Compare marketing automation software using Capterra's free, comprehensive directory.
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Winner of Web 2.0 Award for Best Marketing Application! Get Free Trial & See Why iContact Makes Email Marketing Easier.
www.iContact.com/Email_Marketing
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The Right CRM Software. Winner of multiple 2008 CRM Magazine Awards!
RightNow.com
Vtrenz is The Leading On-Demand Mktg. Automation Software Provider
www.Vtrenz.com
Marketing Software for efficient planning, operations, controlling
www.brandmaker.com
Boost Sales Calls by 50%! Increase Calls, Book More Appointments.
www.VanillaSoft.com
All-In-One Software Solution. Low Cost & Low Risk. Get A Free Demo!
www.SageCRMSolutions.com
Online systems to version branded print, web banners, tv, email, more
www.pica9.com
Marketing Applications on Web for Mid-Size & Large Business. Try Free
www.QuickBase.com
Capterra marketing automation software directory helps IT buyers find, compare, and research marketing automation software solutions.
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Compare marketing automation software using Capterra's free, comprehensive directory.
Capterra.com
Find Ways to Deliver Better Prospects & Lead Management Tactics to Your Business - Track Conversions, See Results & Increased Revenue with Eloqua!
www.eloqua.com
Winner of Web 2.0 Award for Best Marketing Application! Get Free Trial & See Why iContact Makes Email Marketing Easier.
www.iContact.com/Email_Marketing
Enterprise software for direct marketing, multi-channel campaign management, lead management, marketing resource management, analytics and reporting.
www.neolane.com
Leading provider of financial crime and compliance software to the global financial services industry, with enterprise solutions for anti-money laundering, counter-terrorist financing and fraud prevention.
www.norkom.com
Local marketing is easier with Saepio Enterprise. Ad builder, asset management, direct mail and more - all in one integrated marketing storefront.
www.saepio.com
Provides a closed loop solution for campaign planning, execution and results measurement.
www.soffront.com
Provider of marketing automation software for manufacturing, financial services, consumer-packaged goods, and technology companies.
www.tagteam.com
The Right CRM Software. Winner of multiple 2008 CRM Magazine Awards!
RightNow.com
Vtrenz is The Leading On-Demand Mktg. Automation Software Provider
www.Vtrenz.com
Marketing Software for efficient planning, operations, controlling
www.brandmaker.com
Guide to Marketing Automation Software
Save money and increase sales with the right marketing automation softwareMarketing automation software can help businesses streamline their marketing efforts, by communicating more effectively with their target audience through the use of tools like automatic email marketing, making their targeting more precise and saving time and money. Marketing automation systems are a subcategory of customer relationship management, or CRM.
Key features of automated marketing include:
- Lead development and tracking.
- Multi-tiered campaign management, including automatic email marketing.
- In-depth analysis of campaign results.
- Database and list management.
Action Steps
The best contacts and resources to help you get it done
Integrate your marketing automation software with other CRM systems
If your company has other CRM systems in place, the process will be even more efficient if your marketing automation software integrates seamlessly with these systems. The transition will be smoother and quicker, and you'll ensure you're getting the most out of your CRM marketing tool.
I recommend:
The Soffront CRM Portal combines multiple CRM applications in a single interface.
Look for vendor relationship management capabilities
Even in-house marketing teams interact with outside vendors, everyone from printers to graphic designers. By choosing a marketing automation solution with vendor management capabilities, your team can track all marketing-related activities, and give them the information they need to decide when and how to outsource work.
I recommend:
NetSuite offers both marketing automation software and vendor relationship software.
Learn about on-premise vs. hosted automated marketing
There are two kinds of marketing information systems: on-premise and hosted/on-demand. An on-premise marketing automation solution is installed at the company and managed by company employees. The company's IT staff install and maintain the system, and integrate it with other systems already in place. With hosted software, a third party purchases, installs and maintains the system off-site, and the company accesses the system via the Internet. For many businesses, hosted hosted marketing information systems are more affordable and easier to use than on-premise systems
I recommend:
Purchase on-demand marketing automation software by Salesboom, which offers a free 30-day trial
Look at email marketing automation
Automated email marketing is necessary for marketers working on a large-scale direct marketing campaign. Look at marketing automation software specifically geared towards email campaigns.
I recommend:
RightNow Marketing includes the ability to track and customize emails. CampaignBuilder is an enterprise-level marketing automation solution with campaign reporting, real-time tracking and more.
Tips & Tactics
Helpful advice for making the most of this Guide- To get the best deal on marketing automation software, ask the provider about discounts. Many companies have a standard discount they offer potential clients--if you ask. Also, offer to serve a reference for the provider, some companies offer a discount to clients who will endorse their product. Just make sure this doesn't conflict with your company's policies. In addition, some hosted marketing automation providers offer lower monthly rates if you sign up for a longer contract. If you can't negotiate lower charges, see if you can negotiate extras, such as free training or implementation.
