China Market Segmentation
Accenture Article Explains China's Consumer Market. Register Today.
www.Accenture.com
Accenture Article Explains China's Consumer Market. Register Today.
www.Accenture.com
Market Segmentation
Market segmentation strategies to improve sales and market share
www.DecisionAnalyst.com
Market segmentation strategies to improve sales and market share
www.DecisionAnalyst.com
Salad Bowl Branding Blog
New trends, forecasts and resources for savvy brand builders
www.saladbowlbranding.com
New trends, forecasts and resources for savvy brand builders
www.saladbowlbranding.com
Omniture Web Analytics
Rapidly access, analyze, and share key website performance metrics.
www.omniture.com
Rapidly access, analyze, and share key website performance metrics.
www.omniture.com
Email Segmentation
Improve Response Rates w/ Relevant Email Campaigns-Get Special Offers!
www.Campaigner.com
Improve Response Rates w/ Relevant Email Campaigns-Get Special Offers!
www.Campaigner.com
Content Personalization
Provide unique web content to your target markets and clients.
www.valtira.com
Provide unique web content to your target markets and clients.
www.valtira.com
CA. Marketing Solutions
Economy Smart Marketing for CA Companies. New Ideas for New Times
www.JoltWise.com/MarketingPlans
Economy Smart Marketing for CA Companies. New Ideas for New Times
www.JoltWise.com/MarketingPlans
Get Customers' Attention
By Telling A Great Story Get A Story Working For You
www.StoryWorldwide.com
By Telling A Great Story Get A Story Working For You
www.StoryWorldwide.com
Marketing Consultants
Business & Marketing Strategies JRDR Sculpts Businesses for Success
www.JRDRmarketing.com
Business & Marketing Strategies JRDR Sculpts Businesses for Success
www.JRDRmarketing.com
Pay Per Click Advertising
Advertise Online w/ Pay Per Click Pricing. See Results In 7 Days!
NetworkSolutions.com
Advertise Online w/ Pay Per Click Pricing. See Results In 7 Days!
NetworkSolutions.com
Listings
BUBL Journals: Journal of Marketing for Higher Education
Table and contents and abstracts for Hawthorn Press' "Journal of Marketing for Higher Education."
bubl.ac.uk
Table and contents and abstracts for Hawthorn Press' "Journal of Marketing for Higher Education."
bubl.ac.uk
Action Plan Marketing
Marketing consultancy helping professional service businesses attract new clients.
www.actionplan.com
Marketing consultancy helping professional service businesses attract new clients.
www.actionplan.com
Allegiance for Associations
Alexandria, Virginia-based company providing segmentation & one-to-one marketing program specifically designed for associations by Dale Paulson, PhD.
www.allegianceassociations.com
Alexandria, Virginia-based company providing segmentation & one-to-one marketing program specifically designed for associations by Dale Paulson, PhD.
www.allegianceassociations.com
American Society of Association Executives (ASAE)
Washington D.C. organization dedicated to enhancing the professionalism and competency of association executives, promoting excellence in association management, and increasing the effectiveness of associations.
www.asaenet.org
Washington D.C. organization dedicated to enhancing the professionalism and competency of association executives, promoting excellence in association management, and increasing the effectiveness of associations.
www.asaenet.org
Avalon Communications
Integrated marketing communications company for small and mid-sized service businesses.
www.avaloncommunications.net
Integrated marketing communications company for small and mid-sized service businesses.
www.avaloncommunications.net
Better Business Bureau
Philanthropic Advisory Service of the Council of Better Business Bureaus.
www.bbb.org
Philanthropic Advisory Service of the Council of Better Business Bureaus.
www.bbb.org
Berkeley PR International
Full-service international marketing agency working with high tech companies expanding their operations into the European market.
www.berkeleypr.com
Full-service international marketing agency working with high tech companies expanding their operations into the European market.
www.berkeleypr.com
Channel Strategies
Sales channel development consultancy specializing in hi-tech and information technology (IT).
www.channelstrategies.com
Sales channel development consultancy specializing in hi-tech and information technology (IT).
www.channelstrategies.com
CHEM Research GmbH
International marketing consultancy specializing in chemicals, technical products and related industrial sectors.
www.chem-research.com
International marketing consultancy specializing in chemicals, technical products and related industrial sectors.
www.chem-research.com
Proneta (UK)
Falmer, Brighton, high-technology marketing services company focusing on relationships, training, strategy & procurement.
