Event wear is an important part of any sales promotion. If your company is taking part in any event--whether it's a trade show or charity marathon--event wear can create a sense of unity that keeps your team members together. Event wear can also make your team members stand out. Of course, this sort of clothing can also help your branding strategy immensely by making your company logo or slogan visible.

In today's business world, eventwear is synonymous with items emblazoned with a company name or trademark. Today's embroidery and printing techniques mean that even the most complex logos can be faithfully reproduced on wearables, and companies are taking advantage by sending their employees out in corporate wear that sends a strong marketing message. An event wear provider can place your company logo, slogan and even your employee names on everything wearable. If you want to find eventwear, consider:

1. Buying eventwear uniforms or aprons for events where casual clothing is acceptable.

2. Creating eventwear accessories for events where casual dress is not encouraged.

3. Getting name tags and badges for more formal events where making a marketing statement is still desirable.

Action Steps
The best contacts and resources to help you get it done

Hire an eventwear provider to create uniforms or aprons for your casual events

For many casual gatherings--barbecues, outdoor activities, sporting events or service-based events--uniforms imprinted with a company slogan or logo are great because they really emphasize the fact that your company is a team. You can also choose aprons or other full-coverage event clothing for these casual events.

I recommend: The S Freeman Company can create custom eventwear for your business--from disposable aprons to full uniforms that feature your company logo or motto. Santana has been creating uniforms and special theme event wear for more than thirty years. The company can have your trademarked logo or slogan woven, printed or embroidered on any eventwear items you buy.

Create eventwear accessories for events where uniforms are out of place

For events that are not completely casual, eventwear accessories--such as hats, jackets or totes may be more appropriate than full uniforms or other types of clothing. The nice thing about accessories is that they still visually unite your team, but can be removed for more formal moments such as ribbon cutting or a speech.

I recommend: Lingraph specializes in custom imprinting and embroidery on large and small orders. They can create jackets, caps and other accessories for your company event. ePromos can have your logo or slogan screen printed or embroidered on a variety of eventwear accessories, including jackets, scarves, socks and more.

For formal events, consider eventwear at its simplest: name tag or badges

Eventwear began as simple name tags or badges in the days before large-order embroidery or printing was available. For formal events, this eventwear classic is still perfectly acceptable. Name tags are unobtrusive on most clothing, are easy to remove and provide clients and customers with information about your company and your employees.

I recommend: N.G. Slater has been creating printed buttons and tags since 1936 and has been involved in some of the biggest marketing promotions and campaigns since then. Zooby Promotional Novelties creates large and small runs of name and promotional tags and badges for business events.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  As you glance over eventwear information and an eventwear list or two, keep in mind that eventwear is not just for employees anymore. Always order more event wear than you need and consider giving some items away as promotional items. If you're having hats or shirts printed with your company logo, for example, consider having a few more printed and offer these as gifts to customers and clients at your event. It's a simple way to make sure that your eventwear continues to spread your marketing message long after your event is over.