Marketing software creates customized materials & offers marketing campaign analytics. View demo today.
Products | Solutions | Services | Demos
www.eloqua.com
Marketing software designed to manage prospects, create & execute marketing campaigns, manage responses & develop leads. View demo today.
www.sunbearsoftware.com
All-In-One Software Solution. Low Cost & Low Risk. Get A Free Demo!
See Demo | Request Info | Free Trial | See WebCast
www.SageCRMSolutions.com
Marketing Applications on Web for Mid-Size & Large Business. Try Free
www.quickbase.com
Get Outlook with Business Contact Manager.Try it online now for free.
Office.Microsoft.com/ContactManager
Compare marketing automation software using Capterra's free, comprehensive directory.
Capterra.com
Local marketing is easier with Saepio Enterprise. Ad builder, asset management, direct mail and more - all in one integrated marketing storefront.
www.saepio.com
Enterprise software for direct marketing, multi-channel campaign management, lead management, marketing resource management, analytics and reporting.
www.neolane.com
Download a complete marketing plan template. Quickly develop an effective marketing strategy for your business. 100% Customizable. Immediate Download.
www.Marketing-Plan-Success.com
Try the easy, affordable email marketing solution for small businesses. Manage email lists & track campaign results. Get a 60-day free trial.
www.ConstantContact.com
Manage multiple, local ad versions with powerful ad agency software.
www.saepio.com
Market to your customers and track their follow-on actions with Genius
www.Genius.com
Ad PR agency software. Web-based project management-accounting-time
www.eSilentPartner.com
Calhoun, Georgia computer services firm providing custom software development, Internet marketing, consulting and training services in sales, customer service support, and Internet operations; developed TM-Internet, a software for Internet prosp...
www.advancedis.net
Provider of sales automation and customer relationship management systems.
www.aknaf.com
Provder of strategic account management software, consulting and training.
www.andersonkinsella.com
Offers business plan software, reviews, sample plans, templates, Internet business plans and outlines.
www.brs-inc.com
Developer of integrated marketing software which includes closed-loop telemarketing, sales management, lead tracking and market share and promotional effectiveness modules. The software run on IBM PCs and compatibles. Provider of database mark...
www.coalesce.com
Developer of group response software designed to measure attitudes at large conferences and focus group software designed to measure group productivity. The software runs on IBM-compatible systems. Products are sold to multiple industries.
www.consensor.com
Developer of marketing survey analysis software and CRT interviewing software. The software is used for marketing research and survey analysis. The software runs on IBM PC and compatible computers. Products are sold to market research firms, ...
www.surveysystem.com
Developer of Prospect Management System(tm) and Enterprise Series(tm) integrated client/server marketing and sales software with applications for field sales support, market survey and research and analysis, telemarketing management, complex sel...
www.datacode.com
Provider of custom applications software programming services specializing in retail catalog and sales and marketing software. Services are provided to multiple industries.
www.epicsoftware.com
Try the easy, affordable email marketing solution for small businesses. Manage email lists & track campaign results. Get a 60-day free trial.
www.ConstantContact.com (Paid)
Provider of address processing solutions. Services include address standardization and correction, merge/purge, postal pre-sorts, database maintenance, list rental fulfillment, data entry and manual data correction. These services are provided...
www.globalz.com
Provider of consulting services concerning the application of information technology to sales, marketing and customer services automation. Services are provided to multiple industries both domestically and internationally.
www.ismguide.com
Provider of web technologies that design, develop and deliver Internet sites and portals. Products are sold to the financial, healthcare and high-tech industries. This company was capitalized by private investment.
www.interlink1.com
Provider of a suite of Internet-hosted applications to sales, marketing, and operations organizations in the high-tech, financial and healthcare industries.
www.interlink1.com
Computer-based business simulation software manufacturing company for application in the field of marketing, management and strategy.
www.interpretive.com
A suite of desktop software programs, including business-to-business case examples.
www.smeal.psu.edu
Software package offering an organized, professional framework for developing a marketing plan through a guided, step-by-step process.
www.paloalto.com
Download a complete marketing plan template. Quickly develop an effective marketing strategy for your business. 100% Customizable. Immediate Download.
www.Marketing-Plan-Success.com (Paid)
Local marketing is easier with Saepio Enterprise. Ad builder, asset management, direct mail and more - all in one integrated marketing storefront.
www.saepio.com (Paid)
Marketing software creates customized materials & offers marketing campaign analytics. View demo today.
Products | Solutions | Services | Demos
www.eloqua.com (Paid)
Marketing software designed to manage prospects, create & execute marketing campaigns, manage responses & develop leads. View demo today.
www.sunbearsoftware.com (Paid)
Provides marketing software to review, develop, implement and track marketing plans and projects. Online demo and marketing articles.
www.m4b.com.au(Paid)
Compare marketing automation software using Capterra's free, comprehensive directory.