proneta.co.uk
Falmer, Brighton, high-technology marketing services company focusing on relationships, training, strategy & procurement.
proneta.co.uk
Council on Foundations
A nonprofit membership association of grantmaking foundations and corporations that promotes knowledge, growth and action in philanthropy. Based in Washington, DC.
www.cof.org
A nonprofit membership association of grantmaking foundations and corporations that promotes knowledge, growth and action in philanthropy. Based in Washington, DC.
www.cof.org
Cooper Marketing Solutions
Company providing IT-focused publications and information-based direct mail marketing services for VARs, system integrators and CAD resellers.
www.coopermktg.com
Company providing IT-focused publications and information-based direct mail marketing services for VARs, system integrators and CAD resellers.
www.coopermktg.com
Designer Information Services
Professional company that promotes building products directly to architects and specifiers.
www.designerinfo.com
Professional company that promotes building products directly to architects and specifiers.
www.designerinfo.com
The Ellett Group
Austin, Texas marketing consulting firm providing integrated marketing solutions to technology companies.
www.ellettgroup.com
Austin, Texas marketing consulting firm providing integrated marketing solutions to technology companies.
www.ellettgroup.com
Fearon, Hepner and Rhodes
Database marketing firm providing information solutions to local, regional and national clients in healthcare, retail, real estate and the financial industries.
www.fhr-inc.com
Database marketing firm providing information solutions to local, regional and national clients in healthcare, retail, real estate and the financial industries.
www.fhr-inc.com
G2-Group.net Sales Intelligence
Sales consulting and training company serving high technology vendors and information brokers.
www.g2-group.net
Sales consulting and training company serving high technology vendors and information brokers.
www.g2-group.net
Hamilton Jones & Associates
Pro-active marketing organization specializing in North American sales, whose primary purpose is the development of representative and distributor sales organizations for the promotion of engineered technical products.
www.hamiltonjones.com
Pro-active marketing organization specializing in North American sales, whose primary purpose is the development of representative and distributor sales organizations for the promotion of engineered technical products.
www.hamiltonjones.com
Headcount
Field marketing specialists offering direct selling, database management, damage limitation, mystery shopping, sampling and exhibitions and promotions management.
www.headcount.co.uk
Field marketing specialists offering direct selling, database management, damage limitation, mystery shopping, sampling and exhibitions and promotions management.
www.headcount.co.uk
Hightechbiz
Consulting company specializing in technology marketing and e-business ventures. Headquartered in Los Angeles.
www.hightechbiz.com
Consulting company specializing in technology marketing and e-business ventures. Headquartered in Los Angeles.
www.hightechbiz.com
The Center for Strategy and Advocacy
Division of HLB Communications providing custom corporate and marketing communications strategies for nonprofit associations and organizations.
www.hlbcomm.com
Division of HLB Communications providing custom corporate and marketing communications strategies for nonprofit associations and organizations.
www.hlbcomm.com
Interactive Knowledge for Nonprofits Worldwide
A directory of key issues for nonprofit organizations. Based in Washington D.C.
www.iknow.org
A directory of key issues for nonprofit organizations. Based in Washington D.C.
www.iknow.org
Incite Marketing
Marketing firm for technology and management consulting companies, providing strategic planning, reserach, branding and sales management services. Based in South Norwalk, Connecticut.
www.incitemarketing.com
Marketing firm for technology and management consulting companies, providing strategic planning, reserach, branding and sales management services. Based in South Norwalk, Connecticut.
www.incitemarketing.com
Marketing Library Services
A publication providing information to professionals in all types of libraries with specific ideas for marketing services.
www.infotoday.com
A publication providing information to professionals in all types of libraries with specific ideas for marketing services.
www.infotoday.com
ISIS International, Inc.
International business development consultant for technology-based enterprises, headquartered in Monroe, Connecticut.
www.isisusa.com
International business development consultant for technology-based enterprises, headquartered in Monroe, Connecticut.
www.isisusa.com
Independent Service Network International - Service Industry Association
Atlanta, Georgia non-profit association of enterprises involved in the support of high-technology products in the marketplace formed to promote choices of services products & support of the customers who use them.
www.isni.org
Atlanta, Georgia non-profit association of enterprises involved in the support of high-technology products in the marketplace formed to promote choices of services products & support of the customers who use them.
www.isni.org
Information Technology Services Marketing Association (ITSMA)
Lexington, Massachusetts, international membership organization dedicated to raising the state of the art in services marketing & acting as a source for IT services marketing knowledge.
