Promoting your new or small business — making sure people think of you first — is highly important to ensure success. Your office may have a tight budget, but that doesn't mean you can't compete with other businesses in your market.

Giving away logo office supplies such as pens, paper and magnets is a low cost way of making sure people see your logo and name every time they use it.

By choosing the right office promotional items and vendors, you can:

1. Create brand awareness with a wider audience.
2. Offer easy access to your address and phone number.
3. Show your business's creativity to your employees and clients.

Action Steps
The best contacts and resources to help you get it done

Choose the right promotional office supplies

Find personalized office supplies that show off what your business is about while giving consumers items they can use in their own office. Promotional products such as pens and paper are standard logo office supplies, but don't be afraid to branch out with more creative ideas such as compact mirrors or computer memory sticks.

I recommend: Add your logo and company message to bookmarks and binder clips or a variety of other items. Find items that will be used and seen often and customize them with your logo. Office supplies used in your own offices, such as sticky notes, can be used by your employees and then passed onto current and potential customers.

Find the best promotional office items vendors online

Work with online vendors to save money and time; place an order at midnight if that's what best fits your schedule. Choose products from a ready-made catalog or select customizable office supplies to fit your specific needs.

I recommend: Work with nationwide chains such as Office Depot or Staples for the ability to shop online and talk face to face with someone to make sure the order is correct. Order promotional office supplies online from ePromos and 4imprint for quality products from trustworthy vendors.

Get great products that fit within your marketing budget

Top online promotional office products vendors charge anywhere from a few cents to a few dollars per item depending on the quality, number and amount of customization you choose. So with a little research you will definitely find something that works with your budget as well as with your customers.

I recommend: Buy pencils or pens in bulk for the cheapest option. If your budget is higher, look for items such as calculators and journals to give your clients something more to show your business is thriving and continues to follow current trends. Purchase personalized office supplies in bulk to get a better price, or get just a few large items for repeat clients. Some companies may allow you a greater discount if you buy regularly or buy multiple items.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Remember to add your business logo; office supplies that include your logo, address, phone number and website information make it easy for the consumer to find you.
• •  Start with a couple promotional office items and see how your customers like them before committing to a large high-cost order. Ask companies to send you samples so you know exactly what you're getting when you order.