Any business, even those not in a pet related industry, can use pet gifts as promotional tools. Finding promotional pet products that will appeal to pet enthusiasts and effectively represent your company while staying within your budget is the key to making it work.

Consider the following guidelines concerning pricing and costs of promotional pet products to help you stretch your advertising dollar.

1. Remind pet owners about your company every time they do daily pet related tasks, such as feeding and walking.

2. Show pet owners you care by giving them safety supplies for their pets.

3. Give out promotional pet products like pet clothing and accessories so pets can advertise your company.

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Choose everyday use promotional pet items

Placing your company information on items that pet owners uses daily keeps your company on the owner's mind. Promotional pet items, such as leashes, food dishes and dog walking disposable bags allow you to get the most exposure for your money.

I recommend: Branders offers a varied selection of promotional pet supplies, including promotional retractable dog leashes. Items start under $1, with some priced higher than $11. This company offer quantity discounts. Identity-Links sells promotional products for pets. This company has promotional items for dogs and cats, including cat food scoops and disposable bag dispensers for dog walking. While the items on this website are priced according to quantity ordered, you can expect to pay anywhere from $1 to $12 per item on most products.

Offer pet gift items to keep pets safe

First aid kits and other safety items for pets aren't items that a pet owner will use every day but, they are items that are ideal for companies that deal with pet owners during disasters. Insurance companies, veterinarian offices, pet stores and animal shelters can all reap the benefits of spending their advertising dollars on these promotional pet items.

I recommend: Motivators has a varied selection of safety related promotional pet products, including pet identification tags and pet first aid kits. This company has a full time staff that will help you develop promotional ideas for pet products. These items are priced according to the item and quantity ordered. The first aid kit, priced from $15 to $23 depending on the quantity ordered, is the most expensive item. Big Promotions has multiple promotional pet safety kits priced from around $7 to $20.

Use wearable promotional pet items to advertise your business

When you want to ensure that your business gets the most advertising out of every dollar you spend, wearable promotional pet products, such as dog shirts, are a wonderful option. These items let the animals advertise for you. While these items are usually more expensive than basic items, they will also be more memorable.

I recommend: Absorbent, Ink offers pet gifts, including caps and bandannas. Pricing is dependent upon quantity and the number of colors in your logo or slogan but, you can expect to pay anywhere from $6 to $15 per item. You can find a varied selection of customizable pet clothing at Kool Dawg Tees. You can expect to pay from $15 to $30 per item.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Remember to take shipping costs and set up fees, which can significantly increase your total, into account when you are developing your budget for promotional items for pets.

Veterinarian offices, groomers, pet sitters and pet stores can gain great advertising through promotional pet items. Pet owners will be reminded of your business whenever they use the item or supply that you provided.

Some promotional ideas for pet products that will give your business exposure include:

1. Giving customers promotional pet items as a thank you for using your service.
2. Taking a few dog promotional toys to a local dog park.
3. Offering pet promotional supplies during local events like festivals or pet shows.
4. Donating cat and dog promotional items to local shelters as a gift for newly adopted pets.

When promotional items for pets are useful, owners will keep them around their homes, reminding them and their visitors about your business.

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Decide on what business information you want to include with the promotional pet supplies

Depending on the promotional item, you might include your business name, contact information and logo. With some items, you'll have limited amounts of space so decide what the most important information is and use that.

I recommend: Pet bowls often have lots of room for fun inscriptions as well as your business information. Dog collars, while potentially useful, have less space for your business information.

Consider the clientele you are trying to attract with your promotional pet supplies

Your promotional pet items should relate to the customers you have or hope to attract. Giving away dog promotional toys at a veterinarian's office that focuses on exotic animals won't get you the advertising you need. Giving away dog toys for a grooming business or dog walking service makes much better sense.

I recommend: Look for customized promotional pet products that your clients will use or that will add an extra touch to your service, such as a promotional scarf for an after-grooming treat. Don’t forget that non-pet items can still be used as promotional items for your business, although you’d still want it to be something a pet owner would use such as a water bottle for walks.

Give away useful promotional items for pets

Think about what your customers use regularly in living with and caring for their pets. You want the promotional item to be something that people see often so they'll remember you when the time comes.

I recommend: Pet toys and grooming items will often get plenty of use by your clients. Pooch kits can be a great gift to give to new pet owners through a local shelter or adoption event.

Make sure that the quality of the products is as high as you can make it

Promotional products for pets sometimes suffer from low quality construction or materials and that reflects on your business. Sure, these items will cost you less, but a quality product will be used more and will last longer, providing you with more exposure. Purchase items that are as high quality as you can afford as it can affect how potential clients view your business.