www.itsma.com
Lexington, Massachusetts, international membership organization dedicated to raising the state of the art in services marketing & acting as a source for IT services marketing knowledge.
www.itsma.com
Industrial marketing, business and manufacturing links from Koch Group
Industrial marketing, business and manufacturing links from Koch Group, industrial marketing consultants. Koch Group provides industrial marketing solutions for manufacturers.
www.kochgroup.com
Industrial marketing, business and manufacturing links from Koch Group, industrial marketing consultants. Koch Group provides industrial marketing solutions for manufacturers.
www.kochgroup.com
Lewis
International media relations and marketing consultancy for technology companies.
www.lewispr.com
International media relations and marketing consultancy for technology companies.
www.lewispr.com
Management Assistance Program for Nonprofits
A guide to build the capacity of nonprofit organizations to achieve mission-driven results. Based in St. Paul, Minnesota.
www.mapnp.org
A guide to build the capacity of nonprofit organizations to achieve mission-driven results. Based in St. Paul, Minnesota.
www.mapnp.org
Marketing Higher Education Newsletter
Monthly electronic newsletter showcasing various colleges and universities.
www.marketinged.com
Monthly electronic newsletter showcasing various colleges and universities.
www.marketinged.com
MC2 Marketing and Competitive Convergence
Marketing and sales consultants in industrial marketing offering product development, planning, customer relationship management and research.
www.mc2link.com
Marketing and sales consultants in industrial marketing offering product development, planning, customer relationship management and research.
www.mc2link.com
Mathis Earnest & Vandeventer (ME&V)
Advertising, public relations and fundraising services company located in Cedar Falls, Iowa.
www.meandv.com
Advertising, public relations and fundraising services company located in Cedar Falls, Iowa.
www.meandv.com
MedTies
Provider of a Web-based solution for physician recruiting, mailing and calling campaigns that compiles data from the AMA, DEA, state medical licensing boards and other sources.
www.medties.com
Provider of a Web-based solution for physician recruiting, mailing and calling campaigns that compiles data from the AMA, DEA, state medical licensing boards and other sources.
www.medties.com
Nonprofit Mining Company
Information about exploring nonprofit charitable organizations, from your About.com.
nonprofit.miningco.com
Information about exploring nonprofit charitable organizations, from your About.com.
nonprofit.miningco.com
Market Measures Interactive (MMI)
Primary healthcare research company delivering marketing insight on therapeutic classes and customer segments.
www.mmi-research.com
Primary healthcare research company delivering marketing insight on therapeutic classes and customer segments.
www.mmi-research.com
Tourism Educational Materials - Tourism Marketing
Paper by Edward M. Mahoney & Gary R. Warnell, 1987, offered by Michigan State University Extension.
www.msue.msu.edu
Paper by Edward M. Mahoney & Gary R. Warnell, 1987, offered by Michigan State University Extension.
www.msue.msu.edu
National Council of Nonprofit Associations
Located in Washington, DC, NCNA is a network of 41 state and regional associations with a collective membership of more than 20,000 community nonprofits.
www.ncna.org
Located in Washington, DC, NCNA is a network of 41 state and regional associations with a collective membership of more than 20,000 community nonprofits.
www.ncna.org
Alliance of Nonprofit Mailers
A national coalition of nonprofit organizations sharing a vested interest in nonprofit postal policy. Located in Washington D.C.
www.nonprofitmailers.org
A national coalition of nonprofit organizations sharing a vested interest in nonprofit postal policy. Located in Washington D.C.
www.nonprofitmailers.org
Internet Non-Profit Center
Information for and about nonprofit organizations. Based in Seattle, Washington.
www.nonprofits.org
Information for and about nonprofit organizations. Based in Seattle, Washington.
www.nonprofits.org
NPO Net
A local destination area to build a sense of community and collaboration among Chicago-area nonprofits while providing a hub to bring other on-line resources within easy reach.
npo.net
A local destination area to build a sense of community and collaboration among Chicago-area nonprofits while providing a hub to bring other on-line resources within easy reach.
npo.net
National Society of Fund Raising Executives (NSFRE)
Not-for-profit individual member association that advances philanthropy through education, training and advocacy based on research and a Code of Ethical Principles and Standards of Professional Practice.
www.nsfre.org
Not-for-profit individual member association that advances philanthropy through education, training and advocacy based on research and a Code of Ethical Principles and Standards of Professional Practice.
www.nsfre.org
Pieter van Weenen & Co.
