Advertising with widgets can strengthen brand image and reach as more consumers use social networking sites as a home base when online. Portable web pages of your blog, profile page, home page, news, entertainment or setup decorations embed your company brand across viral networks and paid media. Widget placement reaches as many as 77% of Internet users and seems to be gaining momentum with new technologies in rich media.

Rich media widgets offer innovative advertisers scripting for ad dropdown boxes, animation, sound, small games and other interactive features. Your customers and site visitors will appreciate that they don’t have to leave your site to get to relevant content. Clickthrough reporting shows high results for advertising with widgets. Watch more big brand names network rich media ads across multiply platforms and get on board.

1. Find ad networks offering widget templates.

2. Get advertising with widgets design and reporting services.

3. Hire an advertising provider to help with your widget ad campaign.

Action Steps
The best contacts and resources to help you get it done

Find advertising with widgets information from an advertising network

Join an advertising network for the free widgets and the brand name networking opportunities. Always look for trusted developers to prevent security problems, and read the terms of use webpage.

I recommend: Widgetbox offers advertisers the opportunity to reach more than 56 million widget viewers with targeted widget campaigns and design options. Advertising.com's Widgnet advertising solution for revenue generation offers widget distribution with rich media ad technologies and in-widget advertising applications and network affiliates.

Get advertising with widgets services

Widgets advertising services offer professional reporting and tracking that fit your budget. Look for software-as-a-service platforms for instant access to your ad campaign results and expect some design services for added value.

I recommend: Interpolls offers widget metrics and rich media ad serving reporting services as well as many widget features like user streaming, ZIP Codes, RSS/XML feeds, personality quizzes, soundtracks, showtimes ticket cart and other flash features. Get DoubleClick’s rich media widget ads and DART for Advertisers to manage ads from trafficking systems design to marketing reporting.

Get advice on advertising with widgets provider experts

A widget provider company offers experience with advertising on social websites and layout sites so you can gain expose and earn money. Run a widget ad campaign from start to finish with a widget provider with network affiliates. Get the advertising with widgets list of techniques, including widget design with high-end animation, multi-platform delivery and analytics reporting. Expect to see big brand names in your provider's network.

I recommend: Gigya is a widget distribution network for brand advertisers distributing to over 150 million social media users with solutions for design, targeting, distribution, tracking and reporting and informative case studies. Clearspring provides widget creation and tracking as well as distribution and placement of your compelling content and brand name advertising. Slide distributes advertising on widgets based on popular Facebook applications.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Review advertising trade publications for tips about advertising with widgets.