Lead Generation Software 

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Providers of software applications to assist with generating sales leads.
Lead Generation Software
Offers lead generation software designed to help target prospects, improve marketing communication, and strengthen customer relationships.
www.1stdirect.com
Lead Management Software Directory
Compare lead management software using Capterra's free, comprehensive directory.
Capterra.com
Lead Generation Software
Accelerate Sales Pipeline w/ Genius Easy to Use Lead Software-Free Demo
www.Genius.com/LeadGeneration
Lead Generation Software
Increase Your Lead Generation Watch a Free Live Demonstration!
www.Five9.com
lead generation software
Our SaaS solution delivers leads on demand using your B2B web traffic
www.demandbase.com
Lead Company Software
We Build Back Office Systems For Companies That Sell Leads
www.boberdoo.com
Want More Leads?
Turn your website into a lead generating machine. Take our tour.
sapha.com/leadgeneration
More Qualified Leads
Email Marketing Automation Software View Demo - Free Quick Start
www.maasimpact.com
Free Trial Lead Mgmt Tool
Manage Unlimited Customer Leads. Safe & Secure. Try Free for 30 Days
HighriseHQ.com/Lead-Management
Download Your Sales Leads
Accurate and Cost Effective Targeted Mailing Lists
Lists.Click2Mail.com
Increase Sales Quickly
Affordable and effective system to grow your sales quickly
www.FollowupFanatic.com
Lead Generation Programs
Find Lead Generation Resources. Get Reliable Advice In Your Area.
DoTellAll.com
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LeadMaster is an affordable web-based marketing solution that enables companies to close the loop between marketing and sales and provide top-notch Customer Relationship Management. It offers not only web-based lead and campaign management but also powerful tools for data mining, sales forecasting and ROI measurement. Sales leads can be passed via the web to all members of your sales and marketing team, including predefined channel partners, sales representatives & field sales managers.
Leadmesh's Ping Tree and Ping Post system is changing the way lead aggregators and lead generation professionals do business. Our lead management software offers a simple interface with a highly intelligent set of features, making even the most complex lead distribution scenario a possibility.
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A-Z Lead Generation Software Provider Directory
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Lead Generation Software
Offers lead generation software designed to help target prospects, improve marketing communication, and strengthen customer relationships.
www.1stdirect.com
C
Lead Management Software Directory
Compare lead management software using Capterra's free, comprehensive directory.
Capterra.com
I
interlinkOne
Makers of software designed to support the planning, management and execution of the entire marketing process.
www.interlinkone.com
L
Leadtrack Software
Customer relationship management (CRM), sales automation software package designed for the corporate marketing or sales department.
www.leadtrack.com
S
Sofront: Lead Generation Software
Software designed to help collect leads from a website using a fully configurable form and transfers them to a CRM database.
www.soffront.com
Lead Generation Software
Accelerate Sales Pipeline w/ Genius Easy to Use Lead Software-Free Demo
www.Genius.com/LeadGeneration
Lead Generation Software
Increase Your Lead Generation Watch a Free Live Demonstration!
www.Five9.com
lead generation software
Our SaaS solution delivers leads on demand using your B2B web traffic
www.demandbase.com

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Guide author

Guide to Lead Generation Misconceptions

Common misconceptions of the term continues to create havoc between marketing and sales.

By David Fortino, VP Audience Development, NetLine Corporation

The definition of what a lead is presents challenges more critical than we realize. Most marketers today are very targeted in their lead generation efforts, and more diligent than ever in obtaining as much intelligence on prospects as possible, following the practice of delivering their sales teams leads that meet criteria that indicate the potential of converting to a customer. However: Sales may view this entirely different. They receive leads with a preconception that they are 'sale ready'. So of course marketing hears the age old 'we have no good leads', or 'the leads we received are all useless'. This disconnect between the two groups carries enormous frustration for both sides. Your lead generation programs are designed to bring in leads - with the ultimate goal of conversion, but an immediate sale is not always the case. And in B2B many sales cycles are long - some longer than others, coupled with a variety of other factors that hinder the sales process. With that said - often those leads are viable; they are just not converting to an immediate sale - creating dissatisfaction for sales professionals that are striving to meet important sales projections. 'Lead' by definition carries many translations: suspect, prospect, opportunity, etc., and how these are viewed and handled is contingent upon a variety of factors including your organization agreeing on the terminology, program flow, and expectations. Without this, your organization's departments are not in tune with one another, as each may have different definitions, and expectations. So what is the solution? A starting point would be to outline those areas that need definition, applying a process, and communicating guidelines as standard practice across the organization. This not only creates clarity, but will greatly improve cross-communication efforts, and create cohesive direction for marketing and sales to work together.

Action Steps
The best contacts and resources to help you get it done


What's a Lead? - End the marketing/sales tug of war

A recent article authored by InTouch founder Brian Carroll for Target Marketing Magazine: 'What's a Lead? - End the marketing/sales tug of war (and improve ROI) with a better lead qualification process' offers important steps that marketing and sales can take to address these issues and improve ROI.

I recommend: http://www.targetmarketingmag.com/story/story.bsp?sid=39121&var=story



SmartMarketers.com

This monthly blog series provides savvy B2B Marketers such as yourself, insightful information on compelling topics from industry thought leaders. This forum delivers leading edge perspectives and serves as a central platform for B2B Marketers to obtain helpful information and participate in collaborative discussions.

I recommend: http://www.SmartMarketers.com

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Lead Generation Software
Offers lead generation software designed to help target prospects, improve marketing communication, and strengthen customer relationships.
Lead Management Software Directory
Compare lead management software using Capterra's free, comprehensive directory.
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Guide author

Lead Generation Misconceptions

Common misconceptions of the term continues to create havoc between marketing and sales.
The definition of what a lead is presents challenges more critical than we realize. Most marketers today are very targeted in their lead generation efforts, and more diligent than ever in obtaining as much intelligence on prospects as possible, following the practice of delivering their sales teams leads that meet criteria that indicate the potential of converting to a customer. However: Sales may view this entirely ... Read more

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