There are many facets in order to design or find a campaign pin that works for your client. You have a small space to advertise what is likely a big campaign. Think large, but identify what is most important to highlight in your client's campaign.

Pins can be worn on shirts, jackets, backpacks and purses. You can display your client's campaign on both moving objects and stationary ones. Developing a campaign pin or finding a great campaign pin provider is not something to be taken lightly, as it is a very visible part of any campaign. Some things to consider when designing your promotional campaign pin:

1. The fewer words the better on your client's campaign pin.

2. Use pictures and other eye-catching items on campaign pins.

3. Check out the many size, shape and material options from campaign pin manufacturers.

4. Recognize the importance of proper distribution of your client's campaign pin.

Action Steps
The best contacts and resources to help you get it done

Develop a slogan that's short and sweet for your client's campaign pin

You want someone to be able to read all the campaign pin information while walking past your client's supporters on the sidewalk. No matter where the pins are worn, it is likely that most people won't stop to read a paragraph. When developing your client's campaign pin, keep it short and to the point.

I recommend: The name of the person or issue is often all you need to highlight. But, with any good campaign comes a slogan that you'll want to display. If you are having trouble developing your own slogan, contract that piece of the campaign to companies such as Name Sharks that can help you create the perfect face for your client's campaign. If you do choose to create your own catchy phrase, don't forget to visit the United States Trademark and Patent Office to ensure you aren't in violation.

Create a campaign pin that catches the eye

Think about pictures and logos you can use to make your pin standout from the rest. Depending on what your client is campaigning for, this can range from a picture of the person to an abstract logo to represent an issue, a company or even a product.

I recommend: Order custom buttons from places like Dr. Don's Buttons, Badges & More, which claims to be the political campaign expert. On this site you can use one-off of the predesigned campaign pin list or send them original artwork of your own. For something outside the expected campaign pin look, check out Custom Pins.

Choose a campaign pin in an unusual shape or size to stand out from the crowd

When you think of a campaign pin, you typically think of a basic round button with a candidates name bolded in red, white and blue. Today, however, the options for campaign pin types from distributors and manufacturers are endless, even as far as offering blinking pins.

I recommend: Promotional Marketing Products has a unique celluloid button with an LED flashing light. Promotional Items Store can make a campaign button in just about any shape and size to suit your needs.

Distribute your client's campaign pin in a wide variety of places

For every one of your client's campaign supporters, there is a link to a whole other support system just waiting to contribute to the campaign - they just don't know it yet. Use the people surrounding the campaign to hit places you wouldn't necessarily find. Campaign pin your client's neighborhood. Have them pin the PTA. Maybe even pin your favorite bagger at the local grocery store. Put your thinking cap on and make it happen.

I recommend: You could even consider creating different campaign pins based on where you plan to distribute them. Lapel Pin Productions offers several options that you can customize to your client's campaign. Choosing a few designs could mix things up a little. For something maybe a little more basic, check out Pure Buttons.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Don't blow your budget on a campaign button. You don't necessarily need the best pin money can buy. If you order in bulk, you often can get a fairly good deal on pins. Stay focused on the point - to get the word out on your client's campaign.