Get the word out about your company with tradeshow sports bags.

2. Use promo sports bags to foster favorable brand-recognition from other people.

3. Build company morale and company unity with customized sports bags.

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Order your custom sports bags

Many different companies offer to personalize sports bags. Pick one provider, research their stock, and order what you need.

I recommend: ePromos and Branders (among others) offer good customizable products at good prices.

Choose a functional design

When ordering your promotional sports bags, keep its function in mind (i.e. golf), and pick the right bag for that purpose. The idea is to have your advertising done by people who use the product because they like it. No one's going to use it if it doesn't serve its function well.

I recommend: When ordering from a website like E-Promo or Bags-Purses-Totes, always click the "more info" button, and never compromise on a product's intended use.

Embroider, don't screen print your customized sports bags

Screen printing is good for tee-shirts, but it looks cheap on a personalized sports bag. Instead of screen printing, make sure to embroider your logoed sports bags with an embroidered patch from your company.

I recommend: When you have an option between embroidery and screen printing (like on the Branders website or on the Logo Sportswear site), always choose the embroidered sports bags option.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Make sure to buy plenty. A personalized sports bag may be more popular than you think!

Custom sports bags make great promotional giveaways for tradeshows or employee recognitions. Whether you're buying custom-made sports bags for employee incentives or to give away or sell as a good marketing tool, there are many options from which to choose.

Logoed sports bags come in a wide range of styles including duffel bags, backpacks, wheeled bags, laundry-style bags and more. They're also made of a variety of materials from polyester to canvas. The style and material will affect the final cost, so you'll need to consider your budget carefully when choosing a sports bag. Consider these options:

1. Look at the duffel style sports bag.

2. Consider backpack style promo sports bags.

3. Compare the rolling sports bag options.

4. Find drawstring sport bag options to customize.

5. Watch for distinctive ball carrying sports bags.

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Look at the options in the duffel style personalized sports bag

Promotional sports bags types and styles vary widely, so you'll need to consider the user's needs before choosing a style. The duffel bag makes a great carrying bag for trips to the gym, sporting events or even traveling. Sizes and styles vary widely within the duffel category as well. Some have long straps, some come with extra pockets while others include drink carriers.

I recommend: USImprints offers several duffel bags in a wide range of colors and materials from which to choose. Compare your options at Totally Duffel Bags.

Choose a backpack style custom sports bag

Backpacks make great grab-and-go bags for the user, but they are even better marketing tools for your business. Customize a backpack and watch your company logo stroll all around town on the backs of all your employees, customers and others.

I recommend: Branders offers many colors of backpacks from which to choose. Find a smaller pack option at 4imprint.com.

Consider choosing customized sports bags with wheels

Make getting around with a heavy sports bag easier by choosing a wheeled sports bag option. These bags are usually a little higher cost, but they make a great addition to a weekly business travelers luggage set.

I recommend: View the styles at Ink Head Promotional Products. Compare your size and color options with PromoPeddler.com.

Look for the right drawstring customized sports bag for your needs

Drawstring bags are made of many materials including mesh, nylon, cotton and canvas. The bags are usually a little less expensive than a duffel or backpack since they are made of lightweight material, but they can be customized to serve your purpose just as well.

I recommend: Consider the ePromo's beach mesh drawstring sports bag. Or order the cotton drawstring bag from Far From Boring.

Look for special promotional sports bags that hold balls

If your recipients are avid soccer, basketball, football or volleyball players, consider customizing a special sports bag that can be used to transport their ball of choice. Some ball bags are solely for the ball, but some combine a duffel or backpack type compartment with ball storage.

I recommend: Check out the ball bag at ImprintItems.com. View a bag that can handle several balls at Motivators Promotional Products.

Take advantage of the unique qualities of a promotional sports bag as a marketing tool, if it is a fit for your business. A good quality promotional sports bag with your business name and logo emblazoned on it for the world to see can work as a traveling billboard for years to come. Use the basic promotional sports bags key terms to help determine what best suits your business marketing and advertising plan.

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Duffel sports bag

A sports duffel bag is a oblong-shaped bag made of soft material so it is collapsible and easy to store. It has two short straps to be carried by hand or over the shoulder.

I recommend: Have a look at all the different styles of sports duffel bags available from a store like Totally Promotion.

Backpack

A backpack is a bag usually made from canvas or nylon that has a round top and flat bottom. It straps to the back with two shoulder straps.

I recommend: Visit 4imprint to see some great examples of the different kinds of promotional backpacks available.

Rolling sports bag

A rolling sports bag is a bag made of soft material, in various shapes and sizes, that features a handle at one end of the bag that may extend, and two wheels at the other to make transporting sports equipment easy.

I recommend: Go to IdentityLinks to see all the different promotional sports bags with wheels.

Drawstring sports bag

A drawstring sports bag is an inexpensive cylindrical-shaped bag made of soft material that is held and carried upright over the shoulder by one strap, and closes at one end with a drawstring.

I recommend: Epromos has a great example of a drawstring promotional sports bag.

Embroidery

Embroidery is the design of an image made with decorative threads sewn into fabric, and is the most aesthetically-pleasing, highest quality and longest-lasting way of putting a business name or logo on a sports bag.

I recommend: Look at the embroidered logo on the bag at All Star Logo to get a better idea of what embroidery looks like.

Screen print

Screen printing, also known as silk printing or silk screen printing, is a printing technique that uses a screen, usually made of mesh, to hold a stencil in place. Ink is pushed by a roller or squeegee to make an image and is an inexpensive way to print a business name or logo on a sports bag.

I recommend: Logo Expressions has a great example of a screen printed logo on a bag.