When you are looking for that perfect promotional item or employee recognition gift, look no further than custom drink coasters. Whether you are going to be handing them out at a trade show or the company holiday party, drink coasters are one of those special items that everyone will always be able to use.

It is important to choose the right type of coaster for your audience. If you are looking to buy a large number of coasters to hand out as promotional items at trade shows and other events, then you will want to purchase lower priced items in higher quantities. If these personalized coasters are going to be a special gift to recognize a job well done or an anniversary for example, then quality and craftsmanship should be your top priorities. Keep these tips in mind to make the most out of your custom coasters:

1. Hand out personalized drink coasters at conferences and trade shows to get your company name out there.

2. Show your appreciation for employees and customers with personalized business coasters.

3. Recognize important events and milestones with coasters engraved with your special sentiment.

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Use business drink coasters at trade shows and corporate gatherings to promote your business

Most business gatherings have refreshments available for participants. There is no better way to get your name up-front and center than to provide promotional coasters for everyone's use. Your name and logo will become more recognizable and coasters are something that people take with them to reuse later.

I recommend: Utilizing a traditional 4-inch round paper coaster is always a safe bet for success. Branders.com has many personalization options available for these low cost coaster staples. If you are looking for less common coaster materials like cork, yet still want to order in bulk to get the cheaper prices, then CoastersForLess.com is the place to look. They can even set you up with new artwork if you are looking to update your look before an event.

Celebrate special times of the year by giving drink coasters as company gifts

There is always something to celebrate. Whether it is the holidays or someone's birthday, present your valued employees and customers with quality promotional coasters. Customers will always keep you in mind when they are looking to make a purchase if they have a beautiful set of coasters with your company name and logo on them sitting on their desk.

I recommend: Absorbent, Ink. has many gift coaster sets to choose from, including coasters made out of leather and metal. The brandeditems website has a very large selection of customizable leather business coasters.

Say 'thank you' and 'congratulations' with custom printed coasters

When a special event such as the company anniversary, employee retirement or the need for employee recognition comes up, beautiful, customized coasters are the perfect way to say 'congratulations' or 'thank you.' Employees will use and appreciate these gifts for years to come and the recipient will fondly remember this thoughtful gesture and useful gift from your company.

I recommend: Celebrate a job well done with beautiful glass or marble beverage coasters from Wealthwood Gifts. Gifts for Professionals has many types of personalized coasters to choose from. You are sure to find the type that fits your company’s needs perfectly.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Customized coasters with your business name and logo have many different uses. When you have decided on the type you want to buy, always buy extra to have on hand in case a special event or conference comes up. This way you will always be ready to promote your company on even the shortest notice and making the most of custom coasters.

Need an economical giveaway that will promote your company? Consider custom coasters. Custom drink coasters make memorable corporate gifts that people can use at work or at home. Whether your customers would prefer promotional drink coasters made from crystal or pulp board, you can find custom printed coasters for every taste and price range.  

Custom coaster buying strategies: 

1. To ensure that you select high-quality custom drink coasters, request samples before ordering.
2. Add promotional drink coasters to your holiday corporate gift-giving efforts. Include a pair of custom coasters with a bottle of wine, or tuck them into a gift basket.
3. If you're launching a new advertising campaign, reinforce your message with custom coasters that carry your tag line.

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Durable custom printed coasters

Looking for custom coasters that don't easily bend or break? Consider promo coasters made from marble, metal or rubber.

I recommend: Garrett Specialties will etch your message onto marble promotional drink coasters that are available in green or black. Consider this set of metal coasters that comes with a stand, from Absorbent, Ink. The company also sells rubber custom coasters which are topped with absorbent polyester that can be imprinted with your own colorful design.   

Promo coasters in glass

You can always count on glass to provide a touch of class. Etching or engraving your company name or logo onto custom coasters in glass sends an understated marketing message.

I recommend: This moderne-style coaster from Promopeddler.com comes in your choice of seven colors, or your own custom color. Have your message etched into these circular glass custom drink coasters from Wealthwood.com. They come with a distinctive triangular caddy.

Custom drink coasters with a novel twist

Impress customers with specialty promotional drink coasters that set your company apart.

I recommend: How about printing your logo on a stainless-steel coaster that doubles as a four-piece puzzle? Sharper Brand sells them in sets of four. These Chillster custom printed coasters, also from Sharper Brand, keep drinks cold for up to two hours. Check out Promopeddler.com's ceramic coffee mug with a coaster that doubles as a lid to keep drinks warm.

Pulp-board and paper custom coasters

Keep your brand visible at parties, conferences and other events by presenting guests with a custom coaster along with their drink. Custom printed coasters made form pulp-board and paper are the most economical promo coasters, with some costing less than 10 cents a piece.

I recommend: Promo coasters made from quality pulp board, such as those from PrintGlobe, can be used again and again. At company-sponsored parties and conferences, feature your logo on disposable paper coasters from American Coaster.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Test market your promotional drink coasters by distributing them to employees and requesting their feedback on design and quality.
• •  Don't crowd your custom drink coasters with too many graphics. If space is tight, feature your logo as large as possible.
• •  Consider your recipients. Don't give beer or wine custom coasters to non-drinking adults and kids.

