Business.com
Buy Buy
Home » Directory » Advertising & Marketing » Software » Marketing Automation

Marketing Automation Software

Providers of marketing automation software and related products.
Marketing Automation Software
Marketing automation software ensures you deliver customized messages at the right time. View demo today.
Products | Solutions | Services | Demos
www.eloqua.com
Marketing Automation Software Directory
Compare marketing automation software using Capterra's free, comprehensive directory.
Capterra.com
Sage CRM Solutions: Marketing Automation
CRM to Drive Marketing Performance & Increase Results. Try A Demo Today!
See Demo | Request Info | Free Trial | See WebCast
www.SageCRMSolutions.com
Marketing Automation
Inexpensive web tool designed to manage marketing projects & teams
www.robohead.net
Marketing Automation
Learn how marketing automation can increase sales for your business.
www.SoftVu.com
Sales Automation
Complete Solution - All the Tools You've Dreamed of. Free Trial/Demo!
www.salesforce.com
Marketing Automation Software
Provides direct marketing software designed to manage prospects, create and execute marketing campaigns, automate responses, and develop leads.
www.sunbearsoftware.com
Marketing Automation Software
Marketing Automation Software offering hosted solution for creating, sending, & tracking email campaigns & newsletters. Download today.
www.lyris.com
Email Marketing
Try the easy, affordable email marketing solution for small businesses. Manage email lists & track campaign results. Get a 60-day free trial.
www.ConstantContact.com
CRM: Strategic Advantage
Get Free Trials, Demos, and Case Studies of Microsoft Dynamics CRM
www.Microsoft.com/EveryoneGetsIt
Marketing Software
Web-Based Software from HubSpot Affordable, Easy to Use, No IT
www.HubSpot.com
Compare Top 10 Mktg Apps
2008 Top 10 Marketing Automation Software Rankings. Get Free Report.
Business-Software.com/Top10Report
Listings
Capterra
Capterra marketing automation software directory helps IT buyers find, compare, and research marketing automation software solutions.
www.capterra.com
Email Marketing
Try the easy, affordable email marketing solution for small businesses. Manage email lists & track campaign results. Get a 60-day free trial.
www.ConstantContact.com (Paid)
Marketing Automation Software
Marketing automation software ensures you deliver customized messages at the right time. View demo today.
Products | Solutions | Services | Demos
www.eloqua.com (Paid)
Marketing Automation Software
Provides direct marketing software designed to manage prospects, create and execute marketing campaigns, automate responses, and develop leads.
www.sunbearsoftware.com (Paid)
Marketing Automation Software
Marketing Automation Software offering hosted solution for creating, sending, & tracking email campaigns & newsletters. Download today.
www.lyris.com (Paid)
Marketing Automation Software Directory
Compare marketing automation software using Capterra's free, comprehensive directory.
Capterra.com (Paid)
Norkom Technologies
Leading provider of financial crime and compliance software to the global financial services industry, with enterprise solutions for anti-money laundering, counter-terrorist financing and fraud prevention.
www.norkom.com
Sage CRM Solutions: Marketing Automation
CRM to Drive Marketing Performance & Increase Results. Try A Demo Today!
See Demo | Request Info | Free Trial | See WebCast
www.SageCRMSolutions.com (Paid)
Soffront Marketing Automation
Provides a closed loop solution for campaign planning, execution and results measurement.
www.soffront.com
TagTeam
Provider of marketing automation software for manufacturing, financial services, consumer-packaged goods, and technology companies.
www.tagteam.com
Marketing Automation
Inexpensive web tool designed to manage marketing projects & teams
www.robohead.net
Marketing Automation
Learn how marketing automation can increase sales for your business.
www.SoftVu.com
Sales Automation
Complete Solution - All the Tools You've Dreamed of. Free Trial/Demo!
www.salesforce.com

Guide to Marketing Automation Software

Save money and increase sales with the right marketing automation software


Marketing to today's consumers is more complex than ever. Many businesses rely on a mix of marketing activities, including advertising, trade shows, direct marketing systems and e-mail campaigns. But coordinating these efforts can tax a company's financial and human resources.

Marketing automation software can help businesses streamline their marketing efforts, by communicating more effectively with their target audience through the use of tools like automatic email marketing, making their targeting more precise and saving time and money. Marketing automation systems are a subcategory of customer relationship management, or CRM.

Key features of automated marketing include:
  1. Lead development and tracking.
  2. Multi-tiered campaign management, including automatic email marketing.
  3. In-depth analysis of campaign results.
  4. Database and list management.


Action Steps

The best contacts and resources to help you get it done

Integrate your marketing automation software with other CRM systems If your company has other CRM systems in place, the process will be even more efficient if your marketing automation software integrates seamlessly with these systems. The transition will be smoother and quicker, and you'll ensure you're getting the most out of your CRM marketing tool.

I recommend:  The Soffront CRM Portal combines multiple CRM applications in a single interface.

Look for vendor relationship management capabilities Even in-house marketing teams interact with outside vendors, everyone from printers to graphic designers. By choosing a marketing automation solution with vendor management capabilities, your team can track all marketing-related activities, and give them the information they need to decide when and how to outsource work.

I recommend:  NetSuite offers both marketing automation software and vendor relationship software.

Learn about on-premise vs. hosted automated marketing There are two kinds of marketing information systems: on-premise and hosted/on-demand. An on-premise marketing automation solution is installed at the company and managed by company employees. The company's IT staff install and maintain the system, and integrate it with other systems already in place. With hosted software, a third party purchases, installs and maintains the system off-site, and the company accesses the system via the Internet. For many businesses, hosted hosted marketing information systems are more affordable and easier to use than on-premise systems

I recommend:  Purchase on-demand marketing automation software by Salesboom, which offers a free 30-day trial

Look at email marketing automation Automated email marketing is necessary for marketers working on a large-scale direct marketing campaign. Look at marketing automation software specifically geared towards email campaigns.

I recommend:  RightNow Marketing includes the ability to track and customize emails. CampaignBuilder is an enterprise-level marketing automation solution with campaign reporting, real-time tracking and more.

Tips & Tactics

Helpful advice for making the most of this Guide
  • To get the best deal on marketing automation software, ask the provider about discounts. Many companies have a standard discount they offer potential clients--if you ask. Also, offer to serve a reference for the provider, some companies offer a discount to clients who will endorse their product. Just make sure this doesn't conflict with your company's policies. In addition, some hosted marketing automation providers offer lower monthly rates if you sign up for a longer contract. If you can't negotiate lower charges, see if you can negotiate extras, such as free training or implementation.

Directory Listings  |  Web Listings  |  Advertise With Us
Checkmark

How-To Guide from WORK.COM

By Lea Terry
Save money and increase sales with the right marketing automation software.
Marketing to today's consumers is more complex than ever. Many businesses rely on a mix of marketing activities, including advertising, trade shows, direct marketing systems and e-mail campaigns. But coordinating these efforts can tax a ... Read more
Sponsored Links

B2B search marketing Free B2B search marketing whitepaper, 2008 B2B Search Marketing Strategy Guide: Advice From the Pros.
To advertise on Business.com, click here

Refine Your Search

Subscribe to

Try our free weekly WhatWorks
newsletter, with business how-to advice
& resources from Work.com.

click here to view a sample issue

Advertising Center | Advertiser Login | Featured Listings | Sales and Marketing | News
© 2008 Business.com, Inc. All Rights Reserved. Privacy | Terms Of Use | Help | About Us | Jobs | Work.com