Marketing Automation Software 

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Providers of marketing automation software and related products.
SageCRM Marketing Automation and Campaign Management
Track the Right Customers and Execute More Effective Marketing Campaigns. Get Marketing Results Today with Sage CRM Solutions. View Demo Today!
See Demo | Request Info | Free Trial | See WebCast
www.SageCRMSolutions.com
SAS Marketing Automation Software
Let the Experts Help you Simplify & Streamline your Marketing Efforts! SAS Marketing Automation Helps You Create, Modify & Manage Marketing Campaigns.
White papers | Podcasts | Customer Success
www.SAS.com
Free Landing Page Templates and Email Companions
Need a shortcut to better Pay-Per-Click Marketing Conversions? You've got it! Get five of our proven Landing Page & Email Templates free.
Lyris.com
B2B Marketing Automation
Benefits of Marketing Automation & 5 Questions to Ask Before Purchase.
Marketo.com/Marketing-Automation
B2B Marketing Automation
Accelerate Sales Pipeline w/ Genius Marketing Automation. Demo Today!
www.Genius.com/MarketingAutomation
Advertising Automation
Slash Marketing Production Costs Using Adbuilder for All Media Types
www.pica9.com
Marketing Automation Software Directory
Compare marketing automation software using Capterra's free, comprehensive directory.
Capterra.com
Sage SalesLogix Solutions
Effectively Integrate Marketing & Sales W/Sage SalesLogix- View Demo
www.SageNorthAmerica.com
Marketing Automation
Easy to Deploy ICM Solutions By EMC Free 15 Minute Interactive Guide.
www.emc.com
MarketingPilot Software
The leading integrated enterprise marketing managment software suite
www.marketingpilot.com
SAS® Marketing Automation
Be a Smarter Marketer by Making Smarter Choices-See how in Webcast
www.SAS.com
CRM Marketing Solutions
Discounted Pricing for MS CRM Software, Implementation & Training
www.systematicainc.com
Related Business Topics
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A-Z Marketing Automation Software Provider Directory
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Capterra
Capterra marketing automation software directory helps IT buyers find, compare, and research marketing automation software solutions.
www.capterra.com
Marketing Automation Software Directory
Compare marketing automation software using Capterra's free, comprehensive directory.
Capterra.com
G
Genius.com Inc
Genius marketing automation & email marketing solutions let both marketing & sales identify and connect with their best prospects in real time. No IT.
www.genius.com
Strata Company
As business and marketing systems experts, Strata creates custom solutions that meet your needs and streamline and automate your business processes.
www.gostrata.com
L
Free Landing Page Templates and Email Companions
Need a shortcut to better Pay-Per-Click Marketing Conversions? You've got it! Get five of our proven Landing Page & Email Templates free.
Lyris.com
M
Marketing Automation 101
Get Campaign Execution, Lead Qualification, and Closed Loop Marketing ROI Analytics all On Demand. Download the Buyer's Guide to Marketing Automation.
www.marketbright.com
N
Norkom Technologies
Leading provider of financial crime and compliance software to the global financial services industry, with enterprise solutions for anti-money laundering, counter-terrorist financing and fraud prevention.
www.norkom.com
S
Marketing Automation Software
Local marketing is easier with Saepio Enterprise. Ad builder, asset management, direct mail and more - all in one integrated marketing storefront.
www.saepio.com
SageCRM Marketing Automation and Campaign Management
Track the Right Customers and Execute More Effective Marketing Campaigns. Get Marketing Results Today with Sage CRM Solutions. View Demo Today!
www.SageCRMSolutions.com
SAS Marketing Automation Software
Let the Experts Help you Simplify & Streamline your Marketing Efforts! SAS Marketing Automation Helps You Create, Modify & Manage Marketing Campaigns.
www.SAS.com
Soffront Marketing Automation
Provides a closed loop solution for campaign planning, execution and results measurement.
www.soffront.com
T
TagTeam
Provider of marketing automation software for manufacturing, financial services, consumer-packaged goods, and technology companies.
www.tagteam.com
B2B Marketing Automation
Benefits of Marketing Automation & 5 Questions to Ask Before Purchase.
Marketo.com/Marketing-Automation
B2B Marketing Automation
Accelerate Sales Pipeline w/ Genius Marketing Automation. Demo Today!
www.Genius.com/MarketingAutomation
Advertising Automation
Slash Marketing Production Costs Using Adbuilder for All Media Types
www.pica9.com

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Guide author

Guide to Marketing Automation Software

Save money and increase sales with the right marketing automation software

By Lea Terry, Freelance Journalist / Copywriter

Marketing to today's consumers is more complex than ever. Many businesses rely on a mix of marketing activities, including advertising, trade shows, direct marketing systems and e-mail campaigns. But coordinating these efforts can tax a company's financial and human resources.