I recommend: Choose items like travel backpacks, stuffed toys and canine clothing from 4Imprint. Other travel items like collapsible bowls and kennels are great promotional ideas for pet products.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Keep in mind that you can have several different promotional products for petson hand. Have a few more expensive items that you can donate to local fundraisers and silent auctions and a few less expensive items that you can hand out more freely.

It's a fact of modern life that, due to the lower birth rates, urban social conditions, and other factors of today's American experience, our pets are generally getting to be a more important part of our lives. With many pets being "personified" by owners, more and more promotional products for pets, from clothes to dog or cat "bling," are being put onto the market.

Some savvy marketers have correctly identified this as an opportunity for introducing their brands to consumers. Because animals are often out in the open, a pet product with a corporate logo or message has the potential to reach many. For promotional pet products news and trends, or for tips in brainstorming promotional ideas for pet products, would-be branders can look to resources on the web, including:

1. Detailed postings on what is being done with pet accessories by different companies across the country.

2. Visual examples of pet garments and other promotional items for dogs and cats that will help companies "see" potential product strategies.

3. More on the general care of animals to assist in figuring out what promotions ideas would be appropriate and appealing to pet owners.

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Look for info pages on promotional pet items and pet gift ideas

One way to get a handle on the pet product branding phenomenon is with these kinds of article collections that mention what has been done with pet products to date, including ideas for pet gifts, articles for breeders and owners, and much more.

I recommend: Take a look at many ideas, like the bone refrigerator magnet or the logo frisbee, for promotional pet product concepts that will get results, at Promotions Now. Find more of these pet promotions and gifts posts at PETCO News.

Get promotional pet products data and visuals from online pages

Some other blog-style post pages include a lot of data about pet products as well as visuals that can be very useful in tracking what promotional items for pets might be most successful.

I recommend: Cat clothes visuals and more are part of blog style posts at sites like BaxterBoo, where potential branders can get some good ideas. Find more at discount sites like My Pet Haven.

Use online pet publications for pet care tips when looking for promotional pet supplies

A promotional pet product will be more successful if it is something the animal (or the owner) just can't do without. Animal care magazines can be indispensable when the hunt is on for the perfect promo gift that will get a lot of use and not just sit in a box.

I recommend: For a news venue offering in-depth tips on what dogs want and need, consider Whole Dog Journal, where promotions seekers can read up on dog care when pondering appropriate branding opportunities. For related info on cats, try magazines like Catsifier.

Using pet products as promotional giveaways may be the perfect choice of a marketing and advertising tactic for your business. If you are in the business of pet grooming, pet medical care, pet sitting or pet walking, then using promotional pet products is an obvious solution. However, pet promo products may still be a great choice even if your business is not directly related to the pet industry. When researching the possibilities of using promo items for marketing, keep an eye out for the promotional pet products key terms that will likely be encountered.

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Identification tags

An identification tag, or simply ID tag, is a small plastic or metal tag that clips to a pet's collar providing information such as the pet's name, the owner's name, address and contact information. Pet owners will love the idea of a pet tag and may keep the tag bearing your business name or logo on their pet for years.

I recommend: Visit 4imprint USA to see a great example of an inexpensive promotional dog tag that comes in a wide variety of colors and features reflectors.

Food containers

A pet food container simply holds the food for a pet. It may be a stylish bowl, a travel container with a lid or a collapsible bowl for travel.

I recommend: Find a wide selection of custom pet food containers available from stores like IdentityLinks.

Waste bag dispensers

A bag dispenser is a small plastic tube that may clip to a belt buckle or strap around the wrist. It dispenses small plastic bags for pet owners to pick up waste.

I recommend: Motivators provides a small promotional waste bag dispenser with a clip.

Collars and leashes

A pet collar is worn around the pet's neck constantly, whereas a leash is simply attached to the collar for walks or excursions out of the house. A good quality and stylish collar or leash may be used for years, making it a perfect choice for promoting a business.

I recommend: See some examples of promotional pet collars and leashes available from Superior Promos.

Pet care kits

A pet care kit is great choice for a promotional product, since it is probably not something the average pet owner keeps at hand. It may include first aid supplies, grooming supplies for travel, or tick removal supplies.

I recommend: See an example of a promotional pet care kit at Logo Expressions.

Promotional pet toys

A promotional pet toy is anything a pet might play with, chew on or scratch. A pet toy can be an inexpensive choice for a promotional product.

I recommend: Have a look at the customizable pet toys available from Sharper Brand.