Industrial marketing and sales consultancy with emphasis on the process chain and expertise in manufacturing technologies and logistical concept solutions.
www.patent-marketing.com
Industrial marketing and sales consultancy with emphasis on the process chain and expertise in manufacturing technologies and logistical concept solutions.
www.patent-marketing.com
Ad\Vantage Pawluk
Online consortium of professionals providing high tech advertising, marketing and site design services.
www.pawluk.com
Online consortium of professionals providing high tech advertising, marketing and site design services.
www.pawluk.com
The Drucker Foundation
Official site of the Peter F. Drucker Foundation for Nonprofit Management designed to lead social sector organizations toward excellence in performance. Based in New York.
www.pfdf.org
Official site of the Peter F. Drucker Foundation for Nonprofit Management designed to lead social sector organizations toward excellence in performance. Based in New York.
www.pfdf.org
Chronicle of Philanthropy
News for non-profit organizations on grant seeking, foundations, fund raising, managing non-profit groups, technology, and non-profit jobs.
philanthropy.com
News for non-profit organizations on grant seeking, foundations, fund raising, managing non-profit groups, technology, and non-profit jobs.
philanthropy.com
Prime Marketing Publications
A publication that provides a range of services for those responsible for purchasing, advising on or marketing information technology. Based in the United Kingdom.
www.pmp.co.uk
A publication that provides a range of services for those responsible for purchasing, advising on or marketing information technology. Based in the United Kingdom.
www.pmp.co.uk
Promoting Public Causes, Inc.
Washington, D.C., marketing & communications consulting firm dedicated to advancing the philantropic efforts of corporations, nonprofit organizations & government agencies.
www.publiccauses.com
Washington, D.C., marketing & communications consulting firm dedicated to advancing the philantropic efforts of corporations, nonprofit organizations & government agencies.
www.publiccauses.com
QuayMedia
Private company offering marketing expertise and consultancy to software developers and pre-press vendors worldwide.
www.quaymedia.co.uk
Private company offering marketing expertise and consultancy to software developers and pre-press vendors worldwide.
www.quaymedia.co.uk
Re: Launch
Berkeley, California full-service sales & marketing consultancy to technology companies, providing packaging, positioning, promotion, advertising & sales services.
www.relaunch.com
Berkeley, California full-service sales & marketing consultancy to technology companies, providing packaging, positioning, promotion, advertising & sales services.
www.relaunch.com
Rockbridge Associates
Market research and consulting company providing customer satisfaction, product development and non-profit research services to organizations in the services and information sectors.
www.rockresearch.com
Market research and consulting company providing customer satisfaction, product development and non-profit research services to organizations in the services and information sectors.
www.rockresearch.com
Sales Alliance
Sales consultancy to technology firms providing training and management programs.
www.sales-alliance.com
Sales consultancy to technology firms providing training and management programs.
www.sales-alliance.com
SERVEnet
A resource center and premier alliance of 200+ organizations committed to increasing the quantity and quality of opportunities for young Americans to serve locally, nationally, or globally. Based in Washington D.C.
www.servenet.org
A resource center and premier alliance of 200+ organizations committed to increasing the quantity and quality of opportunities for young Americans to serve locally, nationally, or globally. Based in Washington D.C.
www.servenet.org
ISBM New Product Development Consortium - 5/12/1999
Minutes of the initial meeting, provided by the Institute for the Study of Business Markets (ISBM).
www.smeal.psu.edu
Minutes of the initial meeting, provided by the Institute for the Study of Business Markets (ISBM).
www.smeal.psu.edu
Sports Poll
Sports marketing resource; a Taylor Nelson Sofres Intersearch product.
www.sportspoll.com
Sports marketing resource; a Taylor Nelson Sofres Intersearch product.
www.sportspoll.com
Strand Marketing
Marketing services company for high-technology clients offering strategy development, marketing, advertising and promotion solutions.
www.strandmarketing.com
Marketing services company for high-technology clients offering strategy development, marketing, advertising and promotion solutions.
www.strandmarketing.com
Up2Right Consulting
Due diligence services in sales & marketing for technology/high-tech companies
www.up2research.com
Due diligence services in sales & marketing for technology/high-tech companies
www.up2research.com
Walker Innovations
Marketing and communications company specializing in the cable telecommunications industry.
