Promotional notebooks help you wow your customers and staff in a durable, cost-effective way. You can order imprinted notebooks with your company information to use as promotional products, corporate gifts or trade show giveaways.

A personalized notebook gives you the opportunity to keep your corporate information, most importantly, your company name, phone number and email address, at ready access. Imprinted notebooks are a useful promo item, and they allow you to give away something with a high retention rate.

Advertising notebooks offer you a product choice that is useful and practical. A personalized notebook will not only help you impress your given audience, but keep them thinking about you day after day.

To make the right marketing choice in choosing your personalized notebook:

1. Determine your target market. Is it your clients, your employees, or both?

2. Decide what styles of customized notebooks best suit your audience.

3. Narrow down your choice based on your budget, and then place your order.

Action Steps
The best contacts and resources to help you get it done

Investigate online venues for variety on advertising notebooks

Shop online for a wide variety of logo notebooks. The Internet will give you the largest variety and the best prices available.

I recommend: Epromos will rush you promo items, and they give you 10 years of experience to back all of their claims. Leaderpromos.com will meet or beat any price if you see an item that you like somewhere else.

Consider quality, color and cost of custom logo notebooks

You can purchase low end advertising promo notebooks such as personalized steno pads for relatively cheap, or you can upgrade your promotional notebooks to include leather, calendars or pens.

I recommend: Spiral bound notebooks will run you on the low end of the price scale at the $2-$5 price range. Leather books will often run you 4-10 times as much, starting at closer to $20. You'll need to decide if the return on your investment will be worth whatever cost choice you decide to make. Also match your color choice to your company logo, but don't be afraid to be bold. You want something that will stand out to your audience as well as something that catches their eye every time they look at their desk. Color Play notebooks come in 7 contemporary shades.

Calculate costs for calculators and calendars

Consider upgrading your notebook to a product that also carries a calculator if you're purchasing for high end executive clients or those in a number crunching field. Having your product with them at all times to utilize will put you at top of mind every time they pull out their notebook binder and use it.

I recommend: Alibaba.com's version not only includes the calculator but also gives you a 2-year calendar and a ballpoint pen.

Acquire in bulk quantity

Buy in quantity for the best prices. Determine the number that you will need, then look if it is cheaper to bump up to the next price break. You may get more product for your money by purchasing more than you had intended.

I recommend: Check out Brander's Cosmopolitan in Envelope set. You can see as your quantity goes up, your price goes down. So if you're close to a price break point, it might be more cost effective to purchase the higher number at the cheaper price. It never hurts for you to have extras.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  For a long term gift, choose quality leather advertising notebooks that have refillable pages. That will keep your recipient using it year after year.