Tobacco news articles are great sources of current information that you should make an integral part of your daily routine. Keeping up with all the changes going on in your industry is vital to your remaining competitive. Articles on tobacco typically will keep you informed of pending legislation that could affect you, major trends that reporters and researchers have discovered and changes in executive positions at your competitors.

Make reading tobacco articles and chewing tobacco articles a part of your corporate culture so that all your employees are plugged in and ready to share what they learn each week. You also might consider writing articles on tobacco that will give you and your firm more industry exposure, or sending your clients regular newsletters with information they can use. Use tobacco publications at your company in a variety of ways.

1. Subscribe to a tobacco journal

2. Insist that employees read tobacco books

3. Send articles about tobacco to your customers

Action Steps
The best contacts and resources to help you get it done

Find articles or books on tobacco to stay well-informed

Take time to sift through the vast number of tobacco articles that come across your desk to find the ones that speak to your place in the industry and will provide you with the most pertinent information. While you may subscribe to a few hard copies of tobacco news articles, others you can quickly peruse online.

I recommend: The Agricultural Policy Analysis Center provides many new articles on tobacco that affect the industry. The Tobacco Law Center is a good resource for you to stay on top of changes that may affect your business.

Ask your staff to read a tobacco magazine

An easy way to encourage employees to take the initiative to read industry reports and news is to open each staff meeting for employees to share what they've learned in their weekly reading. You also could request regular reports if you have managers and other tracking industry changes through various news sources.

I recommend: Tobacco Documents provides numerous tobacco articles that your staff should monitor to stay abreast of current news affecting the industry. Employees can keep up with the latest information affecting the industry through the Tobacco News and Information website.

Keep your name in front of clients with tobacco newspaper articles

Tobacco publications provide a great venue to market your services, whether you send out a quick email newsletter once a month, weekly marketing tips for clients, or by producing major white papers and articles that your clients will appreciate. You can hire a freelance writer to compose your newsletters and send them by mail or through emails, or request regular written contributions from your employees. You can find ready-made templates for your company newsletters online too.

I recommend: Use 24-7 to get out your press releases and emails to all the top industry companies easily. Hire a freelance writer to produce your newsletters in quick turnaround time. You can get the research and third party validation from writers such as Susan Belknapp.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Make sure to stay on top of the negative articles on tobacco so that you can readily have responses prepared for your marketing team.