Chemical polymer publications are great sources of current information that you should make an integral part of your daily routine. Keeping up with all the changes going on in your industry is vital to your remaining competitive. Articles on polymers will keep you informed of pending legislation that could affect you, major trends that reporters and researchers have discovered and changes among executive positions at your competitors.

Make reading a polymer magazine a part of your corporate culture so that all your employees are plugged in and ready to share what they learn each week. You also might consider writing for a polymer journal that will give you and your firm more industry exposure, or sending your clients regular polymer articles in newsletters with information they can use. Bring polymer publications into your company through a variety of avenues.

1. Subscribe to important polymer publications online

2. Insist that employees read a journal applied polymer publication

3. Send polymer articles to your clients

Action Steps
The best contacts and resources to help you get it done

Find chemical polymer publications to stay well-informed

Take time to sift through the vast number of polymer science journals that come across your desk to find the ones that speak to your place in the industry and will provide you with the most pertinent information. While you may subscribe to a journal of polymer, there are others that you can quickly peruse online.

I recommend: Townsend provides the industry with a number of chemical polymer publications full of research and information you need. The Polymer Processing Society provides members with a number of informative polymer composites journal reports and newsletters for the industry.

Get your employees to read articles on polymers

An easy way to encourage employees to take the initiative to read industry reports and news is to open each staff meeting for employees to share what they've learned in their regular reading. You also could request regular reports if you have managers and other tracking industry changes through various news sources. Ask your staff to read a polymer magazine and different accounting newsletters and pass on important information they learn.

I recommend: Bisphenol provides industry articles on polymers that your staff could monitor for updates. Modern Plastics is a popular polymer magazine that you should keep up with.

Keep your name in front of clients with polymer publications online

Polymer articles provide a great venue to market your services, whether you send out a quick email newsletter once a month, weekly tax tips for clients, or produce major white papers and articles that your clients will appreciate. You can hire a freelance writer to compose your newsletters and send them by mail or through emails, or request regular written contributions from your employees. You can find ready-made templates for your company newsletters online too.

I recommend: Solvay provides informational brochures that you could use to send to your clients as newsletters with your logo on them. Join other polymer industry companies in finding and disseminating information to your clients. Polysort can help you set up newsletters and other marketing research papers.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Limit the number of articles on polymers you get sent to your inbox so that you don't go on overload and end up not reading any. Stick with the publications that work for you.