Lead Generation Software 

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Providers of software applications to assist with generating sales leads.
Lead Generation Software
Offers lead generation software designed to help target prospects, improve marketing communication, and strengthen customer relationships.
www.1stdirect.com
Lead Management Software Directory
Compare lead management software using Capterra's free, comprehensive directory.
Capterra.com
Guerilla Lead Generation
Find out how "harvesting" leads can close sales faster
www.eTrigue.com
Lead Generation Software
Increase Your Lead Generation Watch a Free Live Demonstration!
www.Five9.com
Sponsored Links Online
Advertise Your Business Next To Google Search Results. Sign Up!
www.Google.com/AdWords
Lead Generation Results
Deliver better campaign response & drive more effective lead follow-up
www.brainshark.com
Improve B2B Lead Quality
Best New B2B Lead Generation Tool. Free Webinar 11/10/09. Learn More.
www.Clickability.com/Free-Webinar
Lead Generation Software
Eliminate the Hassles of B2B Cold Calling! Simple Web-Based Solution.
www.BuzzBuilderPro.com
Lead Optimization - How?
Stop throwing money at NEW leads! Increase sales conversion 2-3%
www.SqueezeMyLeads.com
Quality Insurance Leads
Insurance leads you can close. 10 Free Leads when you Sign Up!
InsureMe.com
Lead Generation
Generate leads & extend your brand with an online community.
www.JiveSoftware.com/evolve
Capture New Leads Onsite
Capture customer info & photos Attract new website participants
PictureMarketing.com
Product Listings Powered by
AIMcrm empowers small and medium sized businesses with industry-best technology designed specifically to improve your bottom line. The cutting-edge technology that drives the AIMcrm lead management software improves profitability almost immediately by providing all the time-saving tools you need to focus more on making sales, and less on learning software.
LeadMaster is an affordable web-based marketing solution that enables companies to close the loop between marketing and sales and provide top-notch Customer Relationship Management. It offers not only web-based lead and campaign management but also powerful tools for data mining, sales forecasting and ROI measurement. Sales leads can be passed via the web to all members of your sales and marketing team, including predefined channel partners, sales representatives & field sales managers.
Did you know that leads that are contacted in the first 5 minutes of submission are 70% more likely to convert? Contacting internet leads quickly should be a crucial part of your sales strategy. Leads360 provides Lead Management solutions to help companies contact leads more quickly and track follow-up from start to close. Converting leads into customers is about developing a consistent and repeatable process, Leads360 is the company to help you do that.
Who uses Leadmesh? Anyone who needs to manage leads and/or data. Our software is as simple or as complex as you require. With our simple setup wizard, you can be Posting and delivering leads in minutes!
ClickPoint Software offers the most advanced lead distribution solutions available. With a corporate and lead vendor edition we service companies that want to distribute large volumes of leads and companies that sell leads. LeadExec 3.1 offers lead distribution, lead cleansing, custom reporting, 9 lead delivery methods, integration with legacy systems, and a highly skilled technical implementation team. We look forward to working with you to achieve your lead distribution goals.
LEADTRACK has been providing full cycle sales lead management software for over 30 years. With LEADTRACK sales and marketing solutions, you can track leads in real time throughout the sales cycle and measure marketing ROI. We offer easy-to-use, affordable on premise and on demand tools individually configured to meet exactly your needs. Close the Loop, improve ROI, increase revenue and bolster sales force productivity. Please call 800-294-7716 or email mktg@leadtack.com for information.
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A-Z Lead Generation Software Provider Directory
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Lead Generation Software
Offers lead generation software designed to help target prospects, improve marketing communication, and strengthen customer relationships.
www.1stdirect.com
C
Lead Management Software Directory
Compare lead management software using Capterra's free, comprehensive directory.
Capterra.com
I
interlinkOne
Makers of software designed to support the planning, management and execution of the entire marketing process.
www.interlinkone.com
L
Leadtrack Software
Customer relationship management (CRM), sales automation software package designed for the corporate marketing or sales department.
www.leadtrack.com
S
Sofront: Lead Generation Software
Software designed to help collect leads from a website using a fully configurable form and transfers them to a CRM database.
www.soffront.com
Guerilla Lead Generation
Find out how "harvesting" leads can close sales faster
www.eTrigue.com
Lead Generation Software
Increase Your Lead Generation Watch a Free Live Demonstration!
www.Five9.com
Sponsored Links Online
Advertise Your Business Next To Google Search Results. Sign Up!
www.Google.com/AdWords

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Guide author

Guide to Lead Generation Misconceptions

Common misconceptions of the term continues to create havoc between marketing and sales.

By David Fortino, VP Audience Development, NetLine Corporation

The definition of what a lead is presents challenges more critical than we realize. Most marketers today are very targeted in their lead generation efforts, and more diligent than ever in obtaining as much intelligence on prospects as possible, following the practice of delivering their sales teams leads that meet criteria that indicate the potential of converting to a customer. However: Sales may view this entirely different. They receive leads with a preconception that they are 'sale ready'. So of course marketing hears the age old 'we have no good leads', or 'the leads we received are all useless'. This disconnect between the two groups carries enormous frustration for both sides. Your lead generation programs are designed to bring in leads - with the ultimate goal of conversion, but an immediate sale is not always the case. And in B2B many sales cycles are long - some longer than others, coupled with a variety of other factors that hinder the sales process. With that said - often those leads are viable; they are just not converting to an immediate sale - creating dissatisfaction for sales professionals that are striving to meet important sales projections. 'Lead' by definition carries many translations: suspect, prospect, opportunity, etc., and how these are viewed and handled is contingent upon a variety of factors including your organization agreeing on the terminology, program flow, and expectations. Without this, your organization's departments are not in tune with one another, as each may have different definitions, and expectations. So what is the solution? A starting point would be to outline those areas that need definition, applying a process, and communicating guidelines as standard practice across the organization. This not only creates clarity, but will greatly improve cross-communication efforts, and create cohesive direction for marketing and sales to work together.

Action Steps
The best contacts and resources to help you get it done


What's a Lead? - End the marketing/sales tug of war

A recent article authored by InTouch founder Brian Carroll for Target Marketing Magazine: 'What's a Lead? - End the marketing/sales tug of war (and improve ROI) with a better lead qualification process' offers important steps that marketing and sales can take to address these issues and improve ROI.

I recommend: http://www.targetmarketingmag.com/story/story.bsp?sid=39121&var=story



SmartMarketers.com

This monthly blog series provides savvy B2B Marketers such as yourself, insightful information on compelling topics from industry thought leaders. This forum delivers leading edge perspectives and serves as a central platform for B2B Marketers to obtain helpful information and participate in collaborative discussions.

I recommend: http://www.SmartMarketers.com

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Lead Generation Software
Offers lead generation software designed to help target prospects, improve marketing communication, and strengthen customer relationships.
Lead Management Software Directory
Compare lead management software using Capterra's free, comprehensive directory.
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Guide author

Lead Generation Misconceptions

Common misconceptions of the term continues to create havoc between marketing and sales.
The definition of what a lead is presents challenges more critical than we realize. Most marketers today are very targeted in their lead generation efforts, and more diligent than ever in obtaining as much intelligence on prospects as possible, following the practice of delivering their sales teams leads that meet criteria that indicate the potential of converting to a customer. However: Sales may view this entirely ... Read more

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