If you are looking to add personalized drink coasters to your marketing repertoire, you have many options from which to choose. The price you will pay varies, depending if you are thinking of getting beautiful, keepsake coasters and coaster sets, or their disposable, cheaper alternatives. Both options will have your company name and logo on them, but you will want to reserve the pricier models for those special occasions like holidays and employee recognition events.

The first step in finding the right business drink coasters for your needs is to decide on what the end use will be. Consider these ideas when looking for budget-friendly coasters:

1. Think about custom drink coasters made out of a luxurious material like marble.

2. Make a good impression on your clients with personalized business coasters in a classy metal, like pewter.

3. Market to the masses with budget-friendly paper drink coasters.

Action Steps
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Impress your VIP clients with custom marble or sandstone drink coasters

Custom drink coasters with your company name and logo on them in a heavy material such as marble or granite make a great gift when you want to say 'thank you for a job well done.' They are also a nice idea if you are looking for the perfect way to show your appreciation of your customers during the holidays. There are many different colors and styles and these coasters are among the highest-priced promotional coasters available. The higher prices are because of the extra processing needed. For example, brass coasters very often have a leather face on them for absorbency.

I recommend: Crystal River Gems is a one-stop-shop for all kinds of customizable sandstone coasters. Their prices depend on the set and quantity ordered, but range from $6.00 to $40.00. Check out the Stamp World website for a great selection of custom marble and granite coasters that cost between about $5.00 per coaster for quantities of 100 or more to $10.00 per coaster for orders up to a quantity of 4.

Purchase metal beverage coasters for those clients who have discerning tastes

There's no denying that custom drink coasters in a variety of different metals will get you noticed. With their sleek style and complimentary colors, personalized drink coasters in metals like pewter and stainless steel will fit any decor. These eye-catching coasters are generally less expensive than their heavier marble counterparts, but they are still more costly than your run-of-the-mill paper ones.

I recommend: Find beautiful coasters in many types of metals such as these SlimLine Coasters on the Casad Promotional Products website. The cost of these particular coasters depends on the quantity ordered, but range from around $8.50 for quantities of 50 to 99 down to about $7.50 for quantities of 2,500 and above. Brass-Coasters.com has brass coasters that range in price from around $5.00 per coaster for quantities up to 50 to about $3.50 per coaster for quantities of 2500 or more.

Get more bang for your buck with paper promotional coasters

The most budget-friendly type of promotional coasters are made from paper. These are your run-of-the-mill coasters that are perfect to buy in large quantities and hand out at trade shows, conferences and company functions. This low-cost option is an easy way to get your name and company logo out there for everyone to see.

I recommend: Stop by PrintGlobe for a vast selection of paper coasters that are great looking and low cost. For example, the prices for a 4-inch round coaster ranges from 5 to 17 cents, depending on the quantity you order. Coasters-4-Less.com has tissue and paper coasters from around 3 cents per coaster up to 17 cents per coaster.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  When researching the pricing and costs of custom coasters, it is a good idea to gather prices for customized coasters more expensive as well as cheaper than what you want to spend. That way you will have some great ideas in mind if you want to revamp your marketing options.

Drink coasters are used in many kinds of businesses and in many different ways. A retailer may sell high-end coasters with digital printing on them or coasters made from a wide variety of high-quality materials. Bars and restaurants may use paper coasters for customer convenience, or collect antique or collectible coasters to use in displays. Reading up on some of the main terms for coasters online will show how various businesses use them in daily commerce and food service.

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Pulp board

Pulp board is made out of a combination of chipped or pulped wood and other wood pieces, or pressed out of 'pulp wood' varieties.

I recommend: See the definition of pulp board at Dictionary.com. Also view Extra Mile Promotional Products for more information.

Brewery coasters

One kind of coasters that a business might use for promotions is brewery coasters. Brewery coasters are those which were originally manufactured by the brewery or its representatives. A brewery coaster is branded with the original beer brand. These designs make great collectibles and can be handy in decorating a bar area.

I recommend: See a description of a brewery coaster collection and a vast repertory of these collectibles at Pennsylvania Beer Coasters page. Also, view the coasters at The Brewery Outlet.

Sandstone

Sandstone is a sedimentary stone made from a conglomeration of materials. Its texture is great for coasters and similar products.

I recommend: Get a definition of sandstone at Babylon Free Dictionary. See more about sandstone coasters at PebbleZ.com.

Bar coasters

Bar coasters are coasters bartenders use to protect a bar area and for branding of the bar, restaurant or business. Bar coasters are sometimes called cocktail coasters and are often made from paper or cardboard.

I recommend: Read much more about bar coasters at IdeaMarketers.

Pewter

Pewter is a tin alloy with other elements mixed in. Its silver color makes pewter an appealing alternative to pricier metals for objects such as coasters.

I recommend: See a definition of pewter at Your Dictionary. See details on pewter coaster models at Kaboodle.

Tag line

One item that a lot of coaster designers put on their in-house designs is a tag line. A tag line is a short slogan that works to promote or represent something. A tag line can be a powerful part of coaster promotions for a company, as it might get a lot of attention from people who are using the coaster.

I recommend: See more about tag lines at Tagline Guru.