Apple iPods are loved around the world for their intuitive controls, stunning design and powerful functionality. What began as Apple's gift to audiophiles with huge collections of digital music has blossomed into one of the greatest pieces of personal entertainment technology ever made.

Because of Apple's flexible programs and excellent sales policies, introducing this mighty media player to your organization is both profitable and easy. Whether you want to find Apple iPods on sale, stock them on your shelves or give them as gifts to your devoted employees, there's a way to get it done. Before you get started, keep the following things about iPods in mind:

1. Each iPod model has a unique set of features that accommodates different entertainment needs.

2. You can buy Apple iPods in bulk for use as corporate incentives and gifts.

3. Apple and other companies make an assortment of iPod accessories that are both fashionable and functional.

4. You must contact Apple to become an iPod vendor or reseller.

Action Steps
The best contacts and resources to help you get it done

Find the Apple iPods that suit your needs

Apple iPods come in all sorts of shapes, colors and sizes, from the tiny Apple iPod Nano to the hulking Apple iPod Video. Some models play videos and connect to the Internet, while others will only play music. Finding the right model for your retail clientele or employees is important, especially if you won't be able to stock Apple's full line of products.

I recommend: There's no better place to research iPods than Apple's iPod homepage, where you can get color photos, software updates, product descriptions and full technical specifications for all of their current models. Also, if you find a model you think your employees would enjoy using for themselves, consider buying it in bulk through Apple's Corporate Gifting Program.

Pair your Apple iPods with the latest accessories

Although the iPod is stylish and functional on its own, it's even better when paired with the right accessories. Whether it's an armband for jogging, a stylish case for fashionable storage or just a new pair of earphones, customers enjoy being able to customize their iPods with their own personal touch. Give your customers the variety they deserve by stocking a well-rounded selection of iPod accessories.

I recommend: Belkin produces a wide variety of iPod accessories, including cases, armbands and docking stations. If you're interested in selling clear acrylic cases instead of ones made from fabric or rubber, check out the offerings from Agent18.

Establish an official retail relationship with Apple to sell Apple iPods

Before you can stock iPods on your shelves and join the ranks of other Apple iPod vendors, you must contact Apple and enroll in one of their retail programs. Depending on your business' focus, you can become either an official Reseller or a Value-Added Reseller of iPods and other Apple products.

I recommend: Apple's Channel Programs website is the only place where you can research which retail and service option is right for your business. Once you've decided on a program, complete the appropriate application and submit it to Apple.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Individual customers may ask about insurance for Apple iPods, but Apple's warranty is solid and covers most damage within the first year.
• •  Contact other iPod vendors in your area and find out which models are the most popular with customers.
• •  Once you've applied to become a certified Reseller, ask Apple about selling refurbished iPods. These give your customers a lower-cost alternative to brand new iPods without sacrificing quality.