Action Steps
The best contacts and resources to help you get it done

Find the right car

Figure out which type of vehicle will be ideal for your business use—a luxury sedan, an all-terrain vehicle, a truck, a van, a compact car, etc. The purchase price is just the first of many things to consider. Mileage per gallon, hauling capacity and maintenance requirements are things that will ultimately help you decide which vehicle will provide efficiency and dependability.

I recommend: Edmunds and IntelliChoice provide new car comparisons, pricing guides and reviews for everything you need to research before you step onto the car-lot.

Leasing versus buying

It’s important to figure out which is best for your needs before you start shopping. Mileage allowances, tax deductions and financing all come in to play in this decision.

I recommend: Review the tax advantages of both options and project the savings by checking out the IRS deduction tips on the business use of a vehicle. Learn more about the pros and cons of leasing and buying from our guide to fleet management and learn the ins and outs of financing your business vehicles at our guide to fleet financing.

Manufacturer incentives for small businesses

Manufacturers want to attract small business customers because business customers make up a great deal of their repeat business. To attract businesses, the manufacturers offer discounts, maintenance packages and incentives, such as extra equipment or gift cards. The best way to find the right vehicle for your business and the best deal for your company is to compare the vehicles and the plans of each manufacturer before you start shopping for your next business vehicle. Ask about volume discounts and repeat business discounts and you may be able to project savings on your next vehicle too.

I recommend: General Motors provides incentives for small business owners through its business choice program. The program is geared to get your business vehicle (leased or purchased) ready and on the road without extra starting costs of buying storage and equipment for the vehicle. GM provides five different options from gearing your truck with bins and storage, to Lowe’s gift cards to buy tools for your business.
Ford offers a fleet incentive program to businesses that have purchased five or more vehicles in the last year or businesses that have at least 15 vehicles in the fleet. In addition to discounts and incentives, the program also offers fleet maintenance packages.
Chrysler offers cash discounts for vehicles that remain in service for at least 12 months.
Toyota offers fleet discounts for business customers who own at least 10 vehicles.
Most other manufacturers offer some sort of business fleet discount or incentive. Call your local dealer and ask what programs are available.

Helpful advice for making the most of this Guide

• •  Most manufacturers who require that a business have a certain amount of vehicles to qualify as a fleet, don’t require the vehicles that have been previously purchased to be from the same manufacturer. Their quota is more of a qualifier to make sure that a customer is a real and bona fide business rather than an individual who is just trying to get a discount.
• •  Ask your local dealer what their policy is on test drives. Some may let you borrow the car for a few days to test the waters. But if you can’t find a dealer to turn over the keys, consider renting the same make and model for a week from either a dealer or rental agency. It may save you from a bad decision.
• •  Leasing can cause headaches for business owners who exceed allowed mileage. Ask your dealer if they offer special mileage allowances for business vehicles. When you are deciding to lease versus buy, you need to figure in how much exceeding the mileage allowance may cost you.
• •  Car companies are always competing for business, especially in this high-cost fuel age. Make sure that the fleet discount is less than any other current discounts the dealer is offering. Most fleet programs don’t allow multiple discounts to be used, so use the one that best fits your business needs.
• •  Call your insurance agent and price plans on several different business vehicles to determine which vehicles carry higher premiums. Also take into consideration upfront costs of licensing and sales tax of the vehicle.