Logoed golf balls travel further than you might think. In a typical corporate golf tournament, you might see 10 to 30 foursomes. Everyone receiving your personalized golf balls will associate them with you. Eventually, most will lose the balls somewhere on the course, and more players unfamiliar with you will find the balls, read your name and then play them or put them away for future use. Your logoed golf balls could feasibly remain in circulation for years.

To build motivation among employees and stronger business relationships, host a golf tournament and invite your customers, suppliers and other business associates. At the tournament, include company logo golf balls in a ditty bag players receive before teeing off. Everyone appreciates free golf balls, and you get free advertising.

When buying promotional golf balls, consider:

1. You don't have to host a golf tournament to reap the benefits of promotional golf balls; offer to donate promo golf balls with your logo to another organization hosting a tournament.

2. If your budget permits, and serious players will participate in the tournament, buy brand-name golf balls.

3. Give away sleeves or boxes of balls with your logo as door prizes for a tournament.

Action Steps
The best contacts and resources to help you get it done

Save money on corporate logo golf balls when most tournament players are non-golfers

If most of the tournament's players have never played golf before or have only played a few times, save money by buying plain golf balls with no words or logos but your own.

I recommend: Order plain Wilson golf balls and have your logo inscribed on them at Name It Golf, Inc., or order inexpensive logoed golf balls at Best Buy Golf Balls.

Purchase customized golf balls using top name brands if you can afford it

If avid golfers will play in your tournament, many of them prefer a particular ball, and some save their best golf balls for tournaments only. At a big tournament, you can give each player one custom imprinted golf ball of a popular brand. If you're working with a small tournament, you might consider giving each player one sleeve of logo golf balls with brand names like Callaway, Nike or Titleist.

I recommend: Pick any name brand you like for logoed golf balls at Golfsmith, or check out the company logo golf balls at Golf Galaxy.

Imprint your own golf balls or send them to an imprinter

You don't have to have your golf balls imprinted at the same place you buy them. You can try it yourself, though this doesn't always produce the best results. Try sending them off to an imprinter.

I recommend: Buy the golf ball imprinter that also works on tees at GolfStuffCheaper. If you really don't want to do it yourself, send your golf balls to a golf ball imprinter like MyImprinter.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  As a corporate gift idea for a golfer, find out what ball he or she most enjoys playing with, and then give them a box of custom imprinted golf balls with your logo or their name.