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What WorksTM for Advertising & Marketing

Guide author

Lead Generation Misconceptions

 By David Fortino
Common misconceptions of the term continues to create havoc between marketing and sales.
The definition of what a lead is presents challenges more critical than we realize. Most marketers today are very targeted in their lead generation efforts, and more diligent than ever in obtaining as much intelligence on prospects as possible, following the practice of delivering their sales teams leads that meet criteria that indicate the potential of converting to a customer. However: Sales may view this entirely ... Read more
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