Action Steps
The best contacts and resources to help you get it done

Look up basic resources on common industry segmentation

Those businesses just starting up their web search can get news about the general practices of companies in industry segmentation from sites offering the broad strokes of market research to readers. This kind of news on vertical markets or segments of industries can be used as a springboard to more detailed research with the fundamentals of the process in mind.

I recommend: Find basic info on industrial market segments at pages like this Industry Segmentation Overview. Find more on marketing to industry segments at sites like Market Bearing.

Get news on international industry segmentation

One aspect of industry segmentation that gets some attention is international industry segmentation; with today's global economy, a lot of this 'cross-national' research is done by companies with a remote reach, where analysis is focused on a certain kind of export to specific destinations around the world. Look for the kind of industry segmentation 'case study' relevant to a stateside business that needs to go anywhere in today's market.

I recommend: Industry market segment specialist sites like Emerald can get readers authored articles on cross-national market segmentation and similar industry segmentation trends. Find more on industry segmentation across the board at B2B International.

Locate more on specific industry segmentation practices

Readers can also get a lot more on how industry segmentation gets done within various industries. Look for detailed pages offering the kind of hints and tips that the business can use for learning, training and practicing industry segmentation today and into the future.

I recommend: Get research, trends and analysis on industry segmentation from sites like The Infoshop online. Find out more about how businesses are targeting industry market segments from SlideShare.

Action Steps
The best contacts and resources to help you get it done

Identify your industry segment

It is essential for any business to know what companies make up their vertical market segments. Tailor your marketing campaigns to the companies that are likely to work with you.

I recommend: First Research, Inc. provides industry profiles to help determine which companies may be part of your industry market segment. Access profiles for every company in the United States or Canada with a free trial from Selectory.

Understand the needs of your vertical market

Your company must know what your clients need, and even what they don't realize they need. Make a personal connection with prospects to win them over. Show them not only what your company has to offer, but how your services will benefit them. Make offers that speak to them directly and solve business problems for them.

I recommend: Include personalized messages on your website to your target customers with Valtira LLC. Try Listening Methods, a company that researches the opinions, needs and goals of your potential customer base. Quinetix helps you understand the needs of your clients so you can provide ongoing solutions.

Get your message out to your industrial market segments

Targeting industry segments via advertising is necessary to gain new clients and increase your profit margin. Work with a company that will help you with marketing to specific industry segments.

I recommend: MyMarketingDept. Inc. assists small businesses to obtain sales meetings with potential clients. Elliance helps build your company brand and provides advertising to vertical markets. Faction Media is a full-service, business-to-business marketing company that guides you through the process of marketing to industry segments.

Helpful advice for making the most of this Guide

• •  Investigate how your competitors are advertising to industry segments that make up your vertical markets. Remain competitive with the pricing and special deals they offer.
• •  Produce a memorable logo or slogan that members of your industry segmentation will remember. When people have your company in mind, they are more likely to do business you.