Promotional koozies are both fun and practical at the same time. Koozies can be used to keep either cans or bottles cold while promoting your business at the same time. You can get a little creative when ordering your promotional koozies to make sure that your custom koozies stand out. Consider bold colors or designs that ensure your promo koozies will be noticed.

Koozies can be used for a variety of beverages, too: soda, beer, water . . . pretty much anything you want to keep cold. Keep these tips in mind when making the most of promotional koozies:

1. Give out can koozies along with one of your products in a can.
2. At your next professional conference or trade show, hand out a water bottle to attendees, complete with a bottle koozie to keep it cold.
3. Choose an out-of-the-box design for your koozies that closely represents your company.
   

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Order can koozies to promote your products

Consider offering a can koozie with the purchase of one of your canned beverage products. This can serve as an extra incentive for first time buyers. Then even after they have consumed your product, they can continue to use the koozie for future purchases and to advertise your business at the same time.

I recommend: Motivators Promotional Products carry many can koozies, from beer koozies to corporate koozies that you can order as a promotional koozie. Epromos also carries both collapsible and the original koozies that you can have turned into personalized koozies.

Send a bottle koozie home with the attendees of your next conference

Offer bottle koozies as one of the giveaways at your next professional conference or trade show. Put a bottle of water inside the koozie for extra points with the conference-goers.

I recommend: Print My Logo offers a few different bottle koozie shapes to choose from, including a koozie for a wine bottle. Logo It can customize the bottle koozie with the zipper for your business.

Find koozies that aren't a simple design

Everyone has seen koozies that are the shape of the can or the bottle they are covering. But what about choosing something a little different? Find a design that has something to do with your company and hand out as promotional giveaways. Potential customers are unlikely to forget something so unique.

I recommend: Check out Its All About Koozies shapes. They can offer logo koozies in the shape of a fish or a golf ball. Or if you want to stick to a more traditional shape but still draw attention, check out the metallic reflections koozies from Forte Promo to make your logo stand out.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Be aware of who you give your business koozies to. Although they can be used for any beverage served in a can or bottle, they are traditionally associated with alcoholic beverages. As the business owner, you want to be sensitive to the image that koozies may give and use only with an appropriate crowd.

Promotional koozies seem like they’ve been around forever and some people shy away from them as a promotional item, thinking that they are dated and overdone. However, you can put a fresh twist on custom koozies that will get them and your business noticed. They still make great promo items for many businesses.

What makes koozies a good item in today’s market?

1. A bottle koozie can be used with most water bottles, which remains a popular beverage choice.
2. You can purchase customized koozies for less than many other promotional items, which will keep your marketing budget under control.
3. Koozies can be taken anywhere, including camping trips and out to the beach to keep drinks cool.
4. You can update koozies with fresh logos and inscriptions.

Promotional koozies can still be a great choice, although you’ll need to do your part in choosing updated styles to make them a useful promotional item.

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Look for promotional koozies that fit different sized bottles

Koozies today can fit beer bottles or water bottles, in addition to traditional aluminum can koozies. These new shapes put a new twist on the idea and individuals may be more likely to use these items.

I recommend: Consider a bottle carrier koozie, which will keep drinks cool and provide a way to conveniently take them with you. Wine koozies make bringing a gift of wine simple and easy. Fanny pack koozies give individuals a great way to carry water or other beverages.

Choose fun custom koozie designs

Sports themed bottle koozies show team spirit and give your business exposure. Themes will appeal to kids of all ages and you may be able to choose one based on your business area if it relates. Look for different koozie themes to give them a great look.

I recommend: Branders has sport themed can koozies including those that look like basketballs and tennis balls. Customize a jersey koozie for the sports teams you sponsor or as giveaways to local teams.

Put a fresh spin on personalized koozies with quotes, logos and images

By choosing the right images and text, you can make your koozies stand out and make people more likely to use them. Boring logos or simple contact information won't cut it here. You've got to put some imagination into the koozie design or your promotional will fall flat.

I recommend: Create customized koozies with unique drawings or other artwork to set your promo koozies apart. Imagine your design or saying on one of the many styles of koozies available.

Package a bottle koozie with other items

By combining koozies with other related items, you can create a useful promotional kit for your customers. For example, try a beach theme with sand buckets, beach balls, koozies and a towel.

I recommend: Put together a great beach themed kit with your promotional koozies. You might also consider an outdoor kit or a sports kit.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Looking for a fresh idea for your business koozie, but not sure how to come up with one? If you don't have the budget to hire a designer, have a contest or look into hiring a local student to help you.

Promotional koozies can be a very cost effective way to advertise your business. They cost very little per piece yet are something everyone has a use for. You can have hundreds, or thousands, of promotional koozies printed at a time to have on hand for the next corporate event or trade show. Koozies are often associated with fun in the sun so you could even use logo koozies as part of a marketing theme that includes other fun summer promotional items.