www.walkerinnovations.com
Marketing and communications company specializing in the cable telecommunications industry.
www.walkerinnovations.com
National Charities Information Bureau
Promotes to inform contributors to make sound giving decisions. Based in New York.
webmaster@give.org
Promotes to inform contributors to make sound giving decisions. Based in New York.
webmaster@give.org
Society for Nonprofit Organizations
Serves as a resource for board members, paid staff, and volunteers who lead or help nonprofit organizations all around the world. Based in Madison, Wisconsin.
danenet.wicip.org
Serves as a resource for board members, paid staff, and volunteers who lead or help nonprofit organizations all around the world. Based in Madison, Wisconsin.
danenet.wicip.org
Women' s Philanthropy Institute
A nonprofit organization that educates and advances women as major donors and volunteer leaders for the nonprofit causes and institutions of their choosing. Based in Madison, Wisconsin.
www.women-philanthropy.org
A nonprofit organization that educates and advances women as major donors and volunteer leaders for the nonprofit causes and institutions of their choosing. Based in Madison, Wisconsin.
www.women-philanthropy.org
Yarnell Incorporated
Provides market research and consulting for high-tech companies.
www.yarnellresearch.com
Provides market research and consulting for high-tech companies.
www.yarnellresearch.com
China Market Segmentation
Accenture Article Explains China's Consumer Market. Register Today.
www.Accenture.com
Accenture Article Explains China's Consumer Market. Register Today.
www.Accenture.com
Market Segmentation
Market segmentation strategies to improve sales and market share
www.DecisionAnalyst.com
Market segmentation strategies to improve sales and market share
www.DecisionAnalyst.com
Salad Bowl Branding Blog
New trends, forecasts and resources for savvy brand builders
www.saladbowlbranding.com
New trends, forecasts and resources for savvy brand builders
www.saladbowlbranding.com
Guide to Targeting Industry Segments
Win customers and build profits by advertising to industry segments
Industry segmentation is a means of defining the types of businesses to which your company will offer products and services and try to win over as customers. Your services will be in demand by industries that have similar needs, so it is essential to identify and categorize the industry segments and vertical market segments that will make up your potential client base.
Targeting industry segments will help expand your business because you are only marketing to companies that are likely to require what you have to offer. This saves you time and money. Targeting vertical markets will be profitable when you:
1. Establish your niche as a provider of goods for a well defined industry segmentation.
2. Dominate a vertical market by becoming the lead supplier of their goods and services.
3. Keep up with the ongoing and expanding needs of your vertical market segmentation.
Targeting industry segments will help expand your business because you are only marketing to companies that are likely to require what you have to offer. This saves you time and money. Targeting vertical markets will be profitable when you:
1. Establish your niche as a provider of goods for a well defined industry segmentation.
2. Dominate a vertical market by becoming the lead supplier of their goods and services.
3. Keep up with the ongoing and expanding needs of your vertical market segmentation.
Action Steps
The best contacts and resources to help you get it done
Identify your industry segment
It is essential for any business to know what companies make up their vertical market segments. Tailor your marketing campaigns to the companies that are likely to work with you.
I recommend:
First Research, Inc. provides industry profiles to help determine which companies may be part of your industry market segment. Access profiles for every company in the United States or Canada with a free trial from Selectory.
Understand the needs of your vertical market
Your company must know what your clients need, and even what they don't realize they need. Make a personal connection with prospects to win them over. Show them not only what your company has to offer, but how your services will benefit them. Make offers that speak to them directly and solve business problems for them.
I recommend:
Include personalized messages on your website to your target customers with Valtira LLC. Try Listening Methods, a company that researches the opinions, needs and goals of your potential customer base. Quinetix helps you understand the needs of your clients so you can provide ongoing solutions.
Get your message out to your industrial market segments
Targeting industry segments via advertising is necessary to gain new clients and increase your profit margin. Work with a company that will help you with marketing to specific industry segments.
I recommend:
MyMarketingDept. Inc. assists small businesses to obtain sales meetings with potential clients. Elliance helps build your company brand and provides advertising to vertical markets. Faction Media is a full-service, business-to-business marketing company that guides you through the process of marketing to industry segments.
Tips & Tactics
Helpful advice for making the most of this Guide- Investigate how your competitors are advertising to industry segments that make up your vertical markets. Remain competitive with the pricing and special deals they offer.
- Produce a memorable logo or slogan that members of your industry segmentation will remember. When people have your company in mind, they are more likely to do business you.
