Farming equipment periodicals are gearing much of their content toward how technology is being incorporated into the field. Look for periodicals on agriculture equipment that will give you specific instruction and tips that will provide in-depth reporting on global economies and how they are affecting the local farm industry. Steer away from the newsletters that are driven by farm equipment firms with an agenda of their own.

Read publications on agriculture equipment that can keep you updated with news and information that is specific to your company. Subscribe to periodicals on farming equipment that keep you current on small farm equipment developments, corporate innovations or technology that's being used by your competitors. Look for changes in farm equipment publications news and trends in a number of ways as they keep up with your information needs.

1. Follow the new works of an author of a farming equipment book

2. Ask your staff to read farm machinery magazines

3. Learn about new farm machinery magazines through your trade group

Action Steps
The best contacts and resources to help you get it done

Get regular publications on agriculture equipment online

Get farming equipment periodicals from resources that you know will send you news that's important to your business. Don't bother with farm machinery magazines that only cover the small farmer if you are a large corporation. Read about global markets if you need to use a foreign vendor or plan to set up export operations.

I recommend: Agra-Net gathers global news from a variety of sources to bring you the latest headlines in one place. Keep up with news from around the country in the latest headline reports put out by AgriNews.

Read together with your team from the latest periodicals on farming equipment

Take time to read in-depth articles on farm equipment news that covers the industry further than the headlines. Look for trend pieces that give you a glimpse of what types of farm equipment are coming online in the near future so that you can make valid business decisions with all the facts in hand.

I recommend: Ask a staff member to keep up with the farming markets by checking in daily with Prairie Links. You can now subscribe to the industry standard Farm Equipment magazine online and receive each issue in your email.

Join groups that provide publications on agriculture equipment

Most trade associations produce valuable periodicals on agriculture equipment that they know will affect your business because farming professionals run the groups and have the same vested interest in the latest news. Get involved with your trade association and take advantage of the group's farm equipment publications, which are often the best sources for updated market information as well as providing news about your fellow association members.

I recommend: Through membership in the FEWA marketers and distributors association you can get access to the newsletters and other reports put out by the organization. The Agricultural Retailers Association gives members updates on regulatory affairs and other issues that could affect you business.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Ask your peers what new farm machinery magazines they are reading and try them out. Most publications will provide a free trial sample before you need to subscribe.

Farmers need reliable sources of information to help them not only buy and sell different types of farm equipment, but also keep up to date on the latest technological developments and news related to that equipment. Some of the easiest and most accessible sources of this information come from farm equipment publications.

In every farming operation, the farmer is the brain and heart, but the equipment is the brute strength. Good reliable farm equipment is the backbone of every successful farming endeavor.

You can use periodicals on agriculture equipment to research different types of farm equipment based on your needs, buy and sell new or used farm equipment, read about new technologies or find niche products on the market. When researching farm machinery magazines and other publications on agriculture equipment, consider the following:

1. Periodicals on farming equipment can help you get in touch with equipment dealers to buy and sell farm equipment.

2. Farming equipment periodicals can offer the industry news and information necessary to make decisions on the types of equipment you need.

3. Periodicals on farming equipment help you stay up to date on the latest technologies that can help make your farming operation run more efficiently.

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Find periodicals on farming equipment that provide a big-picture look of the farm equipment business

When you're looking into different types of farm equipment, it's important to find farming equipment periodicals that provide a balanced combination of articles on the latest farm equipment with industry news that will help you make an informed decision.

I recommend: Ag Equipment Intelligence tells you all you need to know about buying and selling farm equipment in today's market. TractorHouse caters to buyers, dealers and suppliers with the latest news and farm equipment information. U.S. Farmer Magazine features equipment listings, community news and features on equipment by farming sector.

Look into farm equipment publications that cater to niche markets in the farm equipment industry

If you need a specific form of farm equipment for business or investment, these periodicals on agriculture equipment that zero in on specific brands and types can help.

I recommend: Green Magazine is a monthly publication dedicated to enthusiasts of perhaps the most recognizable farm equipment brand, John Deere. Farm Collector is a magazine dedicated to locating and preserving antique farm equipment.

Subscribe to farm equipment publications that cater specifically to buyers and dealers

When you need a straight-up guide to buying the farming equipment you need, look no further than these farming equipment publications to help you make an informed decision on the equipment as well as the dealer you buy it from.

I recommend: Farm Equipment Guide is a farming equipment book that serves as the "Kelly Blue Book" of farm equipment, offering all the specifications dealers, buyers, owners and mechanics need to ensure their farm equipment is assigned the proper value. Implement & Tractor is an excellent magazine for buyers and dealers, delivering news and features from farm equipment manufacturers and more.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  When perusing the publications listed above, pay attention to the names of farming equipment dealers and manufacturers and ask your peers about them. These magazines could help you find a reliable equipment dealer with whom you can forge a fruitful business partnership.