Ask yourself the following questions when assessing the pricing and costs of promotional koozies :

1. How many customized koozies do you want to have printed?

2. Is the quality of the promotional koozie important, or is a koozie a koozie?

3. Will a basic imprint on your koozie be sufficient?

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Consider the number of custom koozies you want to have made

The price of koozies decreases the more items you order. Depending on your design, can koozies could be $0.50 to $2 each. However, most companies require a minimum order of at least 100, if not 250, items per order. The rare company that allows you to order less then 100 personalized koozies at a time will likely charge more for each koozie due to the low order number. Think long term and decide whether you will use imprinted koozies for different events and promotions in the future. Koozies are the kind of item you can keep on hand for a long time and use them as you need them.

I recommend: Itsallaboutkoozies.com has a minimum of 200 pieces per order, but each piece -- for can koozies -- is around $0.50 each. In comparison, For-Most Specialities allows you to order a minimum of one koozie at a time; however, that one koozie will around $2 with no logo imprint. Places like Absorbent, Ink. charge you per color and per side. Promo koozies range from around $1 to $5 depending on the number you order, how many colors you want to print in, and if you want the logo on one or both sides.

Decide if you want to go for quantity or quality koozies

Koozies come in a variety of styles and are made out of a variety of materials. You pay more for the better materials and sturdier koozies. You need to decide if the quality of your business koozies is important or if the number of koozies is first priority. Bottle koozies can be made out of Neoprene, which is a more expensive material than the foam can koozies. A Neoprene bottle koozie can be around $2 each, even when ordering in bulk. You can find bottle koozies for less, but they don't fully cover the neck of the bottle and are made of a fabric exterior and an insulated interior.

I recommend: Logo It! carries long-neck Neoprene bottle koozies for around $2 each, while at ePromos you'll find collapsible bottle koozies for around $1.50 each.

Save money by limiting the intricacy of the design on your koozies

Some companies charge based on the number of colors used and how many sides you print on. If you can limit the number of colors and print on one side rather then both sides of the koozie, you can likely save yourself a lot on your koozie order.

I recommend: Places like Totally Promotion offer can koozies for less than $1, which includes a one-color imprint and one-side printing. However, the company offers free side two printing on some of its items. Dollar Imprint's prices include one-color and one-side printing for around $1.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Be aware of the other costs that may be included in having promotional koozies made. Some companies charge a set-up fee for printing jobs. It's also important to take shipping costs into account for orders placed online and at businesses in other states.

Koozies are insulated holders for beverages, including soft drinks, water and beer. What is especially nice about koozies is that they are customizable, which makes them ideal to use as promotional items for business owners who want to have giveaway items for trade shows, in-store promotions and other business-related events. Knowing promotional koozie key terms is essential to deciding which ones would be best for your promotional event. Since there are many styles of koozies, take the time to learn about each one to ensure that your next promotional event is a success.

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Beer bottle koozies

Beer bottle koozies fit on all sizes of beer bottles while keeping contents cold. Customize these with logos to use as promotional products for giveaways at events or trade shows. Water bottles will also fit in beer bottle koozies.

I recommend: Learn about beer bottle koozie designs at Lily Lane Embroidery.

Can koozies

Can koozies fit snugly on beer and soda cans to keep contents cold. Holding cold cans is comfortable with koozies since hands stay warm and dry. Customize can koozies with the names of sport teams, company logos or designs for promotional events.

I recommend: View examples of can koozies at Sports Can Holders.

Collapsible koozies

Collapsible koozies are great for people on the go. Users fold them to store in pockets, handbags or briefcases. This type of koozie is a great promotional product and is ideal for those who work on the road.

I recommend: Read about collapsible koozies at Quality Logo Products.

Foldable zipper koozies

Foldable koozies keep bottles of beer, water or other drinks just as cold and refreshing as other koozie styles, with the added convenience of having zippers to make removing and replacing bottles easier than ever. This type of koozie also folds for easy storage and comes in a variety of colors and patterns to use as promotional items.

I recommend: Read about foldable zipper koozies at Custom Ink.

Double koozies

Double koozies hold two bottles at a time. They are made of foam or polyester fabric and hold everything from baby bottles and juice boxes, to beer and wine bottles. Employers can uses these as giveaway items at company picnics or as promotional items for business events.

I recommend: Learn about double koozies for baby bottles at The Land of Nod and then review the information about double koozies that hold wine bottles at Perfect Imprints.

Koozie coolers

Koozie coolers are made of the same material as koozie cups and bottle holders, but they hold a six-pack of beer or soda. Like other koozies, these can be customized with company emblems or used as promotional items at trade shows and industry events.

I recommend: Find information about koozie coolers at Promotional Items.