Advertising and Marketing Database Software 

Home » Directory » Advertising & Marketing » Software » Databases
Offering advertising and marketing database software.
Database Cleansing Software
CASS certified database cleansing software. Accurate & easy to use. CASS Certified.
www.qas.com
Sales and marketing software
Want to Improve Sales Success? Try a Free Sales Acceleration Kit!
www.Oracle.com/CRMonDemand
Electronic Marketing Tool
We Make OnDemand Marketing Easy and Automated. Don't Wait - Learn More!
www.silverpop.com/b2b
Online Database Software
Get Up and Running with QuickBase Try our Database Software for Free!
www.QuickBase.com
MarketingPIlot Software
The leading integrated marketing software suite. Contact Us Today!
www.marketingpilot.com
Sales and Marketing Power
Automate Your Online Marketing and Boost ROI. Download the Guide Now.
Lyris.com/The_Holy_Grail
Advertising Program
The Art Institutes - Get Info on the Advertising Program.
www.artinstitutes.edu
Sales And Marketing Software
Free Quotes From Multiple Vendors Compare and Save Today!
BuyerZone.com
Get Relevant.Get Results.
Engage customers with relevant dialogue at just the right time.
www.nimblefish.com
Free Database Download
Get the database that powers the world's most complex applications.
www.Objectivity.com
B2B Marketing Lists
E-Mail, Phone and Postal Lists. Order from a professional broker
www.ProspectsToGo.com
Search with SAAS
You have data, you need search. Add instant search to your app!
developer.xoopit.com
Related Business Topics
click here
A-Z Advertising and Marketing Database Software Provider Directory
0-9 | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
D
Database Systems Corp
Developer of a suite of application development software and database management systems suited for direct response marketing and direct sales.
www.databasesystemscorp.com
E
Expedite Marketing
Provider of marketing database design software products and services.
www.expeditemg.com
L
Lencom
Developer of software for bulk email marketing and databases.
www.lencom.com
P
ProSolutions
Developer of web hosting, database design and ecommerce software solutions.
www.prosolutionsinc.com
Q
Database Cleansing Software
CASS certified database cleansing software. Accurate & easy to use. CASS Certified.
www.qas.com
Sales and marketing software
Want to Improve Sales Success? Try a Free Sales Acceleration Kit!
www.Oracle.com/CRMonDemand
Electronic Marketing Tool
We Make OnDemand Marketing Easy and Automated. Don't Wait - Learn More!
www.silverpop.com/b2b
Online Database Software
Get Up and Running with QuickBase Try our Database Software for Free!
www.QuickBase.com

close window
Guide author

Guide to Advertising and Marketing Database Software

Get optimal use from your marketing data with marketing database software

By Sharon Cullars

Marketing data is necessary to grow a business, and one way to ensure you are getting the most from your data is through database marketing software. Advertising databases help you organize and integrate collected information about your company, your customers, your inventory and other relevant data. Optimal integration then allows you to create a strategy to maintain your present customer base as well as directly market to other potential customers.

Extending beyond your current customer base is one of the reasons you should purchase advertising and marketing database software. It isn't enough just to maintain information about your present customers, which is basically what customer relationship management software (CRM) allows you to do. You need to manage your data effectively to target a market and create a campaign that will reach potential customers. You also need to track results to determine the effectiveness of your campaign. Therefore, before purchasing an advertising database software, you should look for the following:
  1. Database marketing software integration for optimal functionality.
  2. An analytical feature that tracks the efficiency of your marketing campaigns.
  3. Simplicity in managing your marketing data.

Action Steps
The best contacts and resources to help you get it done


Look for an advertising database solution that fully integrates your marketing information

You want a marketing database program that not only maintains demographics on your customer base and targeted market but also lets you customize your data to reach your potential market based on a set of variables that you can add to. This ensures that your direct mail campaigns are as broad as you need them to be. You also want integration with existing systems, including Excel and Outlook to give you full functionality.

I recommend: Biz-Tech Software manages your customer database and captures information to help you better target your market. Marketing functions include tracking sales and call cycling. You can also import data from Excel files or Outlook.

Choose advertising and marketing database software that provides analytical market data

You want a software that not only provides customer demographics but also profiles potential customers, intersects types of purchasing behavior and offers predictive analysis.

I recommend: Pinpoint provides predictive data analysis in addition to data mining features, profiling, field statistics and campaign management.

Buy database software for marketing that is easy to use

Not only should your marketing database software be powerful but easy to use as well. Simplicity ensures smooth data management. Look for flexibility as well as efficiency.

I recommend: MarketingPilot Marketing Software enables easy and optimal marketing resource management. Its features include campaign and project management as well as tracking tools for advertising media.

Tips & Tactics

Helpful advice for making the most of this Guide

  • •  Take advantage of any free trials that can be ancillary to many advertising databases. One web-based solution is QuickBase, which includes a tracking spreadsheet, document management and an e-mail calendar among its many features.

FEATURED LISTINGS
Database Cleansing Software
CASS certified database cleansing software. Accurate & easy to use. CASS Certified.
Directory Listings  |  Web Listings  |  Advertise With Us
Find Local Results Near

What WorksTM for Advertising & Marketing

Guide author

Advertising and Marketing Database Software

Get optimal use from your marketing data with marketing database software.
Marketing data is necessary to grow a business, and one way to ensure you are getting the most from your data is through database marketing software. Advertising databases help you organize and integrate collected information about your company, your customers, your inventory and other relevant data. Optimal integration then allows you to create a strategy to maintain your present customer base as well as directly market to other ... Read more
What Works for Business Newsletter

Get fresh ideas for managing & growing your business.

Click here to view a sample issue

Popular Search Terms