To begin saving money on farm equipment publications, consider options from online and hard-copy resources. Often, belonging to an organization or identifying yourself as a player in the farming community opens up opportunities for you, when it comes to saving money on farm equipment publications.

Ask other professionals where they get their periodicals on farming equipment and other publications to find ways to save money. To do this, you might want to consider the following choices:

1. Filter through online articles instead of reading hard-copy periodicals on agriculture equipment.

2. Start saving money on farm equipment publications by purchasing from magazine suppliers that offer wholesale pricing.

3. Browse through farming equipment periodicals and books from your local library to research farm equipment.

Action Steps
The best contacts and resources to help you get it done

Read publications on agriculture equipment online to learn the latest news

Online publications on types of farm equipment have a benefit hard-copy publications cannot offer. They easily incorporate current news through RSS feeds and regular updates. This keeps information on farm equipment fresh and timely, and more often than not, the publications are free.

I recommend: Farms.com offers articles for parties interested in saving money in areas like farming and working with farm equipment. It has an easy-to-use archive of old articles so more ideas are only a click away. FarmJournal lists articles for parties interested in farming equipment. It also offers a free weekly email newsletter entitled MyMachinery that you can get by filling out the form on its website.

Keep current on markets by subscribing to a wholesale periodical on farming equipment

Receiving regular updates from farm machinery magazines and other business ventures keeps your finger on the pulse of industry activity. Purchasing magazine subscriptions from companies that offer wholesale prices keeps your costs down to a minimum. Use current information to determine ways to keep up on trends and techniques and to plan your business accordingly.

I recommend: SubscriptionAddiction.com is a great source for free farm equipment publications. It offers several magazines, based on topics like agriculture, at wholesale prices. SynapseConnect offers farm equipment magazines for business people, and you can get the magazines without giving out a credit card number. Some of the publications are e-magazines, while most are hard-copy.

Check out types of farm equipment publications like books and journals from your public library

Take your research deeper than farming equipment periodicals by studying books dedicated to this topic. Learn tips and strategies for long- and short-term techniques in farming. Analyze successful business strategies from the past to learn about saving in the future. Use your library to save the cost of purchasing study materials.

I recommend: The National Agricultural Library offers farming resources for those who work for the United States Department of Agriculture. Small fees apply if you request information through a library or organization or make a special request. The Regents of the University of Michigan offers the Internet Public Library, which is a resource for all parties interested in research. It covers areas like farm equipment.

Farm equipment publications are a great way to brand your product. As you look at ways of making the most of farm equipment publications, you can find numerous ways to make your product available to new markets. Whether you sell farm equipment or products that relate to farm equipment, you are sure to find new customers by using this resource to your advantage.

To get the most from farm equipment publications, you should always look for the best value, not only for your money, but also for the time it takes to create the advertising. Each farm equipment magazine operates a little bit differently, so you'll soon realize you may get different results from each periodical on farming equipment. Because publications on agriculture equipment reach different target audiences, you should do some research to know what that audience is before you place your ad. As you work on preparing your advertising, you should know:

1. What the cost of running an ad in the various farm equipment publications is.

2. The duration of the ad.

3. The size of publication's circulation.

Action Steps
The best contacts and resources to help you get it done

Post free ads in periodicals on agriculture equipment

A large number of farm equipment publications offer free classified ads or directory listings. Be sure to make use of them. You should realize that the duration of this type of ad is fairly short, so you may need to reinsert the ad on a regular basis, depending on the frequency of the agriculture equipment publication.

I recommend: Lessiter Publications allows you to provide information that gives you free advertising in its online farming equipment periodicals. Anytime someone searches its agriculture equipment publication for equipment you offer for sale, the name of your business appears in the directory. Post a free classified ad on ClassifiedAds.com. As you browse through the links already posted, you'll also find other periodicals on farming equipment where you can post classified ads for free.

Consider regional periodicals on farming equipment for branding your business

If you cater to business in one part of the country, then by all means look at this as a valid way of making the most of farm equipment publications. Because shipping is expensive on heavy farm equipment items, promoting and selling your product in local and regional farm equipment publications is a smart move.

I recommend: Find the area of your country listed at Lee Agri-Media. Then place an ad for whatever types of farm equipment you have for sale. Advertise your products or agricultural equipment at Midwesttruckshopper.com. Although its name may be misleading, it does have an extensive agricultural equipment listing section in its farm equipment magazines.

Advertise in nationwide periodicals on agriculture equipment

If you have the advertising budget for this level of sales, there are plenty of opportunities available for you to brand your farm equipment. You can find general farm equipment publications or you can find a specialty publication if that is your preference.

I recommend: Purchase advertising in the farm equipment publications offered by Hot Line Guides to get national exposure for your farming equipment. Its farming equipment book series is one of the more popular periodicals on agriculture equipment available nationwide. Request a media kit from TractorHouse.com, a subsidiary of Sandhills Publishing. You can get your ads published online or in one of its farm machinery magazines.