Capterra.com (Paid)
Developer of marketing automation software, with a focus on lead-flow optimization. eLeads(tm) qualifies, prioritizes, assigns, routes and tracks sales leads. Software runs on Windows, PCs and compatibles. Products are sold to multiple indust...
www.marketsoft.com
Developer of MarketWare(tm) Version 4.2, an account management and sales information system designed to assist sales people in better managing their territories, coordinating their sales needs with their sales support team and strategically mana...
www.mktware.com
Developer of integrated and direct marketing software. Products are sold to marketers, catalogs, retail and manufactuering service providers. This company was capitalized by private investment.
www.mmlive.com
Enterprise software for direct marketing, multi-channel campaign management, lead management, marketing resource management, analytics and reporting.
www.neolane.com (Paid)
Provider of custom applications software programming services specializing in marketing and sales applications for IBM PC-compatible systems. Also provides web site development services.
www.paisite.com
Developer of Centrus(tm), software toolkit which helps companies reorganize their databases to improve marketing efforts. Products are sold to multiple industries.
www.qmsoft.com
All-In-One Software Solution. Low Cost & Low Risk. Get A Free Demo!
See Demo | Request Info | Free Trial | See WebCast
www.SageCRMSolutions.com (Paid)
Developer of HTML-based sales and marketing software. Software helps sales and marketing professionals manage a vast array of tasks such as activity scheduling and fulfillment and proposal generation and order entry, from the confines of a part...
www.salespage.com
Markets Margin Minder which is a set of Windows-based tools that allows individuals to work with their sales data directly on-line. Goal is to give the customer quick and clear access to data.
www.salient.com
Interactive strategic marketing plan software developed by William M. Luther.
wml-marketing.com
Developer of EDI compliance software and advertising applications software. The software runs on multiple platforms. Products are sold to multiple industries. This company was capitalized by private investment.
www.unc.com
Developer of sales analysis/reporting software, investment management software, direct marketing software and account activity software. Software runs on multiple platforms. Products are sold to the consumer products and food industries. This...
www.vistacpg.com
|
Marketing Applications on Web for Mid-Size & Large Business. Try Free
www.quickbase.com
Get Outlook with Business Contact Manager.Try it online now for free.
Office.Microsoft.com/ContactManager
Guide to Marketing Software
Automate brainstorming, budgeting and benchmarking with marketing software |
 | |
Marketing Software Solutions
|
||
 |
 |
In fact, marketing software can help your business do many, many things. Among them:
1. Marketing plan software can help you build and execute a marketing plan.
2. Marketing software can help you do market research among new and existing customers.
3. Internet marketing software can help you create and implement online marketing campaigns.
4. Email marketing software can help you reach customers with email campaigns.
5. Marketing software can help you design creative for offline marketing efforts.
6. Marketing software can help you manage direct marketing campaigns.
7. Marketing automation software can help you automate marketing programs and processes.
8. Marketing software can help you track and measure your marketing success.
Action Steps
The best contacts and resources to help you get it done
Use marketing software to build a marketing plan
Marketing plan software can help you piece together a complete and professional marketing plan; with a few clicks of your mouse you can set marketing goals, budgets, milestones and benchmarks.
I recommend:
Essential marketing plan software includes programs like Marketing Plan Pro, Plan Write and Marketing Plan Success.
Use marketing software to do market research
CRM solutions are equal parts customer database and marketing software; use them to track leads, prospects and opportunities, and to collect customer data that will help you better target your marketing messages.
I recommend:
Popular CRM software applications like NetSuite CRM+, Sage SalesLogix and Salesforce Marketing include marketing automation software and can easily double as a marketing tool.
Use Internet marketing software to create Internet marketing campaigns
With Internet marketing software your business can design and implement a variety of Internet marketing efforts, including search engine marketing campaigns. Email marketing software, in particular, can help you market to consumers via their email inboxes.
I recommend:
Companies such as HubSpot and Eloqua offer robust Internet marketing software solutions that can help companies turn their websites into marketing tools. Meanwhile, companies like Constant Contact, iContact and Silverpop offer email marketing software that’s designed to convert email communications into strategic sales leads.
Use marketing software to design advertisements
Marketing software isn't just strategic; it's creative, too, and can be used to design advertisements both for online and offline marketing efforts.
I recommend:
Marketing software such as Headline Creator Pro, Headliner and NamePro can help you write marketing copy for advertisements while standard programs like Photoshop and Illustrator can help you design graphics for them.
Use marketing software to manage direct marketing strategies
If your sights are set on direct marketing, marketing software can handle your campaign from start to finish.
I recommend:
Direct marketing software like interlinkONE and Mail Order Manager can help you create and manage complete direct marketing campaigns, from conception and creation to delivery and fulfillment. Find more direct marketing software at Business.com.
Use marketing software to automate your marketing efforts
Marketing automation software kicks marketing plan software up a notch in order to put your marketing plan on autopilot; with it, you can promote your company without taking time off from running it.
I recommend:
Marketing automation software includes the above mentioned CRM solutions, as well as stand-alone enterprise marketing management (EMM) systems such as RightNow Marketing, MarketingPilot, SAS Marketing Automation and OpenBOX Marketing Campaign Management, which can automate a variety of marketing processes, including planning, budgeting and campaign management. See the marketing automation software directory at Business.com for more choices.
Tips & Tactics
Helpful advice for making the most of this Guide- Before you purchase marketing software, set a series of marketing goals and choose software designed to help you achieve them.
- A marketing consultant can help you select marketing software that will fit strategically into your marketing efforts.
- Choose marketing software that comes with a free trial and a solid warranty.
