QuickAddress Batch automatically cleans address databases to USPS CASS certified standards. Verify addresses on the front-end with QuickAddress Pro.
www.qas.com
All-In-One Software Solution. Low Cost & Low Risk. Get A Free Demo!
www.SageCRMSolutions.com
Choose the Right Sales Software. Download Free White Paper Today.
Microsoft-Partner.com/collins
Manage multiple, local ad versions with powerful ad agency software.
www.saepio.com
Marketing software for analytics, campaign management and email
www.SmartFocus.com
Marketing Applications on Web for Mid-Size & Large Business. Try Free
www.quickbase.com
Activate your customers w/database marketing & custom branded content.
www.RodaleCustomPub.com
Use Yahoo! Search to find customers when they're looking for you.
searchmarketing.yahoo.com
Retail marketing database system Hosted campaign mgmt. for retailers
www.CentricData.com
Get Outlook with Business Contact Manager.Try it online now for free.
Office.Microsoft.com/ContactManager
Easily Manage Pay Per Click Sign-up for Free Trial Account Now
www.Clickable.com
Increase Sales and Productivity. Do everything in one space. Free demo
www.spacemaster.com
QuickAddress Batch automatically cleans address databases to USPS CASS certified standards. Verify addresses on the front-end with QuickAddress Pro.
www.qas.com (Paid)
Developer of a suite of application development software and database management systems suited for direct response marketing and direct sales.
www.databasesystemscorp.com
Provider of marketing database design software products and services.
www.expeditemg.com
Developer of web hosting, database design and ecommerce software solutions.
www.prosolutionsinc.com
All-In-One Software Solution. Low Cost & Low Risk. Get A Free Demo!
www.SageCRMSolutions.com
Choose the Right Sales Software. Download Free White Paper Today.
Microsoft-Partner.com/collins
Manage multiple, local ad versions with powerful ad agency software.
www.saepio.com
Guide to Advertising and Marketing Database Software
Get optimal use from your marketing data with marketing database softwareExtending beyond your current customer base is one of the reasons you should purchase advertising and marketing database software. It isn't enough just to maintain information about your present customers, which is basically what customer relationship management software (CRM) allows you to do. You need to manage your data effectively to target a market and create a campaign that will reach potential customers. You also need to track results to determine the effectiveness of your campaign. Therefore, before purchasing an advertising database software, you should look for the following:
- Database marketing software integration for optimal functionality.
- An analytical feature that tracks the efficiency of your marketing campaigns.
- Simplicity in managing your marketing data.
Action Steps
The best contacts and resources to help you get it done
Look for an advertising database solution that fully integrates your marketing information
You want a marketing database program that not only maintains demographics on your customer base and targeted market but also lets you customize your data to reach your potential market based on a set of variables that you can add to. This ensures that your direct mail campaigns are as broad as you need them to be. You also want integration with existing systems, including Excel and Outlook to give you full functionality.
I recommend:
Biz-Tech Software manages your customer database and captures information to help you better target your market. Marketing functions include tracking sales and call cycling. You can also import data from Excel files or Outlook.
Choose advertising and marketing database software that provides analytical market data
You want a software that not only provides customer demographics but also profiles potential customers, intersects types of purchasing behavior and offers predictive analysis.
I recommend:
Pinpoint provides predictive data analysis in addition to data mining features, profiling, field statistics and campaign management.
Buy database software for marketing that is easy to use
Not only should your marketing database software be powerful but easy to use as well. Simplicity ensures smooth data management. Look for flexibility as well as efficiency.
I recommend:
MarketingPilot Marketing Software enables easy and optimal marketing resource management. Its features include campaign and project management as well as tracking tools for advertising media.
Tips & Tactics
Helpful advice for making the most of this Guide- Take advantage of any free trials that can be ancillary to many advertising databases. One web-based solution is QuickBase, which includes a tracking spreadsheet, document management and an e-mail calendar among its many features.