Marketing automation software can help businesses streamline their marketing efforts, by communicating more effectively with their target audience through the use of tools like automatic email marketing, making their targeting more precise and saving time and money. Marketing automation systems are a subcategory of customer relationship management, or CRM.

Key features of automated marketing include:
  1. Lead development and tracking.
  2. Multi-tiered campaign management, including automatic email marketing.
  3. In-depth analysis of campaign results.
  4. Database and list management.

Action Steps
The best contacts and resources to help you get it done


Integrate your marketing automation software with other CRM systems

If your company has other CRM systems in place, the process will be even more efficient if your marketing automation software integrates seamlessly with these systems. The transition will be smoother and quicker, and you'll ensure you're getting the most out of your CRM marketing tool.

I recommend: The Soffront CRM Portal combines multiple CRM applications in a single interface.

Look for vendor relationship management capabilities

Even in-house marketing teams interact with outside vendors, everyone from printers to graphic designers. By choosing a marketing automation solution with vendor management capabilities, your team can track all marketing-related activities, and give them the information they need to decide when and how to outsource work.

I recommend: NetSuite offers both marketing automation software and vendor relationship software.

Learn about on-premise vs. hosted automated marketing

There are two kinds of marketing information systems: on-premise and hosted/on-demand. An on-premise marketing automation solution is installed at the company and managed by company employees. The company's IT staff install and maintain the system, and integrate it with other systems already in place. With hosted software, a third party purchases, installs and maintains the system off-site, and the company accesses the system via the Internet. For many businesses, hosted hosted marketing information systems are more affordable and easier to use than on-premise systems

I recommend: Purchase on-demand marketing automation software by Salesboom, which offers a free 30-day trial

Look at email marketing automation

Automated email marketing is necessary for marketers working on a large-scale direct marketing campaign. Look at marketing automation software specifically geared towards email campaigns.

I recommend: RightNow Marketing includes the ability to track and customize emails. CampaignBuilder is an enterprise-level marketing automation solution with campaign reporting, real-time tracking and more.

Tips & Tactics

Helpful advice for making the most of this Guide

  • •  To get the best deal on marketing automation software, ask the provider about discounts. Many companies have a standard discount they offer potential clients--if you ask. Also, offer to serve a reference for the provider, some companies offer a discount to clients who will endorse their product. Just make sure this doesn't conflict with your company's policies. In addition, some hosted marketing automation providers offer lower monthly rates if you sign up for a longer contract. If you can't negotiate lower charges, see if you can negotiate extras, such as free training or implementation.

FEATURED LISTINGS
SageCRM Marketing Automation and Campaign Management
Track the Right Customers and Execute More Effective Marketing Campaigns. Get Marketing Results Today with Sage CRM Solutions. View Demo Today!
See Demo | Request Info | Free Trial | See WebCast
SAS Marketing Automation Software
Let the Experts Help you Simplify & Streamline your Marketing Efforts! SAS Marketing Automation Helps You Create, Modify & Manage Marketing Campaigns.
White papers | Podcasts | Customer Success
Free Landing Page Templates and Email Companions
Need a shortcut to better Pay-Per-Click Marketing Conversions? You've got it! Get five of our proven Landing Page & Email Templates free.
Marketing Automation Software Directory
Compare marketing automation software using Capterra's free, comprehensive directory.
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Guide author

Marketing Automation Software

Save money and increase sales with the right marketing automation software.
Marketing to today's consumers is more complex than ever. Many businesses rely on a mix of marketing activities, including advertising, trade shows, direct marketing systems and e-mail campaigns. But coordinating these efforts can tax a company's financial and human resources. Marketing automation software can help businesses streamline their marketing efforts, by communicating more effectively with their target audience ... Read more

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