Personalized paperweights offer great potential for keeping your company fresh in the minds of promising prospects and present customers, alike. This is because they generally occupy a prominent place on a business person's desk, where they serve as a constant reminder of your company's availability and willingness to meet your clients' needs.

Customized paperweights, which bear your company's logo, come in many different varieties and price ranges, allowing you great latitude in choosing the size, shape, style, material and logo printing or engraving process that best expresses your company's unique personality. The following are some advantages of giving logo paperweight gifts to both present and potential customers:

1. It creates goodwill.

2. It establishes an atmosphere of generosity.

3. It shows present customers that you appreciate their business.

4. It invites new prospects to reciprocate by trying your product or service.

5. It reminds customers and prospects that you are ready and willing to serve them.

6. It helps busy businesspeople keep track of you and the product or service you offer.

Action Steps
The best contacts and resources to help you get it done

Choose companies that provide various promotional paperweight categories for easier selection

By dividing their customized paperweights into various categories, these companies make it easier for you to target the type of paperweight you're interested in purchasing. This is especially helpful when you're pressed for time and have an idea of the type of paperweight product you're looking for.

I recommend: Garrett Specialties offers links to various paperweight categories on its main paperweight page, and Independent Ad Specialties, Inc. conveniently provides related subcategories alongside its main group of personalized paperweights.

Save time by selecting providers of promotional paperweights that offer a wide variety of styles

By visiting websites that offer a comprehensive variety of promo paperweights, you'll save the time and trouble it would take to surf the web checking and ordering from several different companies.

I recommend: Promo Force, usimprints.com and ePromos Inc. all provide so many logo paperweight options that they offer you the convenience of one-stop shopping.

Visit sites that offer custom imprinted promotional paperweight items in distinctive styles

When it's especially important to make a favorable impression, choose websites that offer especially attractive styles suitable for clients or prospects with more discriminating tastes.

I recommend: Wealthwood Gifts Inc. provides elegantly styled promo paperweights in both crystal and marble, engraved with your company's logo. Identity Links offers a variety of distinctive styles crafted from quality materials, including gold and silver.

Recognize employee achievement by choosing customized paperweight award items that celebrate success

Your employees will appreciate receiving recognition for a job well-done, an objective met or a goal exceeded via your presentation of a customized paperweight award.

I recommend: A Better Idea! and e-CorporateGifts.com feature custom imprinted promotional paperweights suitable for use as awards.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Plan a budget for your promotional paperweight effort, and determine, based on that and the cost of the paperweights you plan to purchase, who should receive them. With a larger budget, you'll have more latitude in deciding the number of clients or prospects to include. But, if your budget is small, you may need to be more discriminating in creating your list of promotional paperweight recipients. In the latter case, choose your more active or larger-scale customers and your most promising